How to Use GoHighLevel Audience Segments for Google Ads
In this step-by-step guide, you will learn how to set up Google Ads audience segments inside GoHighLevel to improve your ad tracking and retargeting strategy. If you already manage projects in ClickUp, you can easily document this process for your team, then implement it directly in GoHighLevel with consistent naming and repeatable workflows.
By the end of this tutorial, you will know how to configure conversion tracking, build remarketing audiences, and link everything correctly inside your GoHighLevel Ads Manager.
What Are Google Ads Audience Segments in GoHighLevel?
Audience segments in GoHighLevel are predefined groups of users that help you track conversions and create remarketing lists for your Google Ads campaigns. These are based on user actions and page visits across your funnels, websites, and calendars.
Inside the Ads Manager, GoHighLevel automatically creates and manages multiple audience types so you can:
- Measure how many visitors turn into leads or customers.
- Retarget users who visited specific pages or funnels.
- Optimize bidding based on real business outcomes.
The integration between Google Ads and GoHighLevel makes it easier to use first-party data from your CRM and funnels to improve your advertising results.
Primary Audience Segments in GoHighLevel
GoHighLevel creates two main categories of Google Ads audience segments when you connect your Google Ads account:
- Conversion-based audiences (for tracking outcomes)
- Remarketing-based audiences (for targeting previous visitors)
Understanding both types is essential before you start building actual campaigns in the Ads Manager.
GoHighLevel Conversion-Based Audience Segments
Conversion-based audience segments in GoHighLevel are focused on measurable actions a user completes on your assets. These usually represent high-value events in your funnel, such as lead submissions or purchases.
Typical conversion-based segments include:
- Lead submissions: Users who filled out a form or submitted their details.
- Bookings: Users who scheduled an appointment.
- Purchases: Users who completed a payment or order.
- Custom conversion events: Any other defined goal, such as a specific button click or page visit that you configure as a conversion.
These audiences are critical because they allow Google Ads to optimize for actions that matter, not just clicks or impressions.
GoHighLevel Remarketing-Based Audience Segments
Remarketing-based audience segments in GoHighLevel are built from users who visited specific parts of your online presence but may not have converted yet.
Common remarketing segments that GoHighLevel can help you set up include:
- All website visitors: Everyone who visited any page with your tracking code.
- Specific funnel steps: Visitors who reached a certain step in your funnel.
- Checkout visitors: Users who reached the order page but did not complete payment.
- Existing customers: People who already purchased or booked, for upsell or loyalty campaigns.
Remarketing audiences are powerful for follow-up campaigns, abandoned cart recovery, and nurturing warm traffic with targeted offers.
How to Access Ads Manager Audience Segments in GoHighLevel
Before creating audience segments, confirm that your Google Ads account is connected to GoHighLevel.
- Log in to your GoHighLevel account.
- Navigate to the Ads Manager section.
- Select your Google Ads account from the available connections.
- Open the area where you manage conversions and audiences (this is where GoHighLevel syncs segments with Google Ads).
Once connected, GoHighLevel will manage and sync audience segments so they can be used directly in your Google Ads campaigns.
Step-by-Step: Setting Up Conversion Tracking with GoHighLevel
Conversion tracking is foundational for performance marketing. Follow these general steps to configure conversion-based audiences using GoHighLevel and Google Ads together.
Step 1: Define Your Key Conversion Events in GoHighLevel
Start by deciding which actions matter most for your business:
- Lead form submission
- Booking confirmations
- Product purchases
- Custom events like trial starts or demo requests
Inside GoHighLevel, ensure that each of these actions is clearly identifiable, either via form submissions, pipeline stage changes, or dedicated funnel steps.
Step 2: Ensure Tracking Code Is Installed
To send data to Google Ads, GoHighLevel uses tracking scripts on your pages and funnels.
- Verify the appropriate tracking script or pixel is installed on all relevant pages.
- Confirm that your funnels and websites inside GoHighLevel are using the correct tracking settings.
- Test your pages to make sure visits and events are being recorded.
This connection ensures that Google Ads can receive conversion signals from GoHighLevel when users complete actions.
Step 3: Map Conversion Events to Google Ads
After tracking is active, you can map events to Google Ads conversions.
- In the GoHighLevel Ads Manager, open the Google Ads integration area.
- Locate the available conversion actions that GoHighLevel can send to Google Ads.
- Match each key event (for example, lead submission) with an appropriate conversion in your Google Ads account.
- Save your settings so that conversion data starts syncing.
Once mapped, GoHighLevel will automatically populate conversion-based audience segments inside Google Ads for optimization and reporting.
Step-by-Step: Building Remarketing Segments with GoHighLevel
Remarketing segments allow you to reach previous visitors and warm prospects with tailored ads.
Step 1: Decide Which Visitors to Segment
Using GoHighLevel, plan your remarketing strategy around different visitor behaviors, such as:
- Visited homepage but did not opt in.
- Visited funnel steps but did not schedule a call.
- Reached checkout but did not purchase.
- Existing customers you want to upsell or re-engage.
Document these segments in your planning tool or CRM notes to keep your strategy consistent.
Step 2: Configure Page and Funnel Tracking
Within your GoHighLevel funnels and websites:
- Confirm that each key step or page is clearly identifiable (for example, opt-in page, thank-you page, checkout page).
- Make sure tracking is active on every step where you want to build an audience.
- Check that visitors are correctly recorded in your analytics or Ads Manager view.
This ensures that Google Ads audience segments can be constructed accurately from GoHighLevel data.
Step 3: Use Remarketing Segments in Google Ads Campaigns
After your segments are available, use them inside Google Ads campaigns:
- In Google Ads, create a new campaign or ad group.
- Select the remarketing audience lists that originated from GoHighLevel.
- Adjust bids, ad messaging, and budgets based on how warm or valuable the segment is.
- Monitor performance and refine segments from within GoHighLevel as needed.
Because the audience data comes from your funnels and CRM, you can run more accurate and profitable remarketing campaigns.
Best Practices for Managing GoHighLevel Audience Segments
To get consistent results from your Google Ads and GoHighLevel integration, follow these best practices:
- Use clear naming conventions: Name your conversion actions and remarketing lists in a way that shows the funnel or offer they belong to.
- Align with your sales process: Make sure your segments match your pipeline stages and follow-up workflows.
- Review performance regularly: Check which segments produce the most conversions and adjust budgets accordingly.
- Keep tracking consistent: Avoid removing or changing key tracking scripts without documentation and testing.
When your tracking and segment structure is clear, GoHighLevel can send better data to Google Ads, improving automated bidding and audience targeting.
Additional Resources for GoHighLevel Users
For deeper technical details about Ads Manager audience segments for Google Ads inside GoHighLevel, review the official documentation at this support article.
If you need strategic help implementing high-performing campaigns and advanced CRM workflows, you can also explore consulting services at Consultevo, which specializes in marketing systems and automation.
By combining strong tracking, well-structured audience segments, and disciplined campaign management, you can use GoHighLevel and Google Ads together to generate more qualified leads and measurable revenue from your advertising budget.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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