GoHighLevel Media Optimization Guide

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How to Use Media Optimization and Watermarking in GoHighLevel

If you manage client content in tools like ClickUp and then publish through the GoHighLevel mobile app, optimizing images and adding watermarks is essential to keep your brand consistent and protected. This guide walks you through how to use media optimization and watermarking inside the GoHighLevel Social Planner on mobile.

Following these steps will help you reduce image file sizes, maintain visual quality, and protect your work when publishing to social media platforms.

What Is Media Optimization in GoHighLevel?

Media optimization in GoHighLevel automatically compresses and adjusts images used in social posts so that they load quickly without losing quality. This is especially helpful when posting to multiple platforms through the Social Planner.

The optimization feature is controlled at the agency level and affects how images are processed inside the GoHighLevel mobile app.

Prerequisites for Using GoHighLevel Social Planner

Before working with image optimization and watermarking, make sure your account is properly set up.

Account and Access Requirements

  • You must have an active GoHighLevel account.
  • You need access to the Social Planner feature in your sub-account.
  • The GoHighLevel mobile app must be installed on your iOS or Android device.
  • You should be logged in with a user role that can create and edit social media posts.

Where to Configure Optimization Settings

Optimization settings are managed from the agency view in GoHighLevel, not from the individual mobile app settings. Once enabled, these settings will apply to media handled through the Social Planner.

For the original reference documentation, see the official guide on the GoHighLevel help center: How to use media optimization and watermarking in the mobile Social Planner.

How to Enable Media Optimization in GoHighLevel

Use the agency-level settings to turn on and control media optimization for your locations.

Step 1: Open Agency Settings

  1. Log into your GoHighLevel account.
  2. Switch to the Agency view from the left-side navigation.
  3. Go to the settings section where Social Planner and media options are available.

Step 2: Locate Media Optimization Options

  1. Inside the agency settings, look for the configuration related to the Social Planner.
  2. Find the option labeled for media or image optimization for GoHighLevel mobile posting.

Step 3: Enable Optimization

  1. Toggle the media optimization option to On.
  2. Review any quality or compression level options, if available, and choose the balance that best suits your brand.
  3. Save the settings so that they apply across locations using the GoHighLevel Social Planner on mobile.

Once enabled, any supported image you upload through the Social Planner in the GoHighLevel app will be automatically optimized according to your agency configuration.

How Watermarking Works in GoHighLevel

Watermarking in GoHighLevel lets you overlay a logo or branded graphic on top of your images before they are published. This protects your content from unauthorized use and reinforces brand recognition on social networks.

The watermark is applied at the time you prepare the post inside the mobile Social Planner and follows the settings defined at the agency level.

Benefits of Image Watermarking

  • Protects your creative assets and designs.
  • Promotes consistent branding across all social channels.
  • Makes shared or reposted content clearly traceable to your agency or business.

How to Apply Watermarks in GoHighLevel Mobile Social Planner

After optimization is enabled, you can add watermarks while creating posts from the GoHighLevel mobile app.

Step 1: Create a New Social Post

  1. Open the GoHighLevel mobile app on your device.
  2. Navigate to the Social Planner section for the desired location.
  3. Tap the option to create a new post.
  4. Select the social profile or profiles where you want to publish.

Step 2: Add Images to Your Post

  1. Tap the media or image icon to upload photos from your device gallery or file manager.
  2. Select one or more images for your social post.
  3. Confirm your selection so the images appear in the post preview.

Step 3: Apply the GoHighLevel Watermark

  1. Within the post editor, look for the option to enable watermarking on the selected images.
  2. Toggle the watermark feature on.
  3. Review the placement and appearance of the watermark as defined in your agency settings.
  4. Make any available adjustments (such as choosing which images in a carousel are watermarked, if supported).

When you publish or schedule the post, the images will be processed with optimization and the watermark will be applied automatically by GoHighLevel.

Best Practices for Using GoHighLevel Media Tools

To get the most from media optimization and watermarking, follow these practical tips.

Use High-Resolution Source Files

  • Start with clear, high-resolution images from your design tool or camera.
  • Let GoHighLevel handle compression instead of uploading already degraded images.

Keep Watermarks Subtle but Visible

  • Choose a logo or mark that is legible without overpowering the main content.
  • Place the watermark in a consistent corner or area that does not cover important text or faces.

Test Across Multiple Social Platforms

  • Preview how optimized and watermarked images look on platforms like Facebook, Instagram, and LinkedIn.
  • Check both mobile and desktop feeds to ensure branding remains clear.

Coordinate With Your Workflow Tools

If you plan content in external systems and then publish via GoHighLevel, keep your media standards consistent:

  • Document your watermark settings so your team designs around them.
  • Store approved logo files and image templates in a shared location.
  • Ensure any team member using the GoHighLevel Social Planner knows how to enable watermarking before publishing.

Troubleshooting GoHighLevel Image Optimization and Watermarking

If images are not appearing as expected in the GoHighLevel mobile Social Planner, review the following points.

Watermark Not Showing

  • Confirm that watermarking is toggled on when editing the post.
  • Verify that agency-level settings for the GoHighLevel watermark are active.
  • Check whether the image format is supported by the Social Planner.

Image Quality Issues

  • If images look blurry, start with a higher resolution source file.
  • Review optimization settings at the agency level to ensure the compression is not too aggressive.
  • Avoid repeatedly downloading and re-uploading the same image through multiple tools before GoHighLevel processes it.

Where to Learn More About GoHighLevel

To deepen your understanding of how to use GoHighLevel across your agency, explore additional implementation and strategy resources. A good starting point for broader CRM and marketing automation guidance is Consultevo, which offers consulting and education on modern marketing systems.

For complete, up-to-date instructions on media optimization and watermarking specifically, always refer to the official GoHighLevel documentation linked earlier in this article.

Conclusion: Protect and Optimize Your Social Media Content

By enabling media optimization and watermarking in the GoHighLevel mobile Social Planner, you streamline your content publishing process while protecting your brand assets. Set up optimization at the agency level, configure watermarking once, and then apply it consistently in every social post you create from the GoHighLevel app.

This workflow ensures that every image you publish is efficiently compressed, visually consistent, and clearly associated with your brand across all social platforms.

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