How to Set Up Quiz Categories and Scoring in GoHighLevel

If you manage complex client workflows in tools like ClickUp and need advanced quiz logic, GoHighLevel gives you powerful options for assigning categories, scoring answers, and displaying dynamic result messages. This guide walks you through each step so you can build quizzes that segment leads, measure performance, and personalize outcomes automatically.

The instructions below are based on the official GoHighLevel documentation and explain how to use categories, scoring, and custom result messages inside the Survey/Quiz builder.

Understanding GoHighLevel Quiz Categories and Scoring

In GoHighLevel, quizzes can do much more than collect basic answers. With built-in categories and scoring, you can:

• Group questions into specific categories (e.g., Marketing, Sales, Operations).
• Assign scores to each answer option.
• Calculate category totals and overall scores for each submission.
• Display dynamic result messages based on scores.

This structure allows you to transform a simple quiz into a diagnostic tool that helps you qualify leads and deliver tailored feedback instantly.

Accessing the GoHighLevel Survey & Quiz Builder

All configuration happens in the Survey/Quiz builder inside GoHighLevel.

1. Log in to your GoHighLevel account.
2. Navigate to Sites or the area where Surveys/Forms/Quizzes are managed in your account.
3. Open an existing quiz or create a new one using the builder.

Once in the builder, you can start configuring questions, categories, and scoring rules.

Adding Questions with Categories in GoHighLevel

To take advantage of category-based scoring, you must assign each question to one or more categories.

Step 1: Create or Edit a Quiz Question in GoHighLevel

1. In the Survey/Quiz builder, add a new question or click an existing question to edit it.
2. Select the appropriate question type (for example, multiple choice or single choice).

Step 2: Enable Categories for the Question

For each applicable question:

1. Locate the Categories or similar settings section in the question configuration panel.
2. Add a category by entering a name such as “Marketing”, “Sales”, “Operations”, or any custom label that matches your quiz logic.
3. Assign that category to the question so answers for this question will contribute to that category’s score.

You can repeat this for multiple questions and categories to map your entire quiz structure.

Configuring Answer Scoring in GoHighLevel

Once categories are in place, you can define the score value associated with each answer choice.

Step 3: Assign Scores to Each Answer

1. Within the same question settings in GoHighLevel, go to the list of answer options.
2. For each answer, locate the Score or Points field.
3. Enter a numeric value such as 0, 1, 5, or 10 depending on how strongly that answer contributes to the total.

The system will add up all scores selected by the respondent. It can also track totals by category, giving you more granular insights into a respondent’s strengths or gaps.

Step 4: Validate Your Category and Score Setup

Before moving on to dynamic messages, confirm your setup:

• Every scored question is assigned to at least one category.
• Each answer that should influence scoring has a numeric value.
• Categories cover all major areas you want to analyze.

Configuring this correctly ensures that GoHighLevel calculates accurate totals and enables the dynamic result logic described next.

Setting Up Dynamic Result Messages in GoHighLevel

Dynamic result messages allow you to show different outcomes based on a respondent’s total score or category scores. This is essential for quizzes such as assessments, readiness checks, or diagnostic tools.

Step 5: Open the Result Settings for Your Quiz

1. In the quiz editor, look for a Results or Outcome configuration area.
2. Open the section that controls how final messages or results are displayed after submission.

Step 6: Create Score-Based Result Ranges

To build dynamic logic in GoHighLevel:

1. Add a new result rule or outcome block.
2. Define a score condition, for example:
   • 0–20 points: Beginner
   • 21–50 points: Intermediate
   • 51+ points: Advanced
3. Within each rule, enter a unique result message or description that will display when the respondent’s score falls in that range.

You can tailor messaging to provide specific recommendations, calls to action, or links to resources based on how well the person scored.

Step 7: Use Category-Based Result Logic (If Available)

Some quiz setups in GoHighLevel support logic based on category totals. When enabled, you can:

• Show different messages depending on the highest-scoring category.
• Highlight areas where the respondent is strong or needs support.
• Trigger separate result messages for each category range.

Refer to the official guide at this GoHighLevel help article for the exact options available in your account.

Testing Your GoHighLevel Quiz Setup

Thorough testing ensures your categories, scores, and messages work correctly before you drive traffic to the quiz.

Step 8: Run Multiple Test Submissions

1. Preview the quiz from inside GoHighLevel.
2. Submit several test responses covering different answer combinations.
3. Confirm that:
   • Scores add up correctly.
   • Category totals reflect your expectations.
   • The correct dynamic result message appears based on each test score.

Step 9: Adjust Categories or Messages as Needed

If you see unexpected results:

• Review question categories and confirm each question is mapped correctly.
• Check that answer scores follow a consistent scale.
• Tweak result range thresholds so they align with real-world expectations.

Repeat testing until the logic consistently produces the intended outcomes.

Best Practices for Optimizing GoHighLevel Quizzes

To get the most from quizzes in GoHighLevel, keep these tips in mind:

• Align categories with your offer: Make sure each category connects directly to a service, product, or follow-up strategy.
• Use clear scoring models: Avoid confusing ranges; choose a simple scale so results are easy to interpret.
• Write action-oriented results: Each dynamic message should tell the respondent what to do next.
• Connect to automation: Use quiz scores and categories to trigger campaigns, tags, or pipelines.

For broader strategy support and funnel optimization, you can also explore resources at Consultevo, which focuses on systems, funnels, and CRM implementation.

Using GoHighLevel Quiz Data in Workflows

After setting up categories and scoring, the real power of GoHighLevel comes from using quiz results in automations and reporting.

• Tag contacts based on result range or top category.
• Trigger workflows that send tailored email sequences or SMS campaigns.
• Segment pipelines by quiz outcome for focused sales follow-up.
• Analyze trends across quiz submissions to refine offers and messaging.

Because quiz data is stored in the CRM, GoHighLevel lets you use scores and categories as triggers or filters across your entire marketing and sales system.

Next Steps

You now know how to configure quiz categories, scoring, and dynamic result messages inside GoHighLevel, starting from question setup through final testing. Implement these steps in your account, refine your scoring model, and connect results to automated follow-up to turn every quiz submission into a meaningful, segmented lead insight.

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