GoHighLevel Email Button Guide

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How to Use the Button Element in GoHighLevel Emails

When building marketing campaigns, many teams move between ClickUp for planning and GoHighLevel for execution. In this guide, you will learn exactly how to add, edit, and customize button elements in the GoHighLevel email builder so you can create clear calls-to-action that drive more clicks from your subscribers.

The button element is one of the most important parts of any email template. It lets you direct readers to a page, form, calendar, or any URL with a single, visually clear action. The steps below are based directly on the official GoHighLevel help documentation and walk you through every available button setting.

Adding a Button Element in GoHighLevel Emails

Before you can customize a button in GoHighLevel, you need to place the element inside your email template.

  1. Open the email builder inside your GoHighLevel account.

  2. From the left-side elements panel, locate the Button element.

  3. Drag and drop the button into the email section or row where you want it to appear.

  4. Click on the button element to open the settings panel on the left side of the builder.

Once the button element is placed, you can start customizing its link, size, colors, and advanced settings to fit your email design.

GoHighLevel Button Content and Link Settings

The content area controls what your button says and where it sends your reader. These settings directly impact your click-through rate and overall user experience.

GoHighLevel Button Action URL

The Action URL field defines the destination when someone clicks your button.

  • Enter the full URL, including http:// or https://.

  • You can link to a landing page, calendar booking page, form, or any public web address.

  • Make sure the URL is correct and tested before sending the email to your list.

GoHighLevel Button Text Content

The text on your button should be short and action-oriented.

  • Update the Button Text field with a clear call to action, such as Book Now, Learn More, or Get Offer.

  • Keep the text concise so it fits neatly inside your chosen button width and style.

GoHighLevel Button General Settings

The general settings control the alignment, size, and spacing of the button within your GoHighLevel email layout.

Alignment Options

You can choose how the button is positioned inside its column or container.

  • Left – Aligns the button to the left side.

  • Center – Centers the button horizontally (most common for main calls-to-action).

  • Right – Aligns the button to the right side.

Button Block Display

The Block toggle determines if the button should stretch across the full width of its container.

  • Enabled – The button behaves like a block element and can appear full width depending on the container.

  • Disabled – The button stays at its set width and does not expand across the entire row.

Padding Controls

Padding controls the space inside the button between the text and the edges.

  • Use padding to make the button taller or wider without changing the font size.

  • You can usually adjust padding for top, bottom, left, and right independently.

Button Width

The width setting lets you define how wide your button appears.

  • Specify a pixel or percentage value depending on the builder options.

  • Use a wider button for primary calls-to-action and a smaller width for secondary actions.

Styling a GoHighLevel Button

Styling options allow you to match your button to your brand and improve email readability.

Background Color

The background color is the main fill color of the button.

  • Choose a high-contrast color so the text is easy to read.

  • Use brand colors to keep your GoHighLevel emails visually consistent with your website.

Radius (Rounded Corners)

The Radius setting controls how rounded the button corners appear.

  • Low radius – Produces a more rectangular button with sharp corners.

  • Higher radius – Creates a pill-shaped or rounded button style.

Border Settings

The border settings let you add an outline around your button.

  • Border Width – Controls the thickness of the border.

  • Border Style – Options typically include solid, dashed, or dotted.

  • Border Color – Set this to match or complement your background color.

Typography Options

Typography settings define how the button text looks.

  • Font Family – Choose a font that matches the rest of your email content.

  • Font Size – Make the text large enough to read easily on desktop and mobile devices.

  • Font Weight – Adjust to regular, semi-bold, or bold to emphasize the action.

  • Font Color – Ensure good contrast with the background color for accessibility.

Advanced GoHighLevel Button Settings

Advanced settings let you fine-tune margins and add custom code for more control over your GoHighLevel email design.

Margins (Outer Spacing)

Margins control the space outside the button, separating it from other elements.

  • Increase top margin to create space above the button.

  • Adjust bottom margin to separate the button from content below.

  • Use left and right margins to tweak positioning inside wider columns.

Custom CSS Class

The CSS class field allows you to apply a custom class name to the button.

  • Add a class if you or your developer plan to include custom CSS rules.

  • Use descriptive class names, such as primary-cta-button, to keep your GoHighLevel email code organized.

Identifier (Element ID)

The Identifier field (often treated as an ID) can be used to target the button individually.

  • Use unique identifiers if you need to track or style a specific button.

  • This can help when applying custom scripts or advanced analytics.

Device Visibility for GoHighLevel Buttons

You can control where your button appears by adjusting visibility settings for different device types.

  • Desktop – Show or hide the button on desktop layouts.

  • Tablet – Choose whether the button appears on medium-size screens.

  • Mobile – Hide or display the button on phones to optimize mobile user experience.

These options help you create device-specific layouts in GoHighLevel, such as using a larger, more prominent button on mobile while keeping a smaller version for desktop users.

GoHighLevel Email Button Best Practices

While the platform provides flexible settings, how you use the button in your marketing strategy matters just as much.

  • Use only one primary call-to-action button per email whenever possible.

  • Ensure strong contrast between the button and the email background.

  • Test different button texts, colors, and alignments to improve conversions.

  • Always send test emails to confirm that your GoHighLevel buttons work correctly on both desktop and mobile.

Additional Resources

To see the original reference used for this how-to article, you can view the official GoHighLevel help documentation here: Button element in email builder.

If you want help optimizing your funnels, email templates, or broader marketing automation systems built on GoHighLevel, you can explore expert services and resources at Consultevo.

By following the steps and settings described above, you can quickly configure effective, branded buttons in your GoHighLevel email campaigns and ensure subscribers always know exactly where to click next.

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