How to Send Gift Cards in GoHighLevel

If you use ClickUp or other project management tools to organize your marketing workflows, you can still manage rewards and incentives directly inside GoHighLevel. This step-by-step guide explains how to create, customize, and send digital gift cards in GoHighLevel so you can reward leads, nurture customers, and track redemptions without leaving your CRM.

The instructions below are based on the official GoHighLevel documentation and walk you through every screen involved in configuring gift cards for your business.

Overview of GoHighLevel Gift Cards

Within GoHighLevel, gift cards are treated as digital incentives you can send to contacts by email. When a recipient receives a gift card, they get a unique redemption link and a scannable QR code that allows them to claim the reward online.

You can configure gift card templates, customize branding, set amounts, and then choose between sending a single card to one person or bulk gift cards to a list of contacts. Everything is handled directly in your GoHighLevel account.

Accessing the Gift Card Area in GoHighLevel

To start sending rewards, you first need to reach the gift card section inside GoHighLevel:

Log in to your GoHighLevel account.
From the left navigation, go to the section where your marketing tools and campaigns are managed (this location may vary slightly depending on your account layout).
Look for the option related to gift cards or rewards. This is where you will configure and send GoHighLevel gift cards.

Once you are inside the dedicated area, you will see options to add new gift cards, edit details, and view previously created cards.

Setting Up a New GoHighLevel Gift Card

Before sending anything, you must create the gift card configuration. This defines how the card looks and what value it carries.

Step 1: Create a Gift Card Template in GoHighLevel

In the gift card section of GoHighLevel, click the button to add or create a new gift card.
Enter a recognizable name for internal use so you can identify this gift card in your lists later.
Select the gift card type or style available in your GoHighLevel account (digital card, reward offer, or equivalent option provided by your configuration).

This template becomes the base that GoHighLevel uses every time you send this specific kind of gift card.

Step 2: Define Gift Card Amount and Redemption Settings

Next, provide the details that determine how the card can be used:

Set the gift card value or reward amount.
Choose the currency supported by your business.
Specify redemption rules such as expiry date, limitations, or other conditions available in your GoHighLevel setup.

These parameters control how the gift card behaves when a contact attempts to redeem it.

Step 3: Customize Gift Card Branding in GoHighLevel

To keep your marketing consistent, you can brand the digital card with your business assets:

Upload a logo or featured image, if the interface allows.
Adjust colors or theme options to match your brand palette.
Write a clear description or message that explains what the gift card is for and how it benefits the recipient.

Branding customization helps make your GoHighLevel gift cards feel more professional and recognizable to your leads and customers.

Composing the Gift Card Email in GoHighLevel

Gift cards are delivered via email, so you must configure the content that accompanies the digital card.

Step 4: Write the Email Subject and Preview Text

In the email configuration area for the gift card inside GoHighLevel:

Enter an email subject line that clearly mentions the reward or gift card.
Optionally, add preview text to increase open rates by explaining the value of the gift.

This is the first impression your recipients see in their inbox, so clarity is important.

Step 5: Add Email Body Content and Gift Card Elements

Next, create the email body that contains the actual gift card:

Use the email editor in GoHighLevel to add your greeting and description of the reward.
Insert the gift card block or token provided by the system so the email automatically shows the recipient-specific gift card link.
Confirm that the card displays a unique link and a QR code so the recipient can redeem it online or in person, depending on your configuration.

Make sure the email body clearly explains what the card is worth, how to redeem it, and when it expires.

Sending Gift Cards to Contacts in GoHighLevel

After configuring your template and email content, you are ready to send gift cards from within GoHighLevel.

Step 6: Choose Between Single or Bulk Sending

GoHighLevel typically allows two styles of sending:

Single send — Ideal for one-time rewards to a specific contact, such as a customer service gesture or a thank-you gift.
Bulk send — Used when you want to reward a segment of your list, run a promotion, or include a gift card within a larger campaign.

Select the option that best matches your current goal.

Step 7: Select Recipients from Your GoHighLevel Contacts

Open the contact or list selector within the gift card sending interface.
For a single send, choose the individual contact record you want to reward.
For a bulk send, select the list, smart list, or segment that matches your campaign criteria.
Verify email addresses and filters to make sure only the correct contacts receive the gift card.

This step uses the contact database you already manage in GoHighLevel, helping you stay organized and targeted.

Step 8: Review and Confirm the GoHighLevel Gift Card Send

Before sending, GoHighLevel provides a review screen where you can double-check your configuration:

Confirm the gift card template and value are correct.
Preview the email content to verify the subject line, message, and embedded card.
Check the contact list count and sample addresses to ensure accuracy.
When satisfied, click the option to send or schedule the gift card campaign.

After sending, GoHighLevel delivers a personalized gift card email to each selected contact.

Redeeming a GoHighLevel Gift Card

When a customer receives a gift card from your GoHighLevel system, the redemption process is straightforward. The email usually contains:

A unique link to view the digital card in a browser.
A QR code that can be scanned with a smartphone or compatible device.

Depending on how you set up the card:

The link might open a landing page where the user can claim or apply the reward.
The QR code may be scanned at a point-of-sale system or at a designated location to finalize redemption.

Make sure your customers know which option to use and what to expect when they redeem the reward.

Managing and Tracking Gift Cards in GoHighLevel

After your campaign is live, you can use GoHighLevel to keep an eye on performance and redemptions.

Monitor send status to see which contacts successfully received the email.
Check open and click metrics available in your account to understand engagement.
Review redemption data, where available, to see how many cards were claimed.

These insights help you refine future incentives, adjust reward values, and improve the effectiveness of your GoHighLevel marketing automations.

Best Practices for GoHighLevel Gift Card Campaigns

To get the most value from your digital rewards, follow a few practical tips:

Align your gift card offers with specific funnels or automations in GoHighLevel, such as win-back sequences, referral campaigns, or loyalty rewards.
Test different subject lines to improve open rates and make your reward offer stand out.
Set clear expiration dates and highlight them in both the email content and the landing page.
Combine gift cards with other GoHighLevel features like workflows, pipelines, and SMS reminders to increase redemption.

Used strategically, gift cards can drive new purchases, generate referrals, and deepen customer relationships.

Additional Resources

For more technical details and the latest interface updates, you can review the official GoHighLevel documentation for sending gift cards at this support article.

If you need expert help implementing end-to-end automations, funnels, and reward systems around GoHighLevel, visit Consultevo for consulting and done-for-you services.

By following the steps above, you can quickly configure, send, and manage gift cards inside GoHighLevel, turning digital rewards into a powerful part of your customer experience.

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