How to Automate Content Creation with Make.com

Make.com lets you automate content creation workflows so you can move from ideas to published assets with less manual work and no complex code.

This how-to guide walks you through planning, building, and optimizing your first automation based on what is shown on the official Make.com content automation page.

What You Can Automate with Make.com

Before creating a scenario, clarify which parts of your content workflow you want Make.com to handle. The platform connects your apps and services so data can move automatically between them.

Common content processes you can automate include:

• Capturing ideas from forms, chat tools, or CRMs
• Drafting articles, emails, or social posts using AI
• Transforming and enriching data, such as tagging or formatting
• Routing drafts for review, approval, or translation
• Publishing to CMS, email tools, or social platforms
• Sending notifications and status updates to your team

On the official Make.com content automation page, you can see visual examples of these workflows and prebuilt templates to speed up setup.

Prepare Your Accounts for Make.com

To follow this tutorial, gather the accounts and assets you want to connect to Make.com. The exact combination will vary, but the basic preparation steps are similar.

Typical tools to connect to Make.com

• Idea and task tools (Notion, Trello, Asana, ClickUp)
• Document and copy tools (Google Docs, Microsoft 365, note apps)
• CMS platforms (WordPress, Webflow, Shopify blogs, or similar)
• Social media tools (Twitter/X, LinkedIn, Meta tools via supported apps)
• Email and marketing tools (Mailchimp, HubSpot, or other supported services)
• Cloud storage (Google Drive, Dropbox, OneDrive)

Make sure you can sign in to all relevant tools and that your user account has permission to create and edit content where needed.

Gather workflow details

Before you start building in Make.com, outline your current manual workflow:

1. Where ideas originate
2. Who needs to review content
3. Which format and structure each content type requires
4. Where final content is published
5. What confirmation or reporting you need at the end

This outline will translate directly into the steps of your scenario inside the Make.com interface.

Create Your First Make.com Scenario

Inside Make.com, a workflow is called a scenario. A scenario is a series of modules (steps) that pass data from one app to another based on your rules.

Step 1: Start a new scenario in Make.com

1. Log in to your Make.com account.
2. From the dashboard, click Create a new scenario.
3. You will see an empty canvas where you can add modules.

This visual builder is central to how Make.com allows you to drag, drop, and connect blocks instead of writing code.

Step 2: Choose your trigger module

The trigger tells Make.com when to start your automation. For content creation, common triggers include:

• New row or item in your project or database tool
• New file in a specific cloud folder
• Form submission from your audience or coworkers
• Scheduled time, such as every day at 9 a.m.

On the scenario canvas:

1. Click the big plus icon.
2. Select the app you want as the source of your trigger.
3. Choose a trigger event, such as Watch new items or Watch new documents.
4. Connect your account and set any filters or folders.

Step 3: Add processing modules in Make.com

After the trigger, add modules that process or enrich the content. On the Make.com content automation page, many examples show combinations like AI generation, formatting, and classification.

Typical processing modules can include:

• AI or text tools to generate outlines or drafts
• Formatting content into templates
• Adding metadata, tags, or labels
• Translating content into multiple languages

To add these:

1. Click the small plus icon to the right of any module.
2. Choose another app or one of the built-in Make.com tools, such as text functions or routers.
3. Map fields from the trigger output to this module’s input.

Step 4: Add review and approval steps

Your content workflow usually needs a human in the loop. Make.com can send drafts for approval and wait for a response.

You can:

• Send a message to Slack, Microsoft Teams, or email with the draft.
• Include buttons or structured fields for “approve” or “needs changes”.
• Use routers or filters in Make.com to react differently based on the response.

Set up conditional paths, so if content is approved the scenario moves forward to publishing, and if not, it loops back or notifies the content owner.

Step 5: Publish content automatically

When the content is ready, Make.com can publish it or stage it as a draft in your destination tool.

Possible publishing actions:

• Create or update a blog post in your CMS
• Schedule social media posts
• Create email campaigns or newsletter drafts
• Generate PDFs or documents in your storage system

In the scenario:

1. Add a module for your publishing app.
2. Map the title, body, author, tags, and other fields.
3. Set status to draft or published, according to your workflow.

Test and Optimize Your Make.com Workflow

Testing is a crucial step before letting Make.com run your content automation on live data.

Step 6: Run a manual test

1. Use test data from your trigger app (for example, a sample idea item).
2. Click Run once at the bottom of the scenario editor in Make.com.
3. Watch each module’s bubble to see whether it succeeds or fails.

If a module turns red, open it, review the error message, and adjust your field mapping or settings. Run tests until the entire scenario completes successfully.

Step 7: Enable scheduling in Make.com

When tests pass:

1. Turn on the scenario using the on/off switch in the Make.com editor.
2. Configure how often the scenario should run, such as every 5 minutes or once per day.
3. Confirm that the schedule matches your publishing needs.

Step 8: Monitor and refine

After launching, monitor your Make.com scenario during the first few days to ensure real data behaves as expected.

Use these practices:

• Check the scenario history for errors or long execution times.
• Add filters to skip unwanted content or test entries.
• Refine AI prompts, text templates, or publishing rules for better output.

Continuous refinement helps you build a reliable content automation system, as emphasized across the Make.com product documentation and examples.

Scale Your Content System with Make.com

Once your first workflow is stable, you can expand your automation setup using additional Make.com scenarios.

Ideas for advanced Make.com automations

• Create multi-channel campaigns from one content brief.
• Automate repurposing blog posts into email sequences and social threads.
• Sync performance metrics back into your project tools for reporting.
• Route leads or responses from forms into your CRM for follow-up.

You can also explore prebuilt templates from the official Make.com gallery to speed up advanced builds and adapt them to your own stack.

Next Steps Beyond This Make.com Tutorial

This step-by-step guide is inspired by the workflow concepts demonstrated on the official Make.com content automation page, but every team has unique tools and approval rules. Start simple, automate one part of your process, then layer new steps over time.

If you want help designing broader automation strategies or integrating Make.com into a larger marketing stack, you can consult specialists such as Consultevo for implementation and optimization guidance.

With a clear process, well-structured data, and carefully tested scenarios, Make.com can become the central hub that powers your entire content creation workflow from idea to publication.