GoHighLevel WhatsApp Billing Guide

/ CRM, GHL / By

GoHighLevel WhatsApp Billing Guide

If you are used to ClickUp or similar platforms for project tracking, understanding how WhatsApp billing flows through GoHighLevel will feel familiar once you see each cost layer. This guide explains how pricing, billing, and rebilling work so you can predict charges, set markups, and invoice clients accurately.

How WhatsApp Pricing Works in GoHighLevel

WhatsApp messaging in GoHighLevel relies on Meta’s conversation-based pricing. Instead of paying per individual message, you pay per conversation category that starts when a user or your business sends a qualifying message.

Four main conversation types are billed:

  • Marketing – promotional, upsell, or outreach messages.
  • Utility – transactional updates (orders, reminders, status notifications).
  • Authentication – login codes or verification messages.
  • Service – customer support or issue resolution chats.

Each category has its own Meta rate card based on the recipient’s country. GoHighLevel passes these WhatsApp conversation costs through with an additional platform fee per conversation.

GoHighLevel WhatsApp Billing Flow Overview

To understand your total cost for WhatsApp inside GoHighLevel, break the billing flow into three levels:

  1. Meta & WhatsApp charges – base conversation fees billed by Meta.
  2. GoHighLevel platform fee – a small add-on per conversation for infrastructure and routing.
  3. Your rebilling or markup – what you charge your clients if you choose to resell WhatsApp access.

These layers combine to form the final WhatsApp price that appears on your account and, if enabled, on client invoices in GoHighLevel.

Understanding Meta WhatsApp Conversation Costs

Meta charges per 24-hour conversation window that starts when a qualifying message is delivered. The price depends on:

  • The country or region of the WhatsApp number or user.
  • The conversation type (Marketing, Utility, Authentication, or Service).
  • How many conversations you start each month.

To review the latest Meta pricing that underpins GoHighLevel WhatsApp costs, always confirm details on the official Meta documentation or the original support article at this GoHighLevel WhatsApp pricing guide.

How GoHighLevel Adds Its WhatsApp Platform Fees

On top of Meta’s base rates, GoHighLevel applies a platform fee per WhatsApp conversation. This fee covers:

  • API access and message routing.
  • Infrastructure, uptime, and scaling.
  • Dashboard analytics and reporting.
  • Template management and automation tools.

When you review your invoices inside GoHighLevel, you will see a combined total reflecting:

  • WhatsApp conversation charges from Meta.
  • GoHighLevel per-conversation platform fees.

These totals are charged to the payment method linked to your agency account.

How Rebilling Works in GoHighLevel for WhatsApp

Rebilling in GoHighLevel allows you to pass WhatsApp costs to your clients with your own markup. This is useful when running a white-label or agency model where you manage messaging infrastructure on behalf of multiple businesses.

Key Rebilling Concepts in GoHighLevel

When setting up WhatsApp rebilling, keep these elements in mind:

  • Base cost: Meta’s WhatsApp rate plus the GoHighLevel platform fee.
  • Your markup: the extra amount you charge per conversation or per message bundle.
  • Billing cycle: how often GoHighLevel invoices your client (usually monthly).
  • Visibility: how costs are represented on the sub-account or client-level billing screen.

Once configured, GoHighLevel will automatically calculate client charges from the tracked WhatsApp conversations, based on your markup rules.

Steps to Configure WhatsApp Rebilling in GoHighLevel

Follow these general steps to align your rebilling with the underlying WhatsApp costs:

  1. Review your own costs
    • Check current Meta WhatsApp prices for your main markets.
    • Add the GoHighLevel per-conversation fee to estimate your base cost.
  2. Decide your pricing model
    • Flat monthly package with a conversation limit.
    • Per-conversation fee with a markup.
    • Tiered plan where higher usage decreases the per-conversation rate.
  3. Configure rebilling inside GoHighLevel
    • Open your agency view and navigate to billing or rebilling settings.
    • Locate WhatsApp or conversation-based products.
    • Enter your client-facing prices according to your chosen model.
  4. Test with a single sub-account
    • Enable WhatsApp for one client in GoHighLevel.
    • Send test messages that start each conversation type.
    • Monitor the resulting charges and confirm they match your expectations.
  5. Roll out to additional clients
    • Once pricing is validated, apply the same or adjusted markup rules across more sub-accounts.
    • Document your WhatsApp pricing structure so clients understand what they are paying for.

Estimating Client Costs in GoHighLevel

Before you present a proposal or package, use a simple estimation process:

  1. Estimate monthly conversation volume
    • Forecast how many Marketing, Utility, Authentication, and Service conversations your client will likely trigger.
  2. Apply Meta rates
    • Multiply each estimated conversation count by the appropriate Meta rate for that country.
  3. Add GoHighLevel platform fees
    • Include the per-conversation GoHighLevel cost to find your total base spend.
  4. Layer in your markup
    • Add your margin as a percentage or fixed amount per conversation.
    • Confirm the final price still feels competitive for your niche.
  5. Present a clear summary
    • Explain that WhatsApp billing in GoHighLevel uses conversation-based pricing tied to Meta’s official structure.

Managing WhatsApp Invoices Inside GoHighLevel

Consistent review of your invoices helps prevent surprises and keeps your rebilling profitable.

Best Practices for GoHighLevel WhatsApp Billing

  • Monitor monthly usage trends
    • Identify which clients or campaigns generate the most WhatsApp conversations.
    • Adjust plans, limits, or markups inside GoHighLevel where needed.
  • Audit conversation categories
    • Verify that conversations are classified correctly (Marketing vs Utility vs Service) to match expected pricing.
  • Review failed or blocked messages
    • Ensure template approvals and opt-in rules are followed so you do not pay for unnecessary retries.
  • Reconcile agency-level vs client-level charges
    • Confirm that your total GoHighLevel invoice is adequately covered by your client rebilling and margins.

Optimizing Your GoHighLevel WhatsApp Strategy

By understanding how WhatsApp pricing flows through Meta and GoHighLevel, you can design packages that are both profitable and predictable for your clients.

For broader automation, CRM, and funnel strategies that include WhatsApp inside your tech stack, you can explore additional implementation resources at Consultevo, which focuses on optimizing marketing platforms for agencies.

Keep your internal documentation up to date with the latest GoHighLevel WhatsApp pricing details, and revisit your rebilling structure regularly to ensure your costs, margins, and client-facing offers all remain aligned as Meta and platform rates evolve.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

Scale GoHighLevel

“`