How to Use the Social Element in the GoHighLevel Email Builder

If you manage email marketing alongside tools like ClickUp and other workspace platforms, learning how to set up social icons in the GoHighLevel email builder is essential for consistent branding. This guide walks you through adding, configuring, and customizing the Social element so that subscribers can quickly connect with your social media profiles from any email.

What the GoHighLevel Social Element Does

The Social element in GoHighLevel adds a row of clickable social media icons to your email templates. Each icon links to a social profile you define, helping subscribers follow or connect with your business on multiple channels.

With the Social element, you can:

• Quickly add multiple social icons in a single row
• Show or hide specific networks as needed
• Control alignment and spacing to match your layout
• Customize icon shape and background style

This component is part of the drag-and-drop email builder, so you can visually design and preview your layout without code.

How to Add the Social Element in GoHighLevel

Follow these steps to insert the Social element inside an email template built with GoHighLevel:

1. Open your account and navigate to Marketing > Emails.

2. Create a new email or edit an existing email template in the drag-and-drop builder.

3. On the left-side panel, locate the Social element in the list of elements.

4. Drag the Social element into a column or row where you want the icons to appear.

5. Release the element to place it in the selected position.

Once the Social element is placed, you will see a default set of social media icons that you can configure in the settings panel.

Configuring Social Networks in GoHighLevel

Each Social element contains configuration options for the networks you want to display. These are managed individually for each email, so you can tailor icons to fit your campaign.

Supported Social Icons in GoHighLevel

The Social element can display icons for commonly used platforms. Based on the source configuration, you can toggle:

• Facebook
• Twitter (X)
• LinkedIn
• Instagram
• YouTube
• Pinterest
• And other presets depending on your account setup

Each icon has a visibility toggle and a field for its URL.

Show or Hide Social Icons in GoHighLevel

To control which icons appear:

1. Select the Social element in the email canvas.

2. In the right-side settings panel, locate the list of social networks.

3. Use the toggle or checkbox next to each network to enable or disable it.

4. Only enabled icons will appear in the final email.

This allows you to remove networks your brand does not use and keep your design clean.

Set Social Profile URLs in GoHighLevel

For each visible icon, you must add the correct profile link:

1. In the settings for the Social element, find the URL field for the corresponding social network.

2. Paste the full URL to your official page, such as https://facebook.com/yourpage or https://www.linkedin.com/company/yourcompany.

3. Repeat the process for each icon you want to display.

4. Save your changes and use the preview function to confirm links are set correctly.

If a URL field is left blank, that icon may not function as expected, so always verify each link.

Design Settings for the GoHighLevel Social Element

Beyond simple linking, the Social element in GoHighLevel includes styling options that let you align the icons with your brand and layout.

Layout & Alignment Controls in GoHighLevel

The Social element settings typically allow you to adjust layout-related properties:

• Alignment: Align icons to the left, center, or right within the column.
• Spacing: Adjust padding or margin around icons to create breathing room.
• Icon Size: Choose between several sizes (small, medium, large) depending on design needs.

To modify these options, click the Social element, then adjust the layout controls in the style or design tab of the settings panel.

Icon Style Options in GoHighLevel

You can also control how each icon looks visually:

• Shape: Often options such as square, rounded, or circle.
• Background Style: Use filled backgrounds or minimal icons depending on your aesthetic.
• Color Scheme: Choose default brand colors or platform-specific colors where available.

Keep consistency with other elements in your GoHighLevel templates to maintain a cohesive brand identity.

Best Practices for Social Icons in GoHighLevel Emails

To get the most from the Social element while using GoHighLevel for email marketing, apply these best practices:

• Prioritize active channels: Only show social networks where you post regularly.
• Place icons in predictable locations: Commonly in the footer or header for easy access.
• Test every link: Use preview and send test emails to ensure each icon opens the correct profile.
• Maintain visual consistency: Use similar sizes and shapes across all icons.

Thoughtful configuration of the Social element helps increase your overall social engagement from email campaigns built in the platform.

Where to Find the Official GoHighLevel Documentation

If you want to see the original reference for the Social element settings used in the GoHighLevel email builder, you can review the official help article here: GoHighLevel Social Element in Email Builder.

This external guide, combined with expert implementation strategies and consulting resources from agencies like Consultevo, will help you integrate social icons into a complete marketing system.

Final Checklist for Using the Social Element in GoHighLevel

Before sending any campaign, use this quick checklist:

• The Social element has been added to the correct section in your template.
• Only relevant social networks are enabled and visible.
• Each icon has a valid, tested URL to the correct social profile.
• Alignment, spacing, and icon style match your overall email design.
• You have previewed and test-sent the email to confirm behavior in the inbox.

Once these steps are complete, your GoHighLevel email templates will include clear, clickable social icons that guide subscribers to your most important channels and support better multi-platform engagement.

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