GoHighLevel A2P 10DLC Approval Guide

If you manage SMS campaigns in ClickUp or any other project system, understanding how GoHighLevel handles A2P 10DLC approvals is essential for fast, compliant messaging. This guide walks you step-by-step through the best practices needed to maximize your chances of approval with U.S. carriers.

The information below is based on current carrier and registry requirements for A2P 10DLC and how they apply within GoHighLevel accounts.

What A2P 10DLC Means in GoHighLevel

A2P 10DLC (Application-to-Person 10-Digit Long Code) is the system U.S. mobile carriers use to regulate business texting from software platforms like GoHighLevel.

To send compliant SMS and MMS through U.S. long code numbers, every brand and campaign must be registered and approved. Carriers review your campaign information to confirm:

• Who you are (brand/business identity)
• What you are sending (campaign use case)
• How you collect consent
• How contacts can opt out or get help

GoHighLevel funnels this information to carriers via its provider, so the quality of what you submit directly affects whether your campaigns are approved, rejected, or later blocked.

Core Principles for GoHighLevel Campaign Approval

When you register an SMS campaign in GoHighLevel for A2P 10DLC, carriers evaluate the campaign against a few core principles.

• Clarity: Your campaign description and messages must clearly state what users receive.
• Consent: Contacts must have explicitly agreed to receive texts from you.
• Control: Contacts must be able to stop or get help via standard keywords.
• Compliance: No prohibited content (such as SHAFT: Sex, Hate, Alcohol, Firearms, Tobacco, and related categories) or spam behavior.

Aligning your GoHighLevel SMS setup with these principles dramatically improves approval rates.

Step-by-Step: How to Structure a Compliant GoHighLevel Campaign

Use the following steps when submitting a new A2P 10DLC campaign within GoHighLevel.

1. Choose the Right GoHighLevel Use Case

Carriers require a clearly defined use case for every A2P 10DLC campaign. In your GoHighLevel account, select the option that most accurately reflects what you send, such as:

• Marketing / Promotions: Sales, discounts, special offers, and new product announcements.
• Mixed: A blend of marketing, notifications, and information alerts.
• Account Notifications: Reminders, confirmations, status updates, or alerts.
• Customer Care: Support conversations and service follow-ups.

Avoid labeling a clearly promotional campaign as purely informational just to try to get better throughput; mislabeling can lead to rejection or carrier blocking.

2. Write a Clear GoHighLevel Campaign Description

The campaign description should summarize exactly what your audience will receive. Keep it specific and in plain language. For example:

• "We send appointment reminders, confirmations, and rescheduling links to existing clients of [Business Name]."
• "We send weekly promotional offers, VIP discounts, and event invites to opted-in subscribers of [Business Name]."

Do not use vague phrases such as "general SMS" or "info updates" with no detail. Carriers want to see who you text, what you send, and how often.

3. Provide Accurate GoHighLevel Sample Messages

Sample messages are one of the most important parts of your A2P 10DLC submission in GoHighLevel. They must:

• Match your declared use case
• Use similar wording and tone to real messages
• Show how you reference your brand name
• Include opt-out and help instructions where applicable

Helpful examples:

• "[Brand]: Thanks for booking with us! Your appointment is on [Date] at [Time]. Reply HELP for help, STOP to opt out."
• "[Brand]: Get 20% off your next order this weekend only. Show this text at checkout. Reply STOP to unsubscribe, HELP for help."

Ensure the business name in your sample messages matches or clearly relates to the brand registered in your GoHighLevel A2P profile.

4. Document the Opt-In Flow Used Outside GoHighLevel

Carriers want proof that people agreed to receive your texts before you added them to GoHighLevel. You must describe how customers give consent in real life, for example:

• Website forms with a clear SMS checkbox and terms
• Landing pages with specific SMS consent language
• Point-of-sale or in-store forms with written consent
• Paper contracts that include a texting clause

When describing your opt-in flow in GoHighLevel, include:

• Where the user submits their phone number (URL or location)
• The exact language or a close paraphrase of what they see
• How they confirm that they agree to receive SMS

If you collect consent verbally or offline, explain the process in detail and mention any documentation you keep.

5. Include Required Opt-Out and Help Keywords

All campaigns submitted via GoHighLevel must support standard SMS keywords that allow users to manage their subscription:

• STOP (and variations such as STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT) to opt out
• HELP for customer support or more information

Your sample messages and live campaigns must clearly communicate at least:

• How to stop messages: "Reply STOP to opt out."
• How to get help: "Reply HELP for help."

Make sure your GoHighLevel workflows or triggers are configured to honor these keywords and automatically suppress future messages after a STOP request.

Detailed Opt-In Best Practices for GoHighLevel Users

To improve approval rates and reduce spam complaints, follow these opt-in best practices when using GoHighLevel for SMS.

Website and Funnel Opt-In Language

If you use forms or funnels connected to GoHighLevel, your SMS consent language should be:

• Clearly visible (not hidden in long terms)
• Next to the phone number field or checkbox
• Specific about what you will send
• Specific about message frequency and data rates

Example language:

• "By entering your number and clicking submit, you agree to receive marketing text messages from [Brand] at the number provided. Msg & data rates may apply. Reply STOP to opt out, HELP for help."

Double Opt-In Recommendations

Some use cases, especially heavy marketing, can benefit from double opt-in within GoHighLevel. After someone submits a form, send a confirmation text such as:

• "[Brand]: Reply YES to confirm you want to receive text updates and offers. Msg & data rates may apply. Reply STOP to opt out."

Only start regular messaging after they reply YES. This process can reduce complaints and improve your sender reputation.

Content Types That Will Fail in GoHighLevel A2P Review

Regardless of platform, U.S. carriers generally reject campaigns with certain content. When submitting through GoHighLevel, avoid any messaging related to:

• Illegal drugs or controlled substances
• High-risk financial scams or misleading credit offers
• Sexual content, escort services, or explicit imagery
• Firearms, weapons, or related illegal sales
• Hate speech, harassment, or threats
• Gambling, unless specifically allowed and properly licensed

Even if this content is legal in your jurisdiction, it may still violate carrier rules and cause rejection or ongoing filtering.

Tips to Keep GoHighLevel Campaigns Approved Over Time

Approval is not a one-time event. Carriers can later filter or block messages that look different from what you registered. To stay compliant with GoHighLevel A2P rules:

• Keep actual messages aligned with your approved use case.
• Avoid sending sudden, unrelated content to your list.
• Monitor complaint rates and opt-out spikes.
• Regularly review and update your opt-in language.
• Do not buy or rent lists; only message contacts who directly consented.

If you change your messaging strategy significantly, consider submitting a new campaign use case in GoHighLevel that better reflects your current content.

Where to Learn More About GoHighLevel A2P Rules

For the latest official policy references and examples that inform these best practices, review the original documentation from GoHighLevel's help center: A2P 10DLC Campaign Approval Best Practices.

If you need strategic help designing compliant funnels, lists, and consent flows around your SMS setup, you can also work with a marketing implementation partner such as Consultevo.

Final Checklist for GoHighLevel A2P 10DLC Campaigns

Before submitting any new SMS campaign through GoHighLevel, verify that you:

1. Selected the correct campaign use case and vertical.
2. Wrote a clear, specific campaign description.
3. Added realistic sample messages with opt-out and help wording.
4. Documented your opt-in flow with accurate language.
5. Support STOP/HELP keywords in both content and automation.
6. Avoided prohibited or high-risk content categories.
7. Aligned your actual workflow messages with your declared use case.

By following these best practices, you significantly increase your chances of fast approval and long-term deliverability for your GoHighLevel A2P 10DLC SMS campaigns.

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