HubSpot Guide: Move Wix to WordPress
Using HubSpot-style methodology, you can migrate a website from Wix to WordPress without losing content, SEO value, or visitors. This step-by-step guide walks you through planning, exporting, rebuilding pages, setting redirects, and doing final checks before launch.
The process takes some time, but with a clear checklist and the right tools you can safely move your entire site and set yourself up for better flexibility and growth.
Why Move from Wix to WordPress with a HubSpot Mindset
Before you start, it helps to think like a HubSpot strategist: protect your audience, your analytics, and your search performance. Wix is easy to start with, but WordPress gives you:
- More control over design and functionality
- Better scalability as your site grows
- Access to a huge ecosystem of plugins and themes
- Greater flexibility for SEO and content strategy
A structured, HubSpot-inspired migration keeps user experience and conversions at the center of every step.
Pre-Migration Checklist in the HubSpot Style
Before touching any settings, create a complete snapshot of your existing site. This is how you keep track of pages and avoid missing anything important.
1. Audit and document your current site
Start with a simple content inventory that covers all the URLs you plan to move from Wix to WordPress.
- Manually click through every page and section
- Copy each URL into a spreadsheet
- Note page titles and meta descriptions
- Record which pages bring in the most traffic or leads
This is very similar to how a HubSpot content audit is run: you want a clear overview of what exists before you change anything.
2. Back up all content assets
Wix does not offer a full export of your entire site design, so you need to back up important parts manually:
- Copy page text into documents
- Download images and graphics
- Save logos and brand assets
- Export any blog RSS feeds if available
Store everything in organized folders so you can easily rebuild the content in WordPress later.
Set Up WordPress Before Leaving Wix
After your inventory is ready, prepare your new WordPress environment. A clear setup process reduces errors when you migrate.
3. Choose hosting and install WordPress
Select a reliable host that supports a standard WordPress installation. Most modern hosts provide one-click installers that make this simple:
- Purchase the hosting plan you need
- Use the one-click installer for WordPress
- Secure the admin login with a strong password
- Set your site language, time zone, and permalink structure
Choose SEO-friendly permalinks, such as /post-name/, which are easier to match with your old Wix URLs.
4. Pick a theme that fits your brand
Your theme controls the visual layout. Try to match the structure of your old site so users feel at home after the move.
- Choose a responsive theme that looks good on mobile
- Customize colors, fonts, and header navigation
- Set up a global header and footer similar to your Wix site
The more closely your new design mirrors the old navigation, the smoother the transition for visitors.
How to Move Content from Wix to WordPress
The core of this HubSpot-style migration is transferring all your content without damaging SEO or user journeys.
5. Export and import your Wix blog
If you use the standard Wix blog, you can often export posts via RSS:
- In Wix, locate your blog RSS feed URL
- Download or copy that RSS feed address
- In WordPress, go to Tools > Import
- Install the RSS importer plugin if prompted
- Import the RSS file or URL into WordPress
After import, review posts to make sure formatting, images, and categories look correct. You might need to reassign authors or fix internal links.
6. Rebuild pages from Wix in WordPress
Unlike blog posts, static pages from Wix are typically recreated manually in WordPress. Use your earlier content inventory as a guide:
- Create a new page in WordPress for each Wix page
- Copy over text, headings, and calls to action
- Upload images and set alt text for accessibility and SEO
- Re-create forms using your preferred form plugin
Keep URLs as close as possible to the originals. This HubSpot-informed approach minimizes redirect complexity and protects search rankings.
7. Rebuild navigation and menus
Next, configure menus so users can find everything quickly:
- Go to Appearance > Menus in WordPress
- Create a main navigation menu
- Add your key pages in the same order as on Wix
- Assign the menu to the primary location defined by your theme
Confirm that your header, footer, and any sidebar menus all reflect the same structure users expect.
SEO and HubSpot-Style Optimization Steps
Migration is not only about content. As with a HubSpot project, you must also protect organic traffic and analytics.
8. Match on-page SEO settings
Use your earlier spreadsheet to transfer SEO elements:
- Copy page titles and meta descriptions into WordPress SEO fields
- Make sure H1 and H2 headings are correctly structured
- Insert internal links between related pages and posts
- Check that images use descriptive file names and alt text
An SEO plugin can help you manage metadata and generate XML sitemaps automatically.
9. Set up 301 redirects from Wix URLs
When you move from Wix to WordPress, old URLs may change. To preserve SEO value and avoid broken links, use 301 redirects:
- List each old Wix URL alongside its new WordPress URL
- Use your host, a redirect plugin, or server rules to create 301 redirects
- Test each redirect in a browser to confirm it works
This approach follows the same logic a HubSpot migration team would use: every legacy URL must reliably point to the most relevant new page.
10. Connect analytics and tracking
To measure performance after migration, add your tracking scripts:
- Install your analytics tracking ID in WordPress
- Verify that page views and events are recording
- Update any advertising pixels or custom scripts
Monitor key pages for changes in traffic and engagement after you go live, just as you would with any data-driven HubSpot campaign.
Testing and Launch Checklist Inspired by HubSpot
Before you fully switch your domain to the new site, do a thorough test pass.
11. Review content and design
Walk through the new site like a first-time visitor:
- Check every page for typos or missing sections
- Verify that buttons, menus, and forms work correctly
- Test on mobile devices and different browsers
- Confirm that contact details, hours, and addresses are accurate
Adjust spacing, images, and headings so the site feels polished and easy to scan.
12. Point your domain to WordPress
Once testing is complete, update your DNS settings so your domain points from Wix to your new host:
- Log in to your domain registrar or Wix, depending on where DNS is managed
- Update name servers or A records to your new host
- Wait for DNS changes to propagate (this can take several hours)
- Confirm that your domain loads the WordPress site
Double-check SSL settings so your site loads securely over HTTPS.
Resources for a Smooth Migration
To learn more about the original process and see screenshots, you can review the source tutorial here: Wix to WordPress migration guide. It breaks down each phase of the move and provides additional technical details.
If you prefer expert help with planning, redirects, or SEO, you can also consult a specialist agency such as Consultevo for done-for-you migration and optimization support.
Final HubSpot-Oriented Migration Tips
Approach your Wix to WordPress migration like a HubSpot project: put users first, protect your data, and keep search performance top of mind. Follow these principles:
- Never rush the content inventory step
- Keep URL structure and navigation consistent
- Use 301 redirects for every changed URL
- Review analytics closely after launch
With careful planning and a structured process, you can successfully move from Wix to WordPress, maintain your rankings, and create a more flexible platform for long-term growth.
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