GoHighLevel Facebook Lead Ads Setup

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Getting Started: Facebook & Instagram Lead Ads in GoHighLevel

Connecting Facebook and Instagram lead ads to GoHighLevel is the fastest way to capture leads directly into your CRM and automations. If your team also uses ClickUp to track tasks, this guide will help you clearly map how lead data flows from Facebook into GoHighLevel so you can organize follow-up work in both systems without missing a single lead.

This step-by-step tutorial is based on the official platform documentation and walks you through every requirement, permission, and setting needed to complete the integration successfully.

What You Need Before You Connect GoHighLevel

Before you start the integration, make sure the following items are ready and accessible. Missing any of these often causes sync errors or missing leads later.

  • A published Facebook Page for your business.
  • An active Facebook Business Manager account.
  • A Facebook Ads account linked to Business Manager.
  • At least one Facebook or Instagram lead ad form created under the correct Page.
  • Admin access to the Facebook Page and Business Manager.
  • Admin (or equivalent) access to the correct GoHighLevel sub-account.

If you are missing any of these, complete the setup in Facebook first, then return to GoHighLevel to finish the connection.

How the GoHighLevel Lead Ads Integration Works

The Facebook and Instagram integration allows GoHighLevel to listen for new leads that submit your lead forms. When someone fills out a form, their information is pushed into your sub-account as a new contact, triggering any workflows or campaigns you have configured.

At a high level, the integration does the following:

  • Authorizes GoHighLevel to access your Facebook account and business assets.
  • Connects your Facebook Page(s) to the specific sub-account.
  • Syncs selected lead forms from Facebook to your funnels and workflows.
  • Continuously pulls new lead submissions into your CRM.

Step 1: Connect Your Facebook Account to GoHighLevel

The first step is to authorize Facebook access inside your sub-account.

  1. Log in to your GoHighLevel dashboard and switch to the correct sub-account.

  2. Navigate to the integrations section (this is usually found under Settings > Integrations or a similarly named menu).

  3. Locate the Facebook integration and click Connect or Sign in with Facebook.

  4. A Facebook login window will open. Log in with the Facebook profile that has admin access to your Business Manager and Page.

  5. When prompted, grant all requested permissions so GoHighLevel can manage ads, access leads, and read your Pages.

  6. Complete the authorization process and close the Facebook window once you see a confirmation message.

After this step, your Facebook profile should appear as connected in your GoHighLevel integrations list.

Step 2: Select Facebook Pages for Your GoHighLevel Account

Once your profile is connected, you need to choose which Facebook Pages GoHighLevel is allowed to use for lead collection.

  1. In the same integrations area, find the list of available Facebook Pages.

  2. Enable or toggle on each Page you want connected to this sub-account.

  3. Save your changes to confirm the Page selection.

Only the Pages you select here will sync lead forms into the chosen GoHighLevel sub-account. This is particularly important if you manage multiple brands or clients under one Business Manager.

Step 3: Map Facebook Lead Forms to GoHighLevel

With your Pages connected, the next task is to connect specific lead forms so that each new submission is added as a contact in GoHighLevel.

  1. In the Facebook integration panel, open the settings or configuration for the Page you want to manage.

  2. View the list of available lead forms associated with that Page.

  3. Select the form or forms you want to sync into the sub-account.

  4. Confirm the mapping so GoHighLevel can receive data from these forms.

Depending on your account setup, you may also be able to choose which pipeline, tag, or campaign new leads should enter. Configure those options carefully to keep your CRM and automations organized.

Step 4: Confirm Permissions for GoHighLevel in Facebook

If your forms or Pages do not appear during setup, the issue is usually related to permissions in Facebook Business Manager.

Verify the following:

  • Your Facebook profile has Admin access to the Business Manager that owns the Page.
  • Your profile has full permissions on the relevant Facebook Page.
  • The correct Business Manager is selected when granting permissions to GoHighLevel.
  • All requested permissions for leads, ads, and Page management are granted and not disabled.

If anything was missed, go back to your Facebook Business Integrations, find the connected app, and re-enable any disabled permissions. Then return to GoHighLevel and refresh the integration settings.

Step 5: Test the GoHighLevel Lead Ads Connection

After configuration, always test the connection to ensure new leads appear correctly.

  1. In Facebook Ads Manager, open the lead form you connected.

  2. Use Facebook’s testing tools (or create a low-budget test campaign) to submit a test lead.

  3. Wait a few minutes, then open your GoHighLevel contacts list inside the same sub-account.

  4. Verify that the test contact appears with the correct details (name, email, phone, and any mapped custom fields).

  5. If you use workflows or campaigns, confirm that the automation triggered as expected.

If you do not see the test lead, re-check the Page selection, form mapping, and Facebook permissions. Also confirm that you are viewing the correct sub-account in GoHighLevel.

Managing Instagram Lead Ads with GoHighLevel

Instagram lead ads are managed through the same Facebook Business Manager and Page connection. Once your Instagram account is connected to the relevant Facebook Page, any Instagram lead forms associated with that Page can be synced in exactly the same way.

To ensure Instagram leads flow into GoHighLevel:

  • Confirm your Instagram account is linked to the correct Facebook Page in Meta Business settings.
  • Create your Instagram lead form under that Page in Ads Manager.
  • Connect the corresponding Page and form in the GoHighLevel Facebook integration area.

Best Practices for GoHighLevel Lead Management

After the technical setup, focus on optimizing your lead handling inside GoHighLevel so every Facebook and Instagram submission receives timely and relevant follow-up.

  • Use tags and pipelines: Automatically tag leads by source (e.g., “FB Lead Ad” or “IG Lead Ad”) and place them into the appropriate sales pipeline stage.
  • Automate first contact: Build workflows that immediately send a confirmation email or SMS to new leads captured via ads.
  • Route to the right team: Assign owners, round-robin leads, or notify sales reps when a new contact arrives from a paid campaign.
  • Monitor quality: Regularly review which forms and ads produce the highest-quality leads and adjust targeting accordingly.

Troubleshooting Common GoHighLevel Lead Ad Issues

If you run into problems after setup, consider these common scenarios:

GoHighLevel Is Not Receiving Any Leads

  • Confirm that the correct Facebook account is connected.
  • Verify that the right Facebook Page is enabled in the integration.
  • Check that the specific lead form is selected for syncing.
  • Ensure Facebook permissions for leads and Page access are fully granted.

Only Some Leads Are Appearing in GoHighLevel

  • Make sure no filters or custom views are hiding contacts in your GoHighLevel CRM.
  • Confirm that the same form was used in all your active campaigns.
  • Test with Facebook’s lead testing tool again and check the contact record.

Lead Fields Are Not Mapping Correctly

  • Review field mapping in your integration settings if available.
  • Standard fields such as name, email, and phone usually map automatically.
  • For custom questions, you may need to create matching custom fields in GoHighLevel.

Where to Learn More About GoHighLevel Integrations

For a deeper technical breakdown, additional screenshots, or updated interface changes, refer to the official documentation for connecting Facebook and Instagram lead ads to the platform: official GoHighLevel Facebook Lead Ads guide.

If you need strategic help designing high-converting lead funnels, optimizing follow-up automation, or improving your CRM structure, you can also consult specialists at Consultevo for implementation support and campaign strategy.

Once your Facebook and Instagram lead ads are fully integrated with GoHighLevel, your team can rely on a centralized, automated system to capture, organize, and nurture leads from every paid social campaign.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

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