Automate LinkedIn Conversion Tracking With Make.com

Using make.com, you can automate LinkedIn Ads conversion tracking from end to end, eliminating manual data entry and keeping your campaign reporting accurate and up to date. This guide walks you through how to recreate the automation from the original tutorial, step by step.

The goal of this automation is simple: when a lead submits a form, the data is captured, stored in a sheet or CRM, and then sent back to LinkedIn as a conversion event, so your ads manager always reflects the real performance of your campaigns.

What You Will Build With Make.com

Before diving into configuration, it helps to understand the overall flow you will build in make.com. The automation connects your lead source to LinkedIn, with an optional data store such as Google Sheets, HubSpot, or another CRM.

• Capture leads or conversion data from a form or application.
• Send the new lead data into a sheet or CRM for storage.
• Trigger a Webhook in make.com when a new row or record is created.
• Send the conversion data to LinkedIn Ads for accurate attribution.

This approach lets you use one central scenario in make.com to handle tracking for multiple campaigns or forms, simply by adapting field mappings and filters.

Prerequisites For LinkedIn Tracking In Make.com

To follow this tutorial, prepare the following accounts and resources:

• A LinkedIn Ads account with permission to manage conversions.
• A make.com account with access to create scenarios and use the Webhooks module.
• A data source to store new leads, such as Google Sheets, a CRM, or a database.
• Admin access to any website or form tool where your leads are collected.

Once everything is ready, you can start building the scenario in make.com to connect these systems.

Step 1: Create And Configure The Webhook In Make.com

The automation starts when your system sends data to a custom Webhook URL. You will create this Webhook in your scenario and then use it wherever you collect leads.

1.1 Add The Webhooks Module In Make.com

1. In your make.com dashboard, create a new scenario.
2. Click the plus icon to add your first module.
3. Search for and select the Webhooks app.
4. Choose the Custom Webhook trigger.
5. Create a new Webhook and give it a descriptive name, such as “LinkedIn Conversion Hook”.
6. Copy the generated Webhook URL.

This URL is where your form, website, or backend will send the conversion data. Keep it handy; you will use it again when you configure the data source.

1.2 Send A Test Request To The Make.com Webhook

To correctly map fields, the Webhook must receive at least one sample request.

1. From your form tool or application, send a test submission with realistic data.
2. Return to the Webhook module in make.com and click Redetermine data structure (or a similar option, depending on your interface).
3. Confirm that you see all expected fields: name, email, campaign ID, and any important metadata.

Once the data structure is captured, you can use those fields in the next modules of the scenario.

Step 2: Store The Lead Data Using Make.com

Although the main objective is to send data to LinkedIn, it is best practice to store each conversion record in a central location first. The original guide demonstrates this with a spreadsheet, but the logic is similar for any CRM supported by make.com.

2.1 Connect To Your Storage Tool

1. Add a new module immediately after the Webhook in your make.com scenario.
2. Select the relevant app, for example Google Sheets, Airtable, or a CRM of your choice.
3. Authorize your account if prompted.
4. Choose the operation to create a new row or record.

Storing data first allows you to validate that every lead is logged, and also to audit your LinkedIn conversions later.

2.2 Map Fields From The Webhook To Your Sheet Or CRM

Now connect the incoming data from make.com to the columns or fields that will store it.

1. Open the fields list for the new row or record.
2. For each column, insert the matching value from the Webhook payload, such as:

• Lead name
• Email address
• Company
• Campaign or ad ID
• Conversion value or status

After saving the module configuration, run the scenario once and send another test submission so you can confirm that new rows or records are created correctly.

Step 3: Send Conversions To LinkedIn With Make.com

With the data flowing into your storage tool, you can now configure the module that sends the conversion to LinkedIn Ads. This final step closes the loop, ensuring that LinkedIn receives each conversion captured by make.com.

3.1 Prepare LinkedIn Conversion Tracking

In your LinkedIn Ads account:

1. Go to your account’s Conversions section.
2. Create or identify the conversion action you want to use.
3. Note any required parameters, such as:

• Conversion name or ID
• Currency
• Conversion value
• Lead or contact identifiers (for example, email)

These fields will later be mapped from make.com to LinkedIn.

3.2 Add The LinkedIn Module In Make.com

1. In your scenario, add another module after your storage step.
2. Search for the LinkedIn or LinkedIn Ads app available in make.com.
3. Select the operation for sending an offline conversion or tracking event, based on the functions offered in your interface.
4. Connect your LinkedIn account and authorize access.

Once connected, the module will expose the fields that need to be filled to send a valid conversion event.

3.3 Map Conversion Fields From Make.com To LinkedIn

Use the data captured by the Webhook and stored in your sheet or CRM to fill the LinkedIn conversion fields.

1. Select the required conversion action or ID.
2. Insert the lead’s email or other identifiers from the Webhook data.
3. Set the conversion timestamp, using the time of the Webhook trigger or another relevant field.
4. Provide the conversion value and currency, if applicable.

Ensure that each mandatory field is mapped. Incorrect or missing values can cause LinkedIn to reject the conversion event.

Step 4: Test And Monitor Your Make.com Scenario

Once all modules are configured, it is important to test thoroughly before relying on the automation in a live environment.

4.1 Run End-To-End Tests

1. Switch your make.com scenario to On or Run once mode.
2. Submit several test leads using your live form or demo environment.
3. Check that new rows or records appear correctly in your sheet or CRM.
4. Verify that corresponding conversions start appearing in your LinkedIn Ads account, respecting any reporting delay described by LinkedIn.

If anything fails, review the scenario run history in make.com. The execution logs and error messages will help you locate where the data flow stops or which field mappings need adjustment.

4.2 Add Filters Or Conditions If Needed

In many cases, you will want to send only specific leads or events to LinkedIn.

• Add filters between modules in make.com to restrict when conversions are created, such as only for approved leads.
• Branch the scenario to handle different campaigns by checking campaign IDs or form sources.
• Normalize or clean data (for example, trimming spaces or formatting phone numbers) before sending it to LinkedIn.

These refinements ensure that your conversion metrics remain accurate and meaningful.

Best Practices For LinkedIn Automation In Make.com

To keep your tracking reliable over time, follow these practices:

• Document your scenario: clearly name modules, Webhooks, and fields so that anyone can understand the flow in make.com.
• Use test environments where possible: separate testing and production conversions.
• Monitor error logs regularly to catch changes in form fields or LinkedIn requirements.
• Back up your sheet or CRM data in case of accidental changes in the scenario.

When your setup is stable, make.com can act as a central hub for tracking leads from multiple forms, sites, or tools, all feeding high-quality conversion data into LinkedIn Ads.

Learn More And Extend Your Make.com Scenario

The process described here is based on the official tutorial available at this make.com LinkedIn conversion tracking guide. You can extend the scenario by adding more channels, sending notifications to your team, or updating contact records in your CRM.

If you need tailored automation architecture, integration strategy, or optimization of your marketing workflows, you can consult experts at Consultevo, who specialize in automation strategy and implementation.

By following the steps above and iterating on your setup, you will turn make.com into a powerful bridge between your lead sources and LinkedIn Ads, ensuring every qualified interaction is tracked, stored, and reported without manual effort.

Need Help With Make.com?

If you want expert help building, automating, or scaling your Make scenarios, work with ConsultEvo — certified workflow and automation specialists.

Get Help