AI Product Description Generator with Make.com

In this how-to guide, you will learn step by step how to use make.com to build an AI-powered product description generator that pulls product data from a spreadsheet, sends it to OpenAI, and saves generated copy back into your sheet.

The workflow is ideal for ecommerce teams, marketers, and founders who want consistent, on-brand descriptions without writing each one manually.

What You Will Build with Make.com

The automation you create on make.com will connect your product catalog to an AI model and return descriptions ready to use in your online store.

The scenario will:

• Read product data from a Google Sheets spreadsheet
• Send the data to OpenAI via an HTTP or OpenAI module
• Receive AI-generated descriptions and short blurbs
• Write results back into your spreadsheet automatically

By the end, you will have a repeatable workflow that can scale to hundreds or thousands of products with minimal effort.

Prerequisites Before You Start on Make.com

Before building the scenario on make.com, prepare these elements:

• A make.com account with access to scenario editing
• A Google account and a Google Sheets document
• An OpenAI API key (or access to a compatible AI provider)
• Basic product data such as product name, category, and key features

Once these pieces are ready, you can move directly into scenario creation.

Set Up Your Data Source for Make.com

The most convenient data source for this tutorial is Google Sheets because it integrates smoothly with make.com and is easy to manage for product teams.

Prepare the Google Sheet

Create a new spreadsheet and add columns such as:

• Product Name
• Category
• Key Features
• Target Audience
• Tone
• Generated Description (empty)
• Short Blurb (empty)

Fill the first several rows with real or sample products. Leave the output columns empty; they will be populated by your scenario on make.com.

Create a New Scenario in Make.com

Now that your sheet is ready, it is time to create an automation on make.com that will listen for spreadsheet changes and trigger the AI generation.

1. Add the Google Sheets Trigger

1. Log into make.com and click Create a new scenario.
2. Search for Google Sheets and add it as the first module.
3. Select a trigger such as Watch Rows or Search Rows depending on whether you want to process new items or existing ones.
4. Connect your Google account and choose the spreadsheet and worksheet you prepared.

Configure filters if needed so that only rows without generated descriptions are passed to the next module.

2. Transform Input Data (Optional)

Between Google Sheets and the AI request, you may want to clean or combine fields. On make.com you can use tools such as:

• Text aggregator to merge fields into a single prompt
• Formatter modules for trimming spaces or changing case
• Routers to branch logic for different product categories

This step is optional but helps you craft a precise prompt for the AI model.

Connect Make.com to OpenAI

The core of this workflow is sending product information to an AI model and capturing the generated description.

3. Add the OpenAI or HTTP Module

1. Click the plus sign after the Google Sheets module in make.com.
2. Search for OpenAI. If the native module is available to you, select it; otherwise, choose HTTP to call the OpenAI API directly.
3. Connect your OpenAI account by pasting your API key into the connection form.

If you use the HTTP module, choose POST and set the URL to the appropriate OpenAI endpoint for text generation.

4. Design the Prompt Template

A well-crafted prompt is crucial for obtaining detailed, conversion-ready descriptions. Within make.com, use mapped fields from the spreadsheet to customize the instructions.

An example prompt structure might be:

• Briefly restate the product name and category
• Reference the key features from your sheet
• Specify tone (friendly, professional, luxury, playful)
• Ask for two outputs: a long description and a short blurb

Use variables from your Google Sheets module so each row creates a unique, context-aware request inside make.com.

Map AI Output Back to Google Sheets via Make.com

After the AI call returns, you need to write the generated text into the correct row of the spreadsheet.

5. Add the Google Sheets Update Module

1. In make.com, click the plus sign after the AI module and add another Google Sheets module.
2. Choose Update a Row or an equivalent operation.
3. Map the row ID or key from the trigger module so that you update the same product that generated the request.
4. Map the AI response fields into the Generated Description and Short Blurb columns.

Save the scenario. You now have a full loop from product data to AI output and back to the spreadsheet via make.com.

Test and Refine Your Make.com Scenario

Before turning the automation loose on your entire catalog, test it with a few sample rows.

6. Run Scenario in Test Mode

1. In make.com, click Run once to execute the scenario with live data.
2. Check the execution details to confirm that the Google Sheets trigger, AI module, and update module all succeed.
3. Open the spreadsheet and review the generated description and short blurb for accuracy and tone.

If the results are not aligned with your brand voice, refine the prompt, add examples to the instructions, or adjust tone fields in your sheet.

Tips for Scaling AI Descriptions on Make.com

Once your basic flow works, you can extend it using advanced features inside make.com.

• Batch processing: Control how many rows are processed per run to manage API costs.
• Quality checks: Add a manual review step or a status column before publishing.
• Language variations: Include a language code field and ask the AI to produce localized descriptions.
• A/B testing: Generate multiple description variants and tag them for experiments in your store.

These enhancements help you maintain quality even as you scale product coverage.

Where to Learn More About Make.com AI Workflows

For deeper technical details and example configurations, refer directly to the official tutorial that inspired this guide on the make.com site: AI product description generator tutorial.

If you need strategic help designing more complex automations, AI-powered funnels, or ecommerce stacks around make.com, you can explore consulting and implementation services at Consultevo.

Conclusion: Automate Product Copy with Make.com

By connecting Google Sheets and OpenAI through make.com, you can turn a static product catalog into a dynamic content engine that delivers consistent, persuasive descriptions at scale.

Start with a small batch of products, refine your prompts, and then let the automation handle the repetitive writing work while you focus on strategy, merchandising, and experimentation.

Need Help With Make.com?

If you want expert help building, automating, or scaling your Make scenarios, work with ConsultEvo — certified workflow and automation specialists.

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