How to Use SEO Heatmaps in GoHighLevel Prospecting
The GoHighLevel prospecting tool makes it easy to visualize SEO performance for any local business, similar to how ClickUp gives you a clear overview of project tasks. By using the built-in SEO heatmaps, you can quickly identify strengths, weaknesses, and opportunities on Google search results before you pitch your services to a prospect.
This step-by-step guide walks you through accessing, reading, and presenting SEO heatmaps so you can use GoHighLevel to close more marketing and SEO clients.
What Are SEO Heatmaps in GoHighLevel?
SEO heatmaps in GoHighLevel provide a color-coded, visual snapshot of how a business ranks across multiple keywords and locations in Google’s local search results. They are designed for agencies and marketers who want to show prospects where they stand versus competitors in a way that is easy to understand.
The heatmap displays:
- Target keywords you want to analyze
- Geographic grid points around a business location
- Average Google ranking position at each point
- Color codes indicating strong or weak ranking performance
Using these insights, you can highlight SEO gaps and demonstrate how your services can improve local visibility.
Accessing the Prospecting Tool in GoHighLevel
Before you can view SEO heatmaps, you need to open the prospecting tool inside your GoHighLevel account.
Step 1: Open the Prospecting Section
- Log in to your GoHighLevel account.
- Navigate to the area where your agency tools are located.
- Find and open the prospecting tool module.
This module is where you will create and review SEO audits and heatmaps for potential clients.
Step 2: Start a New Prospecting Search
- Within the prospecting tool, choose the option to start a new search or audit.
- Enter the prospect’s business name and primary location.
- Specify the niche or service category if prompted.
These details allow GoHighLevel to pull accurate local ranking data for the SEO heatmap.
Configuring SEO Heatmaps in GoHighLevel
Once your prospecting search is set up, configure the settings to generate relevant SEO heatmaps.
Choose Target Keywords
Select the keywords you want to track. Common examples include:
- Service + city (e.g., “dentist Austin”)
- Service + neighborhood
- Brand name keywords
Choosing the right keywords helps GoHighLevel build a meaningful visual of local visibility for your prospect.
Select the Map Radius and Grid Size
Next, define the area and density of your heatmap:
- Pick a radius around the business address (for example, 3–10 miles depending on the service area).
- Set the grid size or number of points across the map.
A larger radius and denser grid give more data, but can also take longer to generate. Balance coverage with clarity so your prospect can easily interpret the results.
Run the SEO Heatmap Scan
- Review your keywords, radius, and grid settings.
- Click the button to run or generate the SEO heatmap.
- Wait while GoHighLevel queries Google local results and plots rankings.
After processing, you will see a color-coded grid overlay on a map around the business location.
How to Read GoHighLevel SEO Heatmaps
The power of the GoHighLevel heatmap lies in how clearly it displays ranking positions across different spots in a city or neighborhood.
Understand the Color Coding
Each point on the map represents an approximate location where a user might search. Points are colored based on ranking position for the selected keyword:
- Green points: Strong top rankings (usually positions 1–3).
- Yellow or orange points: Mid-range rankings.
- Red points: Poor visibility or rankings far from the top.
This visual layout makes it obvious where your prospect dominates and where they are nearly invisible.
Analyze Average Positions and Trends
Beyond colors, GoHighLevel provides ranking numbers at each grid point. Use them to:
- Identify clusters of strong performance around the business location.
- Spot weak zones where competitors are outranking your prospect.
- Compare performance across different keywords in the same area.
These patterns are perfect talking points when you present your findings in a sales meeting or strategy call.
Compare Competitors in the Heatmap
Many heatmap views also support competitor comparison. When enabled, you can see how other local businesses rank for the same keywords on the same grid.
Use this to:
- Show prospects exactly which competitors are winning in specific neighborhoods.
- Demonstrate how far behind or ahead they are in local search.
- Highlight realistic growth opportunities with SEO and local optimization.
Using GoHighLevel SEO Heatmaps to Pitch Clients
SEO heatmaps are not just for analysis; they are designed to help you win new clients by making your value proposition obvious.
Turn Heatmaps Into a Simple Story
When presenting the results, avoid technical jargon. Instead, focus on a clear story:
- Show areas where the business is already ranking well (green zones).
- Point out areas where they are losing visibility (red or weak zones).
- Explain how improved rankings in those red zones would bring more calls, leads, and revenue.
GoHighLevel gives you a visual that prospects understand in seconds, making it easier to justify your SEO or local marketing services.
Highlight Quick-Win Opportunities
Use the heatmaps to identify:
- Keywords where the business is close to top rankings (positions 4–6).
- Nearby areas where a little optimization could turn yellow into green.
- Service variations or neighborhoods with almost no visibility but clear demand.
These quick wins can form the foundation of your initial campaign proposal.
Best Practices for GoHighLevel SEO Heatmaps
To get the most value from your heatmaps, follow these practical best practices.
Update Heatmaps Regularly
Local rankings change over time. Re-running heatmaps will help you:
- Monitor campaign progress month to month.
- Show prospects and clients before-and-after results.
- Adjust your SEO strategy as new competitors enter the market.
Use Clear, Business-Focused Language
When sharing heatmaps with prospects:
- Explain that each point shows how visible they are to local searchers.
- Translate ranking changes into likely traffic and lead volume.
- Avoid overwhelming them with keyword lists or technical metrics.
The visual nature of the GoHighLevel heatmap makes it easy to keep the discussion focused on business outcomes.
Combine Heatmaps With Other Prospecting Insights
Heatmaps are most powerful when paired with additional prospecting data. Use them alongside:
- Website audits
- Google Business Profile insights
- Citation and review analysis
This combined data gives you a complete view of the local marketing landscape and strengthens your offer.
Where to Learn More About GoHighLevel SEO Heatmaps
For more technical details and the latest interface changes, refer to the official documentation here: How to use SEO heatmaps in HighLevel’s prospecting tool.
If you are building a full-service agency around GoHighLevel, you can also explore advanced implementation, automation, and marketing systems at Consultevo, which focuses on helping agencies scale with streamlined platforms.
By mastering SEO heatmaps inside the GoHighLevel prospecting tool, you will be able to present crystal-clear local SEO insights, win more discovery calls, and convert more prospects into long-term, high-value clients.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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