How to Use the Image Element in the GoHighLevel Email Builder
If you work with email marketing in tools like ClickUp for planning and GoHighLevel for execution, mastering the image element is essential. This guide shows you step by step how to add, edit, and optimize images in the GoHighLevel email builder so your campaigns look clean, professional, and responsive across devices.
The instructions below are based directly on the official GoHighLevel documentation for the email builder image element and translated into a practical, easy to follow how‑to tutorial.
Accessing the Email Builder in GoHighLevel
Before you can insert an image, you need to open the email builder inside GoHighLevel and either create or edit an email template or campaign.
- Log in to your GoHighLevel account.
- Open the Marketing or Email section, depending on your account layout.
- Create a new email or open an existing email template.
- Launch the drag‑and‑drop email builder interface.
Once you see the familiar blocks and elements panel on the side, you are ready to add an image block.
Adding an Image Element in GoHighLevel
The image element is a dedicated content block designed for inserting and configuring images inside your email layout.
- In the email builder sidebar, locate the Image element.
- Drag and drop the Image element into your email where you want the picture to appear.
- Click the new image block to open its settings panel on the right side of the builder.
At this stage the image area acts as a placeholder until you upload, browse, or link to an actual image file.
Uploading and Selecting Images in GoHighLevel
Within the image element settings you have multiple options to choose which image to display.
Options for Adding an Image in GoHighLevel
- Upload from computer: Click the image placeholder or upload button and select a file from your device.
- Choose from media library: If supported in your account, pick an existing image that is already stored in the system.
- Use an image URL: Paste a direct image URL so the email loads the image from an external source.
After you select the file or URL, the preview updates inside the email builder so you can see how the image will look inside your layout.
Configuring Basic Image Settings in GoHighLevel
Once your image is visible, the settings panel lets you control size, alignment, spacing, and other important layout options.
Image Width and Height
Width and height determine how large the image appears in the email.
- Width: Controls the horizontal size of the image. In most layouts, this is the main setting to adjust.
- Height: Often left to auto so the image keeps its aspect ratio. Only adjust if you specifically need a set height.
When possible, keep the image width appropriate to the column size of your email so that it does not overflow or appear blurry.
Image Alignment
Alignment controls where the image sits within its container.
- Left: Aligns the image to the left edge of the content area.
- Center: Centers the image horizontally.
- Right: Aligns the image to the right side.
Center alignment is common for hero images or banners, while left alignment works well next to text blocks.
Padding and Spacing
Padding creates space around the image inside the same block, helping you control visual breathing room and avoid crowded layouts.
- Add top padding to separate the image from the element above.
- Add bottom padding to create distance from the content below.
- Use left and right padding if the image looks too close to the edges.
Use small, consistent values so the email maintains a clean, structured design across multiple sections.
Enhancing Image Behavior in GoHighLevel Emails
Beyond size and position, the image element offers more options that influence how subscribers interact with your email.
Adding Image Links
You can make any image clickable and send subscribers to a landing page, booking page, or offer.
- Select the image element.
- Locate the Link or URL field in the settings panel.
- Enter the full link (for example,
https://yourdomain.com/offer). - Optionally specify whether the link opens in a new tab, if the option is available.
Linked images often achieve strong click‑through rates, especially when used as call‑to‑action banners.
Alt Text and Accessibility
Alt text is a short description of the image shown when images are disabled or read aloud by screen readers.
- Open the image element settings.
- Find the Alt text or Image description field.
- Enter a concise, descriptive sentence about the image content.
Good alt text improves accessibility and can support email deliverability and user experience.
Optimizing Images for Better GoHighLevel Email Performance
Properly optimized images help your GoHighLevel campaigns load faster and look more professional on both desktop and mobile.
Best Practices for File Size and Format
- Compress images before uploading so they load quickly even on slower connections.
- Use JPG for photos and complex images to keep file sizes smaller.
- Use PNG for graphics with transparency or sharp edges, such as logos and icons.
- Avoid very large dimensions; scale images to roughly the size they will appear in the email.
Fast loading images reduce abandonment and help maintain a smooth reading experience inside your emails.
Mobile Responsiveness
Many recipients will open your GoHighLevel emails on mobile devices, so the image element should be tested on small screens.
- Use the email builder preview to switch between desktop and mobile views.
- Ensure images do not require horizontal scrolling.
- Check that padding and margins still look balanced on narrow screens.
If needed, adjust width and padding settings so key visuals remain easy to see without zooming or scrolling sideways.
Troubleshooting Common GoHighLevel Image Issues
If your image does not appear as expected, review these common issues in the image element configuration.
- Image not loading: Confirm the file uploaded successfully or that the external image URL is valid and publicly accessible.
- Image looks blurry: Check the original image resolution and avoid stretching smaller images to very large widths.
- Image misaligned: Recheck alignment and padding settings in the image element panel.
- Image cut off on mobile: Reduce width or adjust padding and test again in mobile preview.
Making incremental adjustments and re‑testing in preview mode is usually the fastest way to fix visual issues.
When to Use the Image Element in GoHighLevel
The image element is versatile and can be used in many parts of your email layouts.
- Hero banners at the top of a newsletter or promotion.
- Product photos in e‑commerce campaigns.
- Event flyers and webinar graphics.
- Logos and trust badges in headers or footers.
- Visual dividers between content sections.
Each use case relies on the same core image element controls, so once you learn the basics you can easily adapt them to different campaign designs.
Additional GoHighLevel Resources
To explore more technical details beyond this how‑to, you can review the original support documentation for the email builder image element on the official help portal: GoHighLevel Image Element in Email Builder.
If you are building a broader marketing system around GoHighLevel, including funnels, automation, and SEO‑driven content, you can also find strategy resources at Consultevo.
Summary: Mastering the GoHighLevel Email Image Element
By dragging the image element into your layout, uploading or linking to a file, and adjusting width, alignment, padding, links, and alt text, you gain full control over how visuals appear in your GoHighLevel email campaigns. Follow the steps in this guide whenever you need to add or refine images so your messages remain attractive, accessible, and optimized for both desktop and mobile subscribers.
Need Help With ClickUp?
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