How to Get the Most from Make.com at SaaStr 2025

The make.com team is heading to SaaStr Annual 2025, and this how-to guide walks you step by step through planning your visit so you can turn the event into concrete automation wins for your SaaS business.

Below you will learn how to prepare before you arrive, what to do on-site, and how to follow up after the event using the information shared by the organizers and the make.com team.

Step 1: Understand What Make.com Is Bringing to SaaStr

Start by getting a clear view of what the make.com team is showcasing at the conference so you can map it to your goals.

• AI-powered automation examples designed for SaaS companies
• Live demos showing how to connect tools without complex code
• Sessions focused on growth, efficiency, and scalability

Review the official announcement from the source page at make.com SaaStr 2025 blog to confirm dates, location, and highlighted topics before you build your agenda.

Step 2: Define Your Goals with Make.com Before the Event

Before you land at SaaStr, decide what success with make.com looks like for your company so you can evaluate sessions and demos efficiently.

List Your Core Automation Priorities

Create a short list of outcomes you want from make.com at the event, for example:

• Automate lead capture and routing from your marketing stack
• Streamline customer onboarding across multiple SaaS tools
• Use AI to summarize customer interactions for your CRM
• Cut manual reporting time with automated workflows

Bring this list to every booth conversation and session. It will help you ask focused questions instead of generic ones.

Map Priorities to SaaStr Sessions and the Make.com Booth

Use the event agenda and the information on the SaaStr blog post to connect each goal to a specific track, stage, or booth activity.

1. Open the SaaStr schedule and filter for automation, AI, and operations topics.
2. Highlight sessions where the make.com team is presenting or mentioned.
3. Allocate fixed time slots to visit the make.com booth between talks.

This simple map becomes your personal playbook for the conference.

Step 3: Plan Your On-Site Strategy Around Make.com

With your goals and schedule defined, organize your time at the conference so you can turn the make.com presence into practical value.

How to Prepare for the Make.com Booth

Arrive at the booth with a clear and concise story about your stack and challenges.

Before you visit:

• Write down the key tools you use daily (CRM, help desk, product analytics, billing).
• Note current manual processes that slow the team down.
• Identify one high-impact workflow you would like to automate first.

When you talk to the product experts at the make.com booth, share this information so they can suggest workflows and templates that match your context.

Questions to Ask the Make.com Team

Use targeted questions to unlock relevant advice rather than generic demos.

• “How would you connect these specific tools with make.com to reduce manual work?”
• “Can you show an example automation similar to our onboarding or renewal process?”
• “Which templates or blueprints should we start with after the event?”
• “How do teams in our size range typically roll out make.com across departments?”

Write answers directly into your notes app, so it is easy to turn them into a post-event plan.

Step 4: Capture Key Learnings from Make.com Sessions

The SaaStr article highlights that the make.com team will be sharing strategies on how AI and automation can drive growth, efficiency, and resilience for SaaS organizations. Treat each session as a working session instead of passive content.

Use a Simple Session Note Template

For every talk that involves make.com or automation themes, capture these points:

• Problem: The main business challenge described.
• Workflow: The automation or AI approach demonstrated.
• Tools: SaaS products and APIs mentioned alongside make.com.
• Result: Time saved, revenue gained, or risk reduced.
• Next Step: An experiment you can try in your own account.

This format makes it much easier to convert notes into real workflows once you are back at your desk.

Identify Patterns You Can Reuse with Make.com

Across sessions, look for recurring patterns you can adapt:

• Syncing data across multiple customer-facing tools
• Triggering alerts to the right team at the right time
• Using AI to summarize or classify large volumes of events
• Automating approvals for deals, discounts, or refunds

Mark any pattern that repeats three times or more in your notes. These are usually high-value use cases that the make.com platform can help you standardize quickly.

Step 5: Network with Other Make.com Users at SaaStr

The event is not just about watching content. It is also a strong opportunity to meet other practitioners who use make.com in production.

How to Find Peers Using Make.com

During the conference:

• Ask other attendees in your sessions which automation tools they use.
• Mention that you are exploring or already using make.com and compare notes.
• Look for people who have similar tech stacks, company size, or customer segments.

Swap quick screenshots of dashboards or automation maps instead of only exchanging business cards. This gives both sides something concrete to follow up on.

Questions to Ask Power Users

When you meet experienced automation builders, ask:

• “What was your first successful workflow using make.com?”
• “Which internal process gave you the fastest ROI when you automated it?”
• “How did you onboard non-technical teammates to make.com?”
• “Which mistakes should we avoid in our first 90 days?”

The insights from practitioners often complement what you learn directly from the product team.

Step 6: Turn SaaStr Insights into a Make.com Action Plan

Once SaaStr is over, the value of the trip depends on how quickly you apply what you learned with make.com inside your company.

Organize Your Post-Event Notes

Within 48 hours after returning:

1. Group all your notes from the make.com booth and sessions by theme (sales, support, product, finance).
2. Highlight 3–5 workflows that seem easiest to implement with clear impact.
3. Rank them by expected value and implementation effort.

This creates a prioritized backlog you can start executing immediately.

Build a 30-Day Implementation Roadmap

Convert your backlog into a simple 30-day plan:

• Week 1: Recreate one workflow shown at the make.com booth using your own data.
• Week 2: Add alerts, logging, and owners so the workflow is production-ready.
• Week 3: Roll out one cross-team automation (for example, marketing to sales handoff).
• Week 4: Document the results and decide on two more workflows to implement.

Share this roadmap with your operations, RevOps, or enablement team so responsibilities and timelines are clear.

Advanced Optimization Tips for Make.com Learnings

If you want to push further, you can apply structured optimization and documentation practices to everything you implement after SaaStr.

Document Your Make.com Architecture

Treat your automations as important infrastructure:

• Maintain a simple diagram of workflows and triggers.
• Keep a short runbook describing how to restore or pause key automations.
• Note dependencies on external tools and APIs alongside make.com.

This helps future team members quickly understand what you built based on the event insights.

Measure the Impact from SaaStr-Inspired Workflows

For each new automation created after SaaStr:

1. Define a baseline metric (minutes saved per task, errors reduced, or conversion rate).
2. Run the workflow for at least one full cycle or reporting period.
3. Compare results to your baseline and share them with leaders.

Clear metrics make it easier to justify further investment in automation and in future learning opportunities with make.com.

Where to Learn More After SaaStr

Once you apply your first round of learnings, continue exploring automation strategies, documentation practices, and AI adoption frameworks.

You can find more optimization resources and automation strategy advice at Consultevo, which covers implementation patterns, process design, and integration best practices that complement what you learned from the make.com team.

Combine the official content from make.com at SaaStr 2025 with structured preparation, focused networking, and a clear 30-day plan, and you will turn the conference into practical, measurable automation gains for your SaaS organization.

Need Help With Make.com?

If you want expert help building, automating, or scaling your Make scenarios, work with ConsultEvo — certified workflow and automation specialists.

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