Reddit mention tracking with Make.com
Using make.com, you can automatically track Reddit mentions of your brand, product, or competitors and receive instant alerts in your favorite apps without writing a single line of code.
This step-by-step how-to guide is based on the official tutorial at make.com’s Reddit mention tracking guide and walks you through everything from choosing a template to setting up filters and notifications.
Why monitor Reddit mentions with Make.com
Reddit is a powerful channel for authentic user feedback, but it is easy to miss important posts if you track them manually. Automating this process with make.com helps you:
- React quickly to questions and complaints.
- Find user-generated content and reviews.
- Discover product ideas and recurring issues.
- Monitor competitors and market trends.
Instead of searching Reddit multiple times a day, make.com keeps an eye on the platform for you and forwards only the posts that match your criteria.
What you need before using Make.com
To follow this guide and build the Reddit tracking workflow, prepare the following:
- A free or paid make.com account.
- Basic familiarity with Reddit and subreddits.
- A destination for your alerts, such as email, Slack, Microsoft Teams, Discord, or a Google Sheet.
- Your target keywords, brand names, or product names.
You do not need any coding or API experience, because make.com provides ready-made templates that handle the technical details for you.
Start with a Make.com Reddit tracking template
The fastest method is to begin from an existing template provided by make.com.
How to open the Reddit template in Make.com
- Sign in to your make.com account.
- Search the template gallery for a Reddit mentions or Reddit monitoring scenario.
- Select the template that best matches your target channel, for example “Track Reddit mentions and send them to Slack”.
- Click the option to use or add the template to your account.
The template loads as a prebuilt scenario with modules already connected, including Reddit and the chosen notification app.
Understand the core modules in Make.com
A typical Reddit monitoring scenario in make.com contains three main building blocks:
- Scheduler module — defines how often to check Reddit (for example every 5, 10, or 30 minutes).
- Reddit search or trigger module — pulls new posts or comments that match your search query.
- Notification module — sends matching results to Slack, email, Google Sheets, or another tool.
You can extend this core with filters, text formatting, data storage, or AI-based enrichment according to your needs.
Configure Reddit search in Make.com
The Reddit module is at the heart of the scenario, because it controls what content make.com retrieves.
Set your Reddit search query
- Open the Reddit module in the scenario editor.
- Choose the type of data you want to monitor, such as posts or comments.
- Enter your primary search terms, like brand names, product names, or competitor names.
- Optionally add operators or multiple keywords to broaden or narrow the search.
- Save the module settings.
Make.com will now pull only posts or comments that match this query when the scenario runs.
Limit searches to specific subreddits
If you want to monitor only industry-specific communities, you can restrict the search to one or more subreddits.
- In the Reddit module, locate the field for subreddits.
- Enter one or more subreddit names without the leading slash.
- Save the configuration.
This ensures make.com tracks only conversations relevant to your niche and avoids unnecessary noise from unrelated communities.
Add filters and conditions in Make.com
Filtering is essential when tracking popular terms. Proper filters in make.com help you see only the posts that matter most.
Create keyword and sentiment filters
- Click the line between the Reddit module and the notification module.
- Add a filter and give it a clear name, such as “Include brand mentions with urgent terms”.
- Set conditions on the post title, body, or comment text, for example:
- Text contains your brand plus words like “issue”, “error”, “broken”.
- Text does not contain unrelated or off-topic terms.
With these rules, make.com sends alerts only for posts that meet your selected conditions, so your inbox or Slack channel does not become overloaded.
Exclude low-value or spam content
You can also create negative filters to avoid spam or repeat content:
- Ignore posts from specific usernames.
- Skip content that includes promotional phrases.
- Filter out posts with very low karma if you want to focus on popular threads.
Fine-tuning these filters gives you cleaner, more actionable alerts from make.com.
Send Reddit alerts from Make.com to your tools
Once the Reddit module and filters are configured, you need to decide how to receive the results.
Send alerts to Slack or similar apps
- Add or open the Slack (or equivalent) module in the scenario.
- Connect the account you want to use for notifications.
- Choose the target channel or user.
- Compose the message by mapping Reddit fields, such as title, link, subreddit, author, and score.
- Save your changes.
Every time the scenario runs and finds a matching post, make.com posts a structured message to your chosen channel with a direct link back to Reddit.
Log mentions in a spreadsheet
If you prefer long-term tracking, you can write mentions to a Google Sheet or another database:
- Add a Google Sheets or database module after the filter.
- Connect the relevant account.
- Select the spreadsheet and worksheet.
- Map fields like date, subreddit, type (post or comment), author, score, and URL.
- Save the module.
Make.com will then build a running log of every mention that passes your filters, which is useful for reporting and trend analysis.
Test and activate your Make.com scenario
Before you turn the workflow on, test it to ensure everything works as expected.
Run a manual test in Make.com
- Click the “Run once” button in the scenario editor.
- Wait while make.com queries Reddit using your current settings.
- Review the output of the Reddit module to confirm the search returns relevant posts.
- Check the filter results to verify that only desired posts pass through.
- Confirm that alerts arrive in Slack, email, or your spreadsheet as intended.
If the results are too broad or too narrow, adjust your search terms and filters, then run another test.
Schedule and enable automatic runs
- Open the scheduler module.
- Choose how frequently you want make.com to check Reddit (for example every 15 minutes or hourly).
- Save your schedule.
- Switch the scenario from inactive to active.
From this point forward, make.com automatically monitors Reddit and sends alerts without further manual effort.
Optimize and extend your Make.com Reddit workflow
Once the basic workflow is live, you can enhance it further.
- Add more notification channels, like email plus Slack, for critical phrases.
- Use routing and additional filters to categorize mentions by topic.
- Integrate with CRM tools to create tickets or leads from important posts.
- Connect to dashboards for real-time monitoring of brand sentiment.
If you want strategic help designing scalable automations around Reddit monitoring, consider working with specialists such as Consultevo, who focus on automation, SEO, and data workflows.
By combining a well-structured Reddit search, thoughtful filters, and flexible notification channels, make.com becomes a powerful command center for staying informed about every important conversation happening around your brand.
Need Help With Make.com?
If you want expert help building, automating, or scaling your Make scenarios, work with ConsultEvo — certified workflow and automation specialists.