How to Automate Email Tagging with Make.com

Automating email categorization with make.com and MindStudio lets you route messages, add labels, and keep your inbox organized without manual work. This step-by-step guide shows you how to build an AI-powered email tagging system from the ground up.

The process combines a custom AI model from MindStudio with a scenario in make.com that listens to incoming emails, sends their content for analysis, and then applies labels or actions based on the AI response.

What You Will Build with Make.com

By the end of this tutorial, you will have an automation that:

• Watches for new emails in a connected inbox.
• Sends each message to a MindStudio AI model for analysis.
• Receives structured tags or labels from the model.
• Applies labels, moves messages, or triggers further workflows in make.com.

This approach is ideal for support teams, sales pipelines, or anyone who receives large volumes of email that must be categorized or routed consistently.

Prerequisites for the Make.com Workflow

Before you start building the scenario in make.com, prepare the following accounts and assets:

• A make.com account with access to create scenarios.
• An email provider supported by make.com (for example Gmail, Outlook, or IMAP).
• A MindStudio account with a deployed AI app capable of tagging or classifying emails.
• The MindStudio integration set up so that it exposes an endpoint or interface you can call from make.com.

Once these components are ready, you can connect them into a single automated workflow.

Step 1: Design Your AI Email Tagging Model in MindStudio

The first part of the solution is to design and deploy the AI model that will analyze incoming messages. MindStudio lets you define how the AI should interpret email content and which tags to produce.

Plan Your Tagging Strategy

Start by clarifying the types of tags or outputs you need. Typical examples include:

• Topic or category (e.g., Billing, Technical Support, Sales).
• Urgency level (Low, Medium, High, Critical).
• Customer type (New, Existing, VIP).
• Sentiment (Positive, Neutral, Negative).

Defining this structure upfront ensures the output is easy to parse later in make.com.

Configure the MindStudio App

In MindStudio, create an app dedicated to email analysis and configure it to:

1. Accept the full email body and subject as input fields.
2. Return a structured response with consistent keys, such as JSON containing fields like topic, priority, or department.
3. Include clear instructions in the system or prompt definition to always respond with the same structure.

Test your MindStudio app with several sample emails covering different categories. Fine-tune the instructions until the tags are accurate and consistent.

Step 2: Create a New Make.com Scenario

Now that your AI tagging model is ready, you can build the automation in make.com that sends incoming messages to MindStudio and uses the response to organize your inbox.

Initialize the Scenario in Make.com

In your make.com dashboard, create a new scenario and follow these steps:

1. Click the option to create a new scenario.
2. When the canvas opens, you will add your first module, which acts as the trigger.
3. Save and name the scenario so you can easily identify it later (for example, “AI Email Tagging with MindStudio”).

With the scenario in place, you can now connect your email provider.

Add the Email Watcher Module

Search for your email service in the make.com module list, such as Gmail or an IMAP connection, and then:

1. Select an email trigger module (e.g., “Watch emails”).
2. Connect your email account and grant any necessary permissions.
3. Specify which folder or label to monitor (for example, the Inbox or a dedicated “Unsorted” folder).
4. Choose how frequently make.com should check for new messages.

Once configured, this trigger will pull new email data into the scenario as soon as it arrives or at the interval you define.

Step 3: Connect Make.com with MindStudio

After capturing emails, the next step is to send each message to your MindStudio app for tagging.

Prepare the Data to Send

Insert a data transformer or simple mapping step in make.com so you can pass the necessary email fields to MindStudio. Typically you will want to include:

• Email subject.
• Email body (plain text or HTML, depending on your model).
• Optional metadata, such as sender address, recipient address, or received date.

Keep the data structure clear so the MindStudio app can interpret the content accurately.

Call the MindStudio App from Make.com

Use an appropriate HTTP or app-specific module in make.com to invoke your MindStudio endpoint:

1. Add a module that can send a request to MindStudio.
2. Enter the endpoint URL or choose the MindStudio connector, depending on how the integration is configured.
3. Map the email fields from the trigger module into the input fields required by your MindStudio app.
4. Test the module to confirm you receive a structured response containing the tags or labels.

Check the output carefully to confirm the field names, such as category or priority, because you will reference them in later modules.

Step 4: Use AI Tags to Organize Emails in Make.com

With tags coming back from MindStudio, you can now decide how make.com should act on each message.

Map Tags to Actions

Create logic in your scenario to handle different tag combinations. Common approaches include:

• Moving messages to specific folders based on topic (e.g., “Billing”, “Support”, “Sales”).
• Adding labels that match the AI-generated tags.
• Forwarding high-priority or sensitive emails to specific team members.
• Creating tasks in project management tools for certain categories.

Use routers or conditional modules in make.com to branch your scenario based on the values returned by MindStudio.

Example Conditional Routing

A simple routing design inside make.com might look like this:

1. Router module branches based on the priority tag.
2. Branch 1 (High or Critical): Add a “High Priority” label and send a Slack notification.
3. Branch 2 (Medium): Add a general label and store the email details in a tracking sheet.
4. Branch 3 (Low): Move the email to an archive or low-priority folder.

You can expand this logic as needed to reflect your internal workflows.

Step 5: Test, Debug, and Refine the Scenario

Testing is essential to ensure your make.com and MindStudio integration behaves consistently.

Run Test Emails Through the Flow

Send several sample emails to the monitored inbox and then:

1. Run the scenario in manual mode from make.com.
2. Inspect each module’s input and output to confirm the email content is passed correctly.
3. Verify that the MindStudio response contains the expected tags.
4. Check that the final email actions (labels, moves, notifications) match the tags.

If tags do not behave as expected, adjust either the MindStudio prompt or the routing rules in make.com.

Monitor and Optimize Over Time

Once you activate the scenario on a schedule, monitor its performance during real-world use. Consider:

• Refining the MindStudio app’s instructions to improve accuracy.
• Adding more categories or tags to capture new patterns.
• Extending the scenario with additional make.com modules, such as CRM or ticketing tools.

Iterative improvements will steadily increase the value of your automated system.

Advanced Ideas for Make.com Email Automation

After you are comfortable with the basic integration between make.com and MindStudio, you can expand your solution with advanced features.

Enrich Emails with External Data

Use make.com to look up customer or account information based on the sender email address. You can then send this context along with the message to MindStudio, enabling richer and more accurate tagging.

Build Multi-Step Workflows

Beyond labeling and routing, your scenario can:

• Create or update CRM records.
• Open support tickets.
• Trigger onboarding sequences for new customers.
• Aggregate analytics about incoming topics and trends.

These workflows turn your inbox into a fully automated intake channel powered by AI.

Where to Learn More

To explore the original walkthrough and additional details on combining AI with automation, you can review the source article on the Make.com blog here: Automate Email Tagging with MindStudio and Make.

If you need help designing complex workflows, integrations, or AI-driven systems, you can also visit Consultevo for professional automation and AI consulting services.

By pairing MindStudio with make.com, you can transform messy inboxes into organized, data-rich pipelines and free your team from repetitive email triage.

Need Help With Make.com?

If you want expert help building, automating, or scaling your Make scenarios, work with ConsultEvo — certified workflow and automation specialists.

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