GoHighLevel Review Email Templates

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How to Use GoHighLevel Template Library for Branded Review Request Emails

If you are managing client reputation in tools like ClickUp alongside GoHighLevel, setting up a repeatable, branded process for review requests is essential. Using the built-in template library, you can quickly generate professional review request emails that match your brand and help you collect more positive testimonials automatically.

This guide walks you step by step through using the template library, customizing content, and sending review request emails from your account.

Why Use GoHighLevel for Review Request Emails

Sending consistent review requests is one of the fastest ways to improve online reputation and generate social proof. The review request email templates inside GoHighLevel give you:

  • Pre-built email layouts designed for high response rates
  • Brand-consistent styling with your logo, colors, and links
  • Easy personalization with merge fields for each contact
  • Faster onboarding for new team members and locations

Instead of writing each review email from scratch, you can select a template, tweak the text, and send it immediately or automate it in your workflows.

Accessing the Template Library in GoHighLevel

To start building branded review request emails, you first need to open the template library inside your GoHighLevel account.

  1. Log in to your account as an agency or sub-account user with email permissions.

  2. Navigate to the Marketing section in the left-hand menu.

  3. Click on Emails or the area where your email templates are managed.

  4. Look for the Template Library tab or button to view available email templates.

From here, you can browse all system-provided templates as well as any previously created designs specific to your brand or clients.

Selecting a Review Request Template in GoHighLevel

Once you are inside the template library, you can choose a base layout that will serve as your review request email.

  1. Filter or search for templates related to reviews, testimonials, or feedback requests.

  2. Preview each template to check the layout, call-to-action button placement, and overall structure.

  3. Select the template that best matches your client’s brand tone, such as casual, professional, or minimalist.

  4. Click Use Template or a similar option to open it in the email editor.

Starting from a pre-made layout helps you stay consistent with design best practices and saves time compared to building an email from a blank canvas.

Customizing Branded Review Emails in GoHighLevel

The next step is to fully brand and customize the email so that it looks like it was designed specifically for your client.

Update Brand Elements in GoHighLevel Editor

Within the drag-and-drop email editor, adjust the core design components:

  • Logo: Replace the default logo with your client’s logo in a high-resolution format.
  • Colors: Set brand primary and accent colors for buttons, headings, and links.
  • Fonts: Use typography that matches or closely aligns with the client’s website.
  • Footer: Insert correct contact details, address, and legal text.

Make sure every visible element reflects the brand identity so recipients immediately recognize who is asking for the review.

Write Compelling Review Request Copy in GoHighLevel

After design, focus on the email message itself. Effective review request copy is clear, short, and friendly.

Key elements to include:

  • Personal greeting using the contact’s first name.
  • Thank-you message that acknowledges the recent service or purchase.
  • Simple ask that invites them to leave a review in one or two sentences.
  • Single clear call-to-action button linking directly to the review page.
  • Optional incentive disclosure if you are offering any reward for feedback, where compliant.

Use short paragraphs and bullet points so the email is skimmable on mobile devices.

Insert Personalization and Links in GoHighLevel

To improve response rates, personalize the email using fields and dynamic links inside GoHighLevel.

  • Insert merge fields for first name, last name, or business name.
  • Use a review link field or paste the direct URL to Google, Facebook, or another review platform.
  • Optionally, add dynamic content based on tags, pipelines, or product type.

Check that all personalization tags are valid for the contact records you plan to include in your campaigns.

Saving and Managing Review Templates in GoHighLevel

When you are satisfied with the design and copy, you should save the email as a reusable template.

  1. Click Save or Save as Template inside the editor.

  2. Give the template a clear name, such as Review Request – Post Appointment or Review Request – New Customer.

  3. Assign a category or folder for easy organization if your account has many templates.

  4. Optionally, duplicate the template to create variants for A/B testing subject lines or button text.

Having a library of structured templates for different touchpoints makes it simple for your team to send the right review request at the right time.

Sending Branded Review Request Emails via GoHighLevel

With your template prepared, you are ready to send review requests to your contacts.

Send One-Off Emails from GoHighLevel

For individual follow-ups:

  1. Open the contact record inside your account.

  2. Choose Send Email or the appropriate communication option.

  3. Select your branded review request template from the list.

  4. Confirm the personalization fields and edit any text if needed.

  5. Send the email and monitor the contact’s response or link clicks.

Automate Review Requests in GoHighLevel Workflows

To scale your reputation management, connect the template to an automation or workflow:

  1. Create or open an existing workflow associated with completed appointments, closed deals, or fulfilled services.

  2. Add an Action step to Send Email.

  3. Select your saved review request template.

  4. Set timing, such as sending 1–3 days after the appointment or purchase.

  5. Activate the workflow and test with internal contacts before going live for all clients.

With automation, every satisfied customer receives a consistent, branded request for a review without any manual effort from your team.

Best Practices for Review Email Templates in GoHighLevel

To get the best results from your templates, keep these tips in mind:

  • Use short, clear subject lines such as Can you share your feedback?
  • Limit each email to one main call-to-action button.
  • Test your email on desktop and mobile previews before sending.
  • Monitor open and click rates to identify which templates perform best.
  • Refresh copy and design periodically so messages feel current.

Over time, you can refine your templates to maximize conversion from satisfied customers to public reviews.

Additional Resources for GoHighLevel Users

For deeper technical details and any interface updates, you can always refer to the official documentation: official GoHighLevel guide to using template library for review emails.

If you need strategic help implementing reputation management systems, automation frameworks, or broader marketing funnels, you can explore more resources and consulting services at Consultevo.

By leveraging the template library effectively, you can transform GoHighLevel into a powerful engine for collecting reviews, strengthening social proof, and improving client satisfaction across every location you manage.

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