GoHighLevel Email Logo Guide

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GoHighLevel Email Logo Element How-To Guide

If you manage client campaigns in ClickUp and build automations inside GoHighLevel, keeping email branding consistent is critical. This step-by-step guide explains how to use the logo element in the GoHighLevel email builder so your headers look professional in every message.

The instructions below are based on the official logo element documentation and walk you through adding, editing, linking, and styling a logo inside the email editor.

Understanding the Logo Element in GoHighLevel

The logo element in GoHighLevel is a dedicated block that lets you place a brand graphic at the top of your email. It behaves like other elements in the email builder but is optimized for logos, including recommended image size and mobile responsiveness.

Using the logo element instead of a general image block gives you more predictable spacing and alignment across different email clients.

How to Add a Logo in the GoHighLevel Email Builder

Follow these steps to insert a logo into your email template or campaign:

  1. Open the email builder
    Log in to your GoHighLevel account, then open the email where you want to place the logo. This can be a campaign, a workflow email, or a template.

  2. Access the elements panel
    On the left-hand side of the email editor, locate the list of available elements such as Text, Button, Image, and Logo.

  3. Drag the logo element
    Click and drag the Logo element from the panel into the desired section of your email layout. Most users place the logo in the header or at the top of the first section.

  4. Upload or select your logo image
    Once the logo element is on the canvas, click it to open the settings panel. Use the image selector to upload a new logo file or choose an existing one from your media library.

After these steps, the logo will appear in your email, and you can begin adjusting its properties and styles within GoHighLevel.

Recommended Logo Size and Format in GoHighLevel

For best results, follow these sizing guidelines in the GoHighLevel email builder:

  • Image width: Use a width that fits within your email’s container (often 200–300px). Oversized logos may shrink or distort in some email clients.
  • File format: PNG is preferred for logos with transparency; JPG works well for solid backgrounds.
  • Aspect ratio: Keep a consistent aspect ratio for all versions of the logo used across your GoHighLevel projects.

Always preview your email on both desktop and mobile to confirm the logo appears sharp and aligned correctly.

Editing Logo Content in GoHighLevel

Once the logo element is placed, you can customize several content-level settings from the email builder’s side panel.

Changing the Logo Image in GoHighLevel

To replace or edit the logo image:

  1. Select the logo element on the email canvas.

  2. In the right-side settings, click the image preview or edit icon.

  3. Upload a new logo file from your device or choose a different asset from the media library.

  4. Save or apply the change to update the email preview instantly.

This lets you manage different brand versions or client logos inside a single GoHighLevel account without rebuilding the entire email layout.

Adding a Link to the Logo in GoHighLevel

Most brands link their logo to their website homepage or a key landing page. To add a link:

  1. Click the logo element to open its settings.

  2. Locate the Link or URL field in the content tab.

  3. Enter the full URL (for example, https://yourdomain.com).

  4. Optionally set the link to open in a new tab, if the setting is available.

  5. Save the changes and send a test email to verify the link works.

Linking the logo in GoHighLevel improves navigation and can help direct subscribers to your most important pages.

Styling the Logo Element in GoHighLevel

Beyond the image itself, you can style the logo element so it matches your email design. The style options are accessible from the same settings panel.

Adjusting Logo Alignment in GoHighLevel

To control how your logo is aligned within its column:

  • Left align: Best for simple layouts and formal newsletters.
  • Center align: Common for promotional campaigns and minimal templates.
  • Right align: Useful when combined with navigation links or secondary header elements.

Use the alignment controls in the style tab to set your preferred position, and always review on both desktop and mobile views.

Resizing the Logo in GoHighLevel

If the logo appears too large or too small, you can adjust its dimensions:

  1. Select the logo element.

  2. Look for width or size controls in the style settings.

  3. Enter a pixel value or drag any available slider to resize the logo.

  4. Preview how the new size looks in the email layout before saving.

Maintain enough padding around the logo so it does not appear cramped near other elements in your GoHighLevel email design.

Mobile Responsiveness for Logos in GoHighLevel

Most subscribers open emails on mobile devices, so your logo must be readable on small screens. Inside the GoHighLevel email builder:

  • Switch to the mobile preview mode.

  • Confirm the logo scales down without becoming blurry.

  • Adjust the width or alignment if the logo pushes other elements off-screen.

If available, use separate desktop and mobile settings to fine-tune size and spacing for each view.

Best Practices for Logo Use in GoHighLevel Emails

To keep your branding consistent and professional across GoHighLevel campaigns, follow these best practices:

  • Use a single primary logo for all standard emails to build recognition.
  • Maintain consistent size so headers look uniform across different sequences.
  • Keep file sizes small to avoid slow-loading emails.
  • Test across email clients (Gmail, Outlook, Apple Mail) to ensure logos render correctly.
  • Include alt text describing the logo, if available, to improve accessibility.

Where to Find the Official GoHighLevel Logo Documentation

The logo element behavior and options may evolve as the platform is updated. Always review the official documentation for the latest details:

This ensures you are using current features and recommended settings for your email branding.

Next Steps and Additional GoHighLevel Resources

Once your logo is configured, you can continue building the rest of the email layout with text, buttons, and images inside GoHighLevel. For broader CRM strategy, automation planning, and white-label optimization, you can also explore specialist resources.

For implementation help, optimization services, and more detailed tutorials around GoHighLevel and related tools, visit Consultevo for expert support.

By following the steps in this guide, you can confidently add, edit, link, and style the logo element in the GoHighLevel email builder, ensuring every campaign reflects consistent, on-brand visuals for your clients and subscribers.

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