How to Color-Code Opportunity Pipelines in GoHighLevel

Organizing sales stages visually is easier in GoHighLevel than in ClickUp-style boards when you use color-coded opportunity pipelines and smart tags. This guide walks you step by step through enabling, configuring, and using pipeline colors so your team can scan deal stages at a glance and keep your CRM activity cleaner.

The instructions below are based on the official GoHighLevel documentation and show you how to apply colors to pipelines and tags inside your CRM settings.

Understanding Color-Coded Pipelines in GoHighLevel

In GoHighLevel, opportunity pipelines represent the stages a lead or deal moves through, such as New Lead, Contacted, Qualified, and Won. Color-coding those stages gives your team instant visual feedback about deal status.

By assigning unique colors to each stage and to smart tags, you can:

Quickly identify where a lead is in the sales process
Highlight high-priority or time-sensitive opportunities
Improve pipeline visibility for sales managers
Reduce confusion between similar-looking stages

Color-coding is configured at the pipeline level for each workspace or sub-account in GoHighLevel.

Accessing the Pipeline Settings in GoHighLevel

To start color-coding your stages, you need to open the pipelines section where all opportunity stages live.

Log into your GoHighLevel account.
From the left-hand navigation, open the Opportunities section (or the area where your pipelines are listed).
Locate the pipeline you want to customize. Pipelines are usually listed by name at the top of the opportunities screen.
Click the pipeline name or the settings icon (typically a gear) to open the pipeline configuration.

If you are unsure about the exact screen location, you can refer to the original documentation here: official GoHighLevel help article on color-coding opportunity pipelines and smart tags.

How to Enable and Edit Pipeline Colors in GoHighLevel

Once you are in the pipeline configuration area, you can begin assigning colors to each stage. The interface may show a default neutral color for all stages until you customize them.

Step-by-Step: Assign Colors to Pipeline Stages in GoHighLevel

Open your target pipeline in GoHighLevel.
Locate the list of stages, usually displayed in order from left to right or top to bottom.
Next to each stage name, look for a color selector. This can be a small colored square, a color wheel icon, or a similar element.
Click the color selector to open the color picker.
Choose a color that represents the purpose of the stage. For example:
- Green for Won or Closed deals
- Red for Lost or Disqualified leads
- Yellow or orange for follow-up stages
- Blue or purple for general active stages
Repeat this process for each stage in the pipeline.
Save or update the pipeline configuration to apply all color changes.

After saving, your opportunities board will show each stage with its selected color, making it easier to scan the pipeline visually.

Using Smart Tag Colors in GoHighLevel

Beyond pipeline stages, GoHighLevel also lets you color-code smart tags. These tags can be applied to opportunities or contacts to provide additional context, such as lead source, priority level, industry, or campaign type.

Benefits of Color-Coded Smart Tags in GoHighLevel

Smart tags with distinctive colors allow your team to:

Spot lead source at a glance (for example, Paid Ads vs. Organic)
Highlight VIP or high-ticket clients in bright colors
Mark time-sensitive actions with noticeable tag colors
Group similar opportunities visually inside the same stage

How to Color-Code Smart Tags in GoHighLevel

Navigate to the section in GoHighLevel where tags or smart tags are managed. This may be inside settings or a dedicated tags area.
Locate an existing tag you want to color-code, or create a new tag.
Next to the tag name, find the color selector or edit option.
Click the color selector to open the color picker.
Assign a color that represents the tag category, such as:
- Bright red for Urgent
- Green for Hot Lead
- Blue for Nurture Sequence
- Purple for Partner Referral
Save your changes.
Apply the tag to opportunities or contacts as needed so the new colors appear in your boards and lists.

Best Practices for GoHighLevel Pipeline Colors

To keep your GoHighLevel environment clear and easy to understand, use a consistent color strategy across all pipelines and smart tags.

Suggested Color Strategy in GoHighLevel

Use consistent meanings: Keep the same color for the same intent across all pipelines (for example, green always means successful stage).
Limit your palette: Too many different colors can be confusing. Stick to 5–7 main colors.
Align with team habits: Choose colors your team already associates with certain actions or priorities.
Test visibility: Make sure chosen colors are readable on both light and dark screens and accessible for color-blind users when possible.

Maintaining Clean GoHighLevel Pipelines

Regularly review your pipeline stages and tag colors so they stay aligned with your sales process. Over time, businesses add new campaigns, offers, and sources, so your GoHighLevel configurations may need adjustments.

Consider scheduling a quarterly pipeline review to:

Retire unused stages and tags
Reassign colors if your process has changed
Ensure naming and colors remain intuitive to new team members

Troubleshooting Color Issues in GoHighLevel

If colors do not appear as expected in your opportunity view, use the following checks:

Confirm that you saved the pipeline or tag settings after choosing colors.
Refresh your browser or log out and back into GoHighLevel.
Confirm you are viewing the correct pipeline or workspace.
Check that filters are not hiding certain stages or tags.
Ensure that opportunities actually use the tags whose colors you changed.

If issues persist, compare your configuration with the steps outlined in the GoHighLevel color-code opportunities and smart tags documentation or contact platform support.

Next Steps for Optimizing GoHighLevel Pipelines

Once your pipelines and smart tags are fully color-coded, you can combine them with advanced automations in GoHighLevel to streamline lead management. For example, you can trigger workflows when an opportunity moves into a specific colored stage or when a certain tag is applied.

To further improve your CRM strategy, consider working with a GoHighLevel-focused consulting team. A specialized agency such as Consultevo can help you design pipelines, automations, and reporting dashboards that align with your business goals.

By following the steps in this guide and maintaining consistent color rules, you will keep your GoHighLevel pipelines clear, visually intuitive, and easy for your whole sales team to navigate.

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Color-Code Pipelines in GoHighLevel