GoHighLevel Email Text Guide

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GoHighLevel Email Builder Text Element Guide

The text element in the GoHighLevel email builder lets you design and format email content with precision, similar to how you would edit documents in ClickUp or other editors. This guide explains every option available in the text toolbar so you can confidently build, style, and customize emails in GoHighLevel.

Use this step-by-step walkthrough to understand each control in the text editor, from headings and fonts to links, lists, and personalization fields.

Accessing the GoHighLevel Email Text Element

Before you can format text, you need to add a text element to your email layout.

  1. Open your Marketing > Emails section in your GoHighLevel account.
  2. Create a new email or edit an existing one in the email builder.
  3. In the left panel, drag the Text element into your email canvas.
  4. Click inside the text block to activate the text toolbar and start editing.

Once the text editor is active, the full toolbar will appear at the top of the text box, allowing you to modify style, alignment, links, and more.

Overview of GoHighLevel Text Toolbar Controls

The text toolbar in GoHighLevel is organized left to right. Each icon corresponds to a specific formatting or content function. Below is a breakdown of every key control you will see when editing text inside an email.

  • Heading type
  • Font family
  • Font size
  • Bold / Italic / Underline
  • Text and background color
  • Alignment
  • Lists and indentation
  • Insert Link
  • Insert Merge Field
  • HTML Editor
  • Undo / Redo
  • Clear formatting

Formatting Basics in GoHighLevel Text Blocks

Heading Types in GoHighLevel Emails

The heading selector lets you choose text hierarchy for visual clarity and structure.

Options typically include:

  • Paragraph – Default body text.
  • H1 – Largest heading, ideal for main titles.
  • H2 – Section titles.
  • H3 – Subsection headings.

To change heading type:

  1. Select the text you want to format.
  2. Click the heading dropdown in the toolbar.
  3. Choose Paragraph, H1, H2, or H3.

Choosing Font Family in GoHighLevel

The font family menu controls the typeface of your text.

  1. Highlight your text or place the cursor where you will type.
  2. Open the Font Family dropdown.
  3. Select the desired font from the available list.

Changes apply immediately to the selected text, giving you consistent branding throughout your GoHighLevel email.

Adjusting Font Size

The font size selector defines how large or small your text appears.

  1. Select the text.
  2. Click the Font Size dropdown.
  3. Choose a size that matches your design and readability goals.

Use larger sizes for headings or calls to action and smaller sizes for fine print.

Styling Text in GoHighLevel Emails

Bold, Italic, and Underline

Use these options to emphasize important words or phrases.

  • B (Bold) – Makes text thicker and more prominent.
  • I (Italic) – Slants text to indicate emphasis or quotes.
  • U (Underline) – Adds a line beneath the text.

To apply or remove styling:

  1. Highlight the text.
  2. Click the corresponding B, I, or U icon.

Text Color and Background Color

You can change both the font color and the highlight (background) color.

  1. Select the text you want to style.
  2. Click the Text Color icon to change font color.
  3. Click the Background Color or highlight icon to set a background color.
  4. Choose from the color palette or enter a specific color value if available.

This helps draw attention to offers, disclaimers, or key information within your GoHighLevel email content.

Aligning and Structuring Content in GoHighLevel

Text Alignment Options

The alignment buttons position your text horizontally within the text block.

  • Align Left – Standard alignment for most content.
  • Center – Good for headings or short statements.
  • Align Right – Occasionally used for signatures or specific layouts.
  • Justify – Spreads text evenly across the line (if available).

To change alignment, click anywhere in a paragraph and select the desired alignment icon; the entire paragraph will update.

Lists and Indentation

Lists help organize information so your emails are easy to scan.

  • Bulleted list – For unordered items.
  • Numbered list – For sequential steps or rankings.
  • Increase indent – Moves text further to the right.
  • Decrease indent – Moves text back to the left.

To create a list:

  1. Place the cursor where you want the list to start.
  2. Click the bullet or numbered list icon.
  3. Type your item and press Enter for a new line.

Use indent controls to create nested lists or adjust content positioning inside your GoHighLevel email.

Adding Links and Personalization in GoHighLevel

Insert Link in Text

You can turn any text into a clickable hyperlink that directs subscribers to a web page, booking form, or resource.

  1. Highlight the text you want to make clickable.
  2. Click the Insert Link (chain) icon.
  3. Enter the full URL (for example: https://consultevo.com).
  4. Confirm or save to apply the link.

Linked text typically appears underlined or in a different color, depending on your email styling.

Insert Merge Fields for Personalization

Merge fields allow you to dynamically insert contact data into your GoHighLevel emails, such as first name, email, or custom fields.

  1. Place the cursor where you want the merge value to appear.
  2. Click the Merge Field icon in the toolbar.
  3. Select the relevant field (for example: Contact First Name).
  4. The merge tag will appear inside the text block and will be replaced with each recipient’s data when the email is sent.

This is essential for personalized campaigns and automated workflows.

Advanced Editing Options in GoHighLevel Text Element

Using the HTML Editor

For advanced users, the HTML editor lets you modify the underlying code of your text block.

  1. Click inside the text element.
  2. Select the HTML or <> icon in the toolbar.
  3. Edit the HTML as needed to customize styles, spacing, or additional elements.
  4. Switch back to the visual editor to see your changes.

Use this feature carefully to keep your emails compatible across different email clients.

Undo, Redo, and Clear Formatting

The editor includes basic history and cleanup tools.

  • Undo – Reverts the last change.
  • Redo – Reapplies a reverted change.
  • Clear Formatting – Removes styles from the selected text and restores it to default paragraph formatting.

If your text looks inconsistent, use Clear Formatting and then reapply the desired styles with the toolbar.

Best Practices for Text Design in GoHighLevel Emails

  • Use heading levels to create a clear hierarchy.
  • Limit the number of fonts to maintain brand consistency.
  • Keep paragraphs short for mobile readability.
  • Use bullet and numbered lists to emphasize key points.
  • Apply bold and color sparingly to avoid visual clutter.
  • Always test links and merge fields before sending a campaign.

More Resources for GoHighLevel Users

For additional help on the email builder text element, review the official documentation here: GoHighLevel text element help article.

If you need strategic support implementing email marketing, automation, and CRM workflows alongside GoHighLevel, you can explore consulting resources at Consultevo.

By understanding and using every option in the text element, you can build clear, branded, and highly readable email campaigns inside GoHighLevel that engage your audience and support your broader marketing strategy.

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If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

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