How to Turn Blogs into Social Posts with Make.com
Make.com lets you automatically turn each new blog article into a full set of social media posts, saving time while keeping your brand consistent across channels.
By connecting your CMS, image tools, and social networks in one place, you can build an automation that monitors your blog, generates visuals and copy, and publishes posts without manual work.
Why Automate Social Posts with Make.com
Manually writing and publishing social updates for every blog entry is slow and repetitive. Automation with Make.com removes that bottleneck and creates a repeatable, scalable workflow.
Key benefits include:
- Less time spent copying, pasting, and reformatting content.
- Consistent branding and style on every platform.
- Faster promotion of new articles the moment they go live.
- Easy updates to the flow as your content strategy evolves.
You can design a scenario once and let Make.com do the heavy lifting each time a new piece of content is published.
Plan Your Make.com Automation Workflow
Before building your scenario, outline the steps your content should go through from blog to social feed. This will help you make better decisions during setup in Make.com.
Define Your Social Media Channels
List the platforms where you want your posts to appear. Common options include:
- LinkedIn for B2B updates and thought leadership.
- Facebook pages or groups for communities.
- X (Twitter) for short, frequent updates.
- Instagram for visual storytelling.
- Pinterest or others depending on your audience.
Each network has different post formats and limits, which you can account for inside your Make.com scenario.
Clarify Your Content Structure
Decide what pieces of information from your blog you want to use:
- Post title and subtitle.
- Short summary or excerpt.
- Key quote or main takeaway.
- Canonical URL of the article.
- Feature image or custom graphic.
Having a clear structure makes it easy to map fields from your blog platform into social posts inside Make.com.
Set Up Triggers in Make.com
Every automation begins with a trigger. In this case, you want your scenario to run whenever a new blog article is published.
Connect Your Blog Platform
In Make.com, create a new scenario and choose the module that matches your publishing system, for example:
- WordPress: Watch Posts module.
- RSS: Watch RSS Feed Items module.
- Custom CMS: Webhooks or HTTP modules.
Configure the trigger to watch only for published posts, not drafts. You can filter by category or tag if you want to promote only certain kinds of content.
Test the Trigger
Run the module once in Make.com using an existing blog article to confirm that it pulls the fields you expect. Check:
- Title and slug.
- Post content or excerpt.
- Featured image URL.
- Publication date.
- Author information if needed.
This test sample will be reused while you set up the rest of your scenario.
Transform Blog Content into Social Posts with Make.com
Once the trigger works, you can add modules in Make.com to reshape that content into multiple social posts tailored to each channel.
Clean and Format Your Text
Use built-in Make.com tools such as text functions and formatters to:
- Strip HTML tags from the article body.
- Trim excerpts to platform-specific character limits.
- Add hashtags, mentions, or UTM parameters.
- Combine text fields into a single caption.
You can create different templates for each platform while pulling from the same blog source data.
Generate or Enhance Images
Visuals are essential for social platforms. Your Make.com scenario can:
- Fetch the featured image from your blog.
- Send text to an image-generation service.
- Overlay titles, quotes, or branding on top of a base image.
Return the final image URL to use later in your social posting modules.
Publish to Social Media Channels via Make.com
After the content is shaped, add social modules to push the posts live. Make.com supports many popular platforms through dedicated apps and generic HTTP modules.
Connect Social Accounts
For each platform, add the relevant module, for example:
- LinkedIn: Create a Share or Create a Post.
- Facebook Pages: Create a Post with image and text.
- X (Twitter): Create a Tweet.
- Instagram: Publish Photo or Reel (where available).
Authorize each connection once, then reuse it across scenarios. Map your formatted caption and image fields from earlier steps into these modules.
Use Filters and Scheduling
Make.com allows you to control when and where posts appear using filters and scheduling options. You can:
- Send long-form posts only to LinkedIn and Facebook.
- Limit short updates to X.
- Introduce delays so posts do not appear simultaneously everywhere.
- Batch schedule posts around peak engagement times.
This flexibility keeps your social strategy nuanced instead of simply cross-posting everything the same way.
Optimize and Monitor Your Make.com Scenario
Once your automation is live, you can refine it to match evolving content goals.
Track Performance Signals
While full analytics live in your social platforms, you can use Make.com to:
- Log each auto-published post to a spreadsheet.
- Record URLs, timestamps, and platforms.
- Note which blog category the post came from.
This data makes it easier to compare engagement across topics and channels later.
Iterate on Templates
Use what you learn from performance to adjust:
- Opening hooks in your captions.
- Hashtags and call-to-action phrasing.
- Image styles and layouts.
Because everything is centralized, you only need to update your templates once inside Make.com to apply new best practices to future posts.
Extend the Workflow Beyond Social Media
Once your core blog-to-social pipeline works, you can expand the same Make.com scenario into a broader content distribution system.
- Send new posts to an email marketing platform.
- Notify internal teams in Slack or Microsoft Teams.
- Archive posts in a content database or project tool.
Adding these steps ensures every piece of content reaches the right people without extra manual coordination.
Where to Learn More About Make.com Automations
You can dive deeper into this process using the official how-to guide at Make.com: Turn Your Blog into Social Media Content, which illustrates a complete scenario with practical examples.
For broader automation strategy, implementation support, and growth-focused workflows that build on Make.com scenarios, you can also visit Consultevo for consulting resources.
By turning your blog into an automated content engine with Make.com, you free your team from repetitive tasks, increase consistency, and make every new article work harder across social media and beyond.
Need Help With Make.com?
If you want expert help building, automating, or scaling your Make scenarios, work with ConsultEvo — certified workflow and automation specialists.