How to Import and Back Up Facebook Leads with Make.com

This guide shows you how to use make.com to automatically import Facebook leads and back them up in a Google Sheet or other destination, so you never lose valuable contact data.

By the end of this tutorial, you will have a working automation that watches your Facebook Lead Ads, collects incoming leads, and safely stores them in a spreadsheet or CRM for easy access and reporting.

What You Need Before Using Make.com

Before building the workflow, make sure you have the following in place:

• An active Facebook account with Facebook Lead Ads enabled
• Admin access to the Facebook Page running the ads
• At least one active Facebook lead form
• A make.com account with access to the scenario editor
• A Google account and an existing Google Sheet if you plan to store leads in Sheets

You can adapt these steps if you want to send data to a CRM or another app instead of Google Sheets. The core logic in make.com will remain the same.

Overview of the Make.com Automation

The automation you build in make.com will follow a simple pattern:

1. Trigger when a new Facebook lead is created
2. Retrieve the lead details
3. Send the data to your chosen storage app, such as Google Sheets
4. Optionally, perform extra actions like sending notifications or updating a CRM

All of this is orchestrated in a single scenario in make.com, which runs continuously and handles leads in near real time.

Step 1: Create a New Scenario in Make.com

To start, open your make.com dashboard and create a new scenario.

1. Log in to your make.com account.
2. Click the button to create a new scenario.
3. You will see an empty canvas where you can add modules and define connections.

This canvas is where all modules and data flows are configured, including the Facebook Lead Ads trigger and the Google Sheets module.

Step 2: Connect Facebook Lead Ads to Make.com

The first module in your scenario will be the Facebook Lead Ads trigger. This module tells make.com to watch for new leads on a specific Page and form.

1. On the scenario canvas, click the large plus icon to add a module.
2. Search for the Facebook Lead Ads app.
3. Select the trigger module for watching new leads (for example, “Watch Leads”).
4. When prompted, add a new connection and authorize make.com to access your Facebook account.
5. Choose the correct Facebook Page and lead form you want to monitor.

Once configured, this trigger will fire whenever someone submits the selected Facebook lead form, sending the data into your scenario on make.com.

Step 3: Prepare Your Destination for Lead Backup

Next, decide where you want make.com to store your Facebook leads. Many users choose Google Sheets because it provides a simple, structured backup that is easy to share and analyze.

If you are using Google Sheets:

1. Create a new Google Sheet or open an existing one.
2. Add a header row that matches the lead fields you want to collect, such as:
   • Name
   • Email
   • Phone
   • Ad or Campaign
   • Submission Date
3. Keep this sheet handy so you can reference it when adding the Google Sheets module in make.com.

You can use a similar approach if you are sending data to a CRM or database. Just make sure the fields you expect from Facebook are available in the target system.

Step 4: Add a Google Sheets Module in Make.com

With the trigger in place, you can now add a module that writes the lead data into your backup sheet. In this example, Google Sheets is used as the backup location.

1. On the scenario canvas, click the plus icon next to the Facebook Lead Ads module.
2. Search for the Google Sheets app.
3. Select an action such as Add a Row or Create a Row.
4. When prompted, create and authorize a Google Sheets connection for make.com.
5. Choose the spreadsheet and worksheet where you want to store your Facebook leads.

After selecting the sheet, make.com will load the available columns so that you can map each lead field correctly.

Step 5: Map Facebook Lead Fields in Make.com

Field mapping is the critical step that ensures your data is stored accurately. You will connect each Facebook field to the matching column in your Google Sheet or other destination.

1. Within the Google Sheets module, look at the list of columns from your sheet.
2. Click into each field and select the corresponding data item from the Facebook Lead Ads module output.
3. Common mappings include:
   • Facebook “Full Name” to the Name column
   • Facebook “Email” to the Email column
   • Facebook “Phone Number” to the Phone column
   • Form or campaign identifiers to an Ad or Source column
   • System date or Facebook timestamp to a Submission Date column
4. Save the settings once all required fields are mapped.

At this stage, your scenario in make.com knows exactly where to place each piece of information from a new Facebook lead.

Step 6: Test and Run Your Make.com Scenario

Before going live, you should test your scenario to confirm that the connection between Facebook Lead Ads and Google Sheets works as expected.

1. In the scenario editor, click the button to run the scenario once.
2. Submit a test lead using your Facebook lead form or the Facebook testing tool.
3. Return to make.com and check the execution details to confirm that the trigger fired.
4. Open your Google Sheet and verify that a new row has been created with the correct data.

If everything looks correct, switch the scenario to ON. From now on, make.com will continually import and back up each new Facebook lead automatically.

Best Practices for Facebook Lead Backups in Make.com

To keep your workflow reliable and organized, follow these best practices:

• Use clear column names: Make it easy to understand each data point when you review your sheet.
• Add timestamps: Capture when the lead was created to analyze trends over time.
• Handle duplicates: Consider adding logic in make.com to avoid inserting the same lead twice, such as checking by email.
• Monitor scenario runs: Periodically review your run history to spot any connection or permission issues.
• Secure your data: Restrict access to your backup sheet or CRM so only the right people can view leads.

Extending Your Workflow Beyond Backups with Make.com

Once you have a reliable backup process, you can extend the scenario in make.com with additional modules to create a more advanced lead handling system.

Popular enhancements include:

• Sending notifications to sales teams by email or chat when a new lead arrives
• Automatically creating contacts or deals in your CRM
• Tagging leads based on answers provided in the form
• Triggering welcome emails or onboarding sequences through your email marketing platform

All of these actions can be added as extra modules after the Facebook Lead Ads trigger, letting make.com coordinate a complete lead capture and nurturing flow.

Additional Resources for Make.com Users

For more detailed reference material and screenshots, you can consult the official how-to guide on importing and backing up Facebook leads located at this page on make.com. It provides visual examples of modules, mappings, and configuration options.

If you need help designing more complex automations around this setup, consider working with automation specialists. A good starting point is Consultevo, which offers consulting on workflows, integrations, and optimization.

Conclusion

By connecting Facebook Lead Ads to a backup destination through make.com, you create a dependable system that secures every new lead and simplifies follow-up. The basic process is straightforward:

1. Set up a Facebook Lead Ads trigger in make.com
2. Choose a storage location like Google Sheets
3. Map each Facebook field to your columns
4. Test, activate, and monitor your scenario

Once configured, this automation runs quietly in the background, protecting your data and freeing your team to focus on engaging and converting leads rather than manually exporting and importing files.

Need Help With Make.com?

If you want expert help building, automating, or scaling your Make scenarios, work with ConsultEvo — certified workflow and automation specialists.

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