Connect Google Business Profile to GoHighLevel

In this guide, you will learn how to connect your Google Business Profile to GoHighLevel so you can manage messages and track leads without leaving your CRM. Although this tutorial focuses on GoHighLevel, teams familiar with tools like ClickUp will appreciate the clear, step-by-step structure and simple settings overview.

This article explains the exact steps, supported features, and known limitations for the Google Business Profile integration so you can confidently set it up for yourself or your clients.

What the GoHighLevel Google Business Integration Does

Before you connect anything, it is important to understand what the Google Business Profile integration in GoHighLevel can and cannot do. This will help you set correct expectations for your clients and your internal team.

Supported features in GoHighLevel

When you successfully connect your Google Business Profile account to GoHighLevel, you can:

• Send and receive Google Business Profile messages directly inside a contact’s conversation thread.
• View and reply to Google reviews from within the platform.
• Track the source of new leads that come in through Google Business messages.
• Centralize communication instead of switching between your CRM and Google Business Profile.

Limitations of the GoHighLevel integration

The current integration has some important limitations. According to Google’s requirements and policies:

• You must meet Google’s compliance standards in order for messaging to work properly.
• Only Google Business Profile messages and reviews are synced; standard Gmail email is not part of this connection.
• Permissions are controlled by the Google account connected, so you should use the appropriate admin-level Google profile.

For additional strategic help with CRM and marketing setups beyond this feature, you can review consulting resources at Consultevo.

Pre‑requisites for the GoHighLevel Google Connection

Before integrating your Google Business Profile with GoHighLevel, make sure the following requirements are met:

• You have an active Google Business Profile with the correct location(s) published.
• You are logged into the correct Google account in your browser, ideally with admin access to the profile.
• You have an active GoHighLevel account with access to the sub-account where you want to connect Google.
• You understand which client location in the CRM should be linked to which Google Business Profile listing.

Once these conditions are met, you can move on to the actual connection steps inside your GoHighLevel dashboard.

How to Integrate Google Business Profile with GoHighLevel

The connection process happens from within your CRM settings. Follow the steps carefully to ensure your Google Business messages and reviews sync correctly.

Step 1: Open your GoHighLevel location

1. Log in to your GoHighLevel account.
2. Select the correct sub-account/location where you want to connect Google Business Profile.
3. Confirm you are in the right workspace since the integration is location-specific.

Step 2: Go to integrations in GoHighLevel

1. In the left-side navigation menu, click Settings.
2. Inside Settings, find and select Integrations.
3. Look for the section dedicated to Google or Google Business Profile.

Step 3: Start the Google Business Profile connection

1. Click the button or link that says Connect under the Google section.
2. A Google authorization window will open asking you to choose a Google account.
3. Select the Google account that manages the Google Business Profile you want to connect.

Step 4: Grant Google permissions to GoHighLevel

1. After selecting the account, Google will list the permissions requested by GoHighLevel.
2. Review the requested permissions. These typically include access to manage business listings, messages, and reviews.
3. Click Allow to proceed and complete the authorization.

If you deny any critical permission, the integration may fail or only partially sync features.

Step 5: Choose the correct Google Business location

1. After authorization, GoHighLevel will display one or more Google Business Profile locations linked to that Google account.
2. Select the exact business location you want associated with your current GoHighLevel sub-account.
3. Confirm your selection to finalize the connection.

At this point, your Google Business Profile should be successfully linked to your chosen GoHighLevel location.

How to Use Google Business Messages Inside GoHighLevel

Once the integration is active, incoming and outgoing messages will sync into the CRM, allowing your team to respond from one central inbox.

Where Google messages appear in GoHighLevel

• Open the Conversations section inside your GoHighLevel location.
• You will see message threads from different channels, including Google Business Profile.
• Each Google conversation is tied to a contact record, so you can view history, notes, and pipelines together.

Reply to Google messages from GoHighLevel

1. Select a contact with a Google Business message thread.
2. Type your reply inside the conversation box.
3. Send the message; GoHighLevel will route it back through Google Business Profile to the customer.

This approach keeps all communications in one place and allows your team to respond faster while maintaining full context.

Managing Google Reviews Through GoHighLevel

The integration also helps you handle Google reviews without leaving your CRM dashboard.

View and reply to reviews in GoHighLevel

1. Go to the area of your GoHighLevel settings or reputation tools where reviews are listed.
2. Filter or view reviews from your connected Google Business Profile.
3. Open a review to see the full text and rating.
4. Type your review response and submit it from within the CRM interface.

Your response will appear publicly on your Google Business Profile, just as if you replied directly from Google.

Troubleshooting the GoHighLevel Google Integration

If you encounter problems with the connection or message syncing, use the following checks to diagnose the issue quickly.

Common issues and checks

• No messages appear: Confirm that Google messaging is enabled for your Google Business Profile and that the correct location is connected in GoHighLevel.
• Wrong profile connected: Disconnect the current integration, log out of all Google accounts in your browser, log back in with the correct owner account, then reconnect.
• Permissions error: Re-run the authorization flow and ensure you click Allow on all requested permissions.

Where to get more help

If you still experience issues after checking the above points, review the official integration article at the GoHighLevel Google Business Profile integration documentation for the most accurate and current technical details, screenshots, and edge-case notes.

Best Practices for Using GoHighLevel with Google Business Profile

To get the most from your new connection, follow these best practices around setup, communication, and reputation management.

• Assign clear ownership of Google messages and reviews inside your GoHighLevel team.
• Use templates or snippets for common questions so replies are fast and consistent.
• Monitor new reviews regularly and respond quickly to both positive and negative feedback.
• Track leads that originate from Google messages inside pipelines and opportunities.

By configuring the integration correctly and building simple internal workflows, you can transform your Google Business activity into an organized, measurable channel within GoHighLevel.

Follow the steps in this article to connect your Google Business Profile today, then refine your internal processes so your team can manage messages, reviews, and leads efficiently in one unified GoHighLevel workspace.

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