How to View Email Click Performance in GoHighLevel

ClickUp and other productivity tools help you stay organized, but when it comes to email marketing analytics, understanding click performance inside GoHighLevel is essential. This step-by-step how-to guide explains exactly where to find your email click statistics, how each click-related metric is calculated, and how to use that information to improve campaign performance.

What Is Click Performance in GoHighLevel?

Click performance in GoHighLevel shows how your contacts interact with links in your email campaigns. These metrics tell you how many recipients clicked a link, how often links were clicked overall, and how many unique contacts engaged with your content.

In the email statistics section, you can quickly see whether people are taking action on your calls to action, landing page links, or other tracked URLs in a specific email.

How to Access Email Statistics in GoHighLevel

Before you can analyze click performance, you need to open the email statistics area for the specific campaign or email you want to review.

Steps to Open Email Statistics in GoHighLevel

1. Log in to your GoHighLevel account using your usual credentials.

2. Navigate to the section where your email campaigns or email broadcasts are listed.

3. Select the specific email you want to analyze.

4. Locate and open the Statistics or Analytics view associated with that email.

5. Find the area labeled Click Performance or the panel showing click-related metrics.

Once you are on the statistics screen, you can drill down into multiple click metrics that GoHighLevel calculates for each email.

Key Click Metrics in GoHighLevel Email Reports

GoHighLevel provides several distinct click-related statistics. Each metric focuses on a different aspect of how recipients interact with your email links.

Total Clicks in GoHighLevel Email Statistics

Total Clicks represents the sum of every link click registered in your email message. If one recipient clicks the same link three times, all three actions are counted in this total.

• Shows the overall volume of engagement.

• Includes multiple clicks from the same contact.

• Useful for seeing how often your links are being used globally.

This metric is helpful when you want to understand the total level of interaction with all links in your email.

Unique Clicks in GoHighLevel Reporting

Unique Clicks counts how many distinct contacts clicked at least one link in your email. Even if a contact clicks multiple links or the same link several times, they are counted only once in this metric.

• Measures how many different people engaged.

• Helps you determine the size of your actively clicking audience.

• Removes repeated clicks by the same user from the count.

Use unique clicks to evaluate how broadly your email message motivated recipients to interact with your content.

Unique Contacts Who Clicked At Least One Link

GoHighLevel also highlights the number of unique contacts who clicked at least one link. This number often matches or closely parallels the unique clicks metric, depending on how the data is displayed.

• Focuses specifically on contacts, not just click events.

• Shows how many recipients took at least one action.

• Helpful for evaluating lead engagement and interest.

This metric is particularly valuable when you are qualifying leads or segmenting contacts who have shown interest by clicking.

Understanding Click-Through Rate in GoHighLevel

While the page focuses on click counts, many users compare these click numbers against total delivered emails to estimate a click-through rate (CTR). In GoHighLevel, you can calculate a basic CTR by dividing unique clicks or unique contacts who clicked by the number of delivered emails, then multiplying by 100 to get a percentage.

For example, if 20 unique contacts clicked a link out of 200 delivered emails:

• CTR = (20 / 200) × 100 = 10%

This simple calculation helps you measure how effective your email is at prompting action.

How to Interpret GoHighLevel Click Performance Data

Raw numbers alone do not tell the full story. You need to interpret the GoHighLevel click statistics in the context of your goals and email strategy.

Compare Total Clicks vs. Unique Clicks

Reviewing both total clicks and unique clicks helps you understand the depth and breadth of engagement.

• If total clicks are much higher than unique clicks, a smaller group of contacts is clicking repeatedly.

• If total clicks and unique clicks are closer together, clicks are spread across more contacts with fewer repeats.

This comparison can reveal whether your email content strongly resonates with a core subset of your audience or broadly engages many contacts.

Evaluate Link Relevance and Placement

Even though the statistics panel focuses on totals, you can use the data in GoHighLevel to refine your link strategy.

• High click numbers may indicate compelling calls to action and relevant offers.

• Low click numbers may point to unclear CTAs, poor link placement, or content that does not match subscriber expectations.

Consider testing different link positions (top, middle, or bottom of the email) and adjusting the wording around your links to see how click performance changes over time.

Segment Contacts Based on Click Behavior

Because GoHighLevel tracks which contacts clicked at least one link, you can create segments for follow-up campaigns.

• Send targeted follow-up emails to contacts who clicked but did not convert.

• Create nurturing sequences for contacts who have never clicked.

• Build VIP or high-intent segments from contacts who regularly click links.

This behavior-based segmentation allows you to personalize future campaigns and improve overall engagement.

Best Practices for Improving GoHighLevel Click Metrics

Once you understand where to find the numbers and what they mean, use these best practices to improve click performance inside GoHighLevel.

Write Clear and Compelling Calls to Action

Your call to action should tell recipients exactly what to do and why it benefits them.

• Use action verbs such as “Download,” “Book,” or “Claim.”

• Highlight the benefit (for example, “Get your free guide”).

• Keep the CTA short and easy to scan.

Clear CTAs generally lead to higher click rates in your GoHighLevel email campaigns.

Limit the Number of Primary Links

Including too many competing links can distract your audience.

• Choose one primary link that supports your main goal.

• Use secondary links sparingly for supplemental resources.

• Ensure the primary link stands out visually.

A focused email structure often produces stronger click performance metrics.

Test Subject Lines and Preview Text

Although subject lines and preview text do not directly affect link clicks, they impact open rates, which indirectly influence how many people can click.

• Run A/B tests on subject lines when possible.

• Align the subject with the main link offer inside the email.

• Avoid misleading hooks that do not match the email content.

Higher opens in GoHighLevel give your CTAs more exposure and increase the chances of clicks.

Where to Learn More About GoHighLevel Email Analytics

For additional details about click performance and other email statistics in GoHighLevel, you can review the official documentation and training material.

• Official help article: Click Performance in Email Statistics

• Strategy and implementation resources: Consultevo offers guidance on optimizing digital funnels and marketing systems that integrate seamlessly with platforms like GoHighLevel.

By regularly reviewing your click metrics and applying the best practices described in this guide, you can turn GoHighLevel email statistics into actionable insights that drive stronger engagement and better campaign results.

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