In-App Upsell Guide for GoHighLevel Memberships

If you manage online courses in GoHighLevel and project tasks in ClickUp, you can streamline your digital product sales by adding in-app upsells inside your membership areas. This guide walks you through creating an upsell product, connecting it to a funnel, and embedding a purchase button directly in your training content so members can buy additional offers without leaving your site.

The process uses the products system, funnels, and the membership builder so that any logged-in member can see and purchase relevant upgrades in just a few clicks.

What Is an In-App Upsell in GoHighLevel?

An in-app upsell in GoHighLevel is a buy button placed inside your membership course that sends members to a checkout page for another product or course. It is ideal for:

• Offering advanced or premium versions of your existing courses
• Selling related digital products, bundles, or add-ons
• Promoting one-time offers to existing members
• Encouraging upgrades from free to paid content

Because your members are already logged in, they can view the upsell offer directly within the same learning environment.

Before You Start: Requirements in GoHighLevel

To follow this tutorial, make sure you have:

• An active GoHighLevel account with access to memberships
• A membership product and course already created
• At least one funnel step that can be used as a checkout page
• Payment integrations configured for collecting payments

Once these basics are in place, you can begin building your in-app upsell pipeline.

Step 1: Create an Upsell Product in GoHighLevel

The first step is to create a product that will be sold through the in-app upsell inside your membership.

1. In your GoHighLevel account, go to Sites or Funnels depending on where you manage products.

2. Navigate to the Products or Payments section (naming may vary by interface version).

3. Click New Product and enter the core details:

   • Product name (for example: “Advanced Course Upgrade”)
   • Price and billing model (one-time or recurring)
   • Description and any internal notes

4. Assign this product to the appropriate funnel or checkout step you intend to use as the upsell checkout page.

5. Save your new product.

This product will be what customers purchase after clicking on your upsell button in the membership area.

Step 2: Configure the Checkout Funnel in GoHighLevel

Next, you need a funnel step that can act as the checkout or payment page for your in-app upsell.

1. In GoHighLevel, open Funnels from the main navigation.

2. Choose an existing funnel or create a new one dedicated to your upsell flow.

3. Add a new funnel step or select an existing step that will serve as your checkout page.

4. Edit the funnel step and attach the upsell product you created in Step 1.

5. Customize the checkout design, including:

   • Headline and subheadline for the upsell offer
   • Product description and benefits
   • Testimonials or guarantees (optional)

6. Save and publish the funnel step.

Once published, copy the URL of this funnel step. You will need this link when you add the in-app upsell button inside your membership content.

Step 3: Open Your Membership Course in GoHighLevel

Now you will connect the upsell to the specific module, lesson, or section in your membership where you want the offer to appear.

1. In GoHighLevel, go to Sites > Memberships (or the equivalent membership area in your account).

2. Locate the membership product or course that will contain the in-app upsell.

3. Click to Edit the course structure or content.

4. Select the specific chapter, module, or lesson where the upsell should appear, such as the end of a beginner course.

Choosing the right location in your membership is crucial; place the upsell where it logically follows the content your members have just completed.

Step 4: Add the In-App Upsell Button in the Membership Builder

With your lesson selected, you can add a button that directs users to the checkout funnel step you created earlier in GoHighLevel.

1. Within the membership builder, open the content editor for the lesson or page.

2. Use the builder tools to add a Button element where you want the upsell to appear.

3. Configure the button settings:

   • Button text (for example: “Unlock Advanced Training” or “Upgrade Now”)
   • Style, color, and size that stands out but matches your brand

4. Set the button action or link URL to the funnel checkout step URL you copied in Step 2.

5. Optionally, add supporting text near the button to explain the value of the upgrade or product.

6. Save your changes in the membership builder.

When members are logged in and viewing this lesson, clicking the button will send them directly to your upsell checkout page.

Step 5: Test the GoHighLevel In-App Upsell Flow

Before promoting your new upsell, test the entire experience as if you were a member.

1. Create or use a test contact in GoHighLevel and grant that user access to the membership course.

2. Log in to the membership portal as the test user, not as an admin.

3. Navigate to the lesson or section where the upsell button is placed.

4. Click the in-app upsell button and confirm that:

   • You are taken to the correct funnel checkout step
   • The product and pricing display correctly
   • Payment options work as intended

5. Complete a test purchase if possible to verify confirmation and access.

Testing ensures your members have a smooth path from learning content to purchase.

Best Practices for GoHighLevel Membership Upsells

To maximize conversions from your in-app upsell setup, keep these tips in mind:

• Match the upsell to the lesson content: Offer a logical next step, such as advanced training after a foundational lesson.
• Keep the offer clear: Use concise copy on both the button and checkout page so members immediately understand what they are buying.
• Use scarcity or bonuses carefully: Limited-time offers or bonus modules can increase urgency but should remain genuine.
• Track performance: Monitor funnel analytics inside GoHighLevel to see how many members click and purchase.

Over time, you can refine your button placement, text, and pricing based on actual data.

Additional GoHighLevel Resources and Help

For a detailed visual walkthrough and the most current interface screenshots, refer to the official documentation for in-app upsells in memberships at this GoHighLevel support article. The platform evolves regularly, so the official help center is the best place to confirm any new options or layout changes.

If you want strategic help implementing funnels, memberships, and automations beyond basic in-app upsells, you can explore implementation services and training available at Consultevo.

Summary: Using GoHighLevel In-App Upsells to Grow Revenue

By combining products, funnels, and the membership builder, GoHighLevel lets you place targeted in-app upsell buttons directly inside your course content. The setup process includes:

1. Creating a dedicated upsell product
2. Configuring a funnel checkout step attached to that product
3. Embedding a button inside your membership lesson that links to the checkout
4. Testing as a member to confirm the full purchase flow

Once configured, every member who reaches the relevant lesson can see and purchase your upsell without leaving the membership environment, helping you increase average order value and lifetime revenue from each enrolled user.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

Scale GoHighLevel

“`