GoHighLevel Email Video Guide

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How to Use the Video Element in GoHighLevel Email Builder

ClickUp users who are moving to GoHighLevel for marketing automation often ask how to add videos into their emails the right way. This step-by-step guide explains how to use the Video element in the GoHighLevel email builder so you can safely share YouTube or Vimeo content, style your thumbnails, and optimize your email design without hurting deliverability.

Understanding Video in GoHighLevel Emails

Email providers do not fully support embedded video playback inside the inbox. Instead, the GoHighLevel email builder uses an image thumbnail with a play button overlay that links out to a hosted video page. This method keeps your emails lightweight, improves deliverability, and still encourages subscribers to click and watch.

In GoHighLevel, the Video element is available directly inside the drag-and-drop email builder and can be customized in several ways, including the thumbnail source, alignment, and open behavior.

Where to Find the Video Element in GoHighLevel

Before you can configure any settings, you need to know where the Video element lives in the email builder interface.

  1. Open your GoHighLevel account.
  2. Navigate to Marketing > Emails or open any campaign email template.
  3. Launch the drag-and-drop email builder.
  4. In the elements panel, locate the Video element.
  5. Drag and drop the Video element into your desired section or column in the layout.

Once the Video element is placed on the canvas, you can start configuring the thumbnail, play button, and behavior.

Configuring the Video Element in GoHighLevel

When you select the Video block in the GoHighLevel editor, its settings panel appears on the right side of the builder. These settings let you control how your video thumbnail looks and how it behaves when subscribers click it.

GoHighLevel Video Element: General Settings

The main tab for controlling your video is the General settings tab. Here is what you can customize:

  • Content Type – Choose how the video plays when someone clicks the thumbnail.
  • Video Source – Pick where the actual video file is hosted.
  • Video ID – Enter the specific ID for the video from the hosting platform.

GoHighLevel Email Video Content Types

There are two content types available in the GoHighLevel Video element:

  • Video
    • Opens a full or half-screen pop-up with the video.
    • This pop-up is powered by Wistia, a dedicated video hosting solution.
    • Ideal when you want a clean viewing experience without leaving the landing page.
  • Video Page
    • Opens a new dedicated video page with a responsive layout.
    • The page uses a 16:9 aspect ratio and a modern, optimized design.
    • Gives more room for description, comments, or additional content if hosted on Wistia.

Select the content type that best matches your campaign goals and how you want subscribers to experience your video once they click from the email.

Supported Video Sources in GoHighLevel

The GoHighLevel Video element currently supports two primary video sources:

  • YouTube
    • Enter the YouTube Video ID found in the URL after v=.
    • The system automatically generates a thumbnail and link based on that ID.
  • Vimeo
    • Enter the unique Vimeo ID from your video URL.
    • The builder creates a clickable thumbnail for your email layout.

This means you can host your video on YouTube or Vimeo and still present it professionally inside a GoHighLevel email using a linked thumbnail.

Customizing the Video Thumbnail in GoHighLevel

The Video element in GoHighLevel lets you control how the thumbnail appears so it matches your overall email design and branding.

Thumbnail Options Overview

Despite multiple tactics for including video in emails, GoHighLevel standardizes the experience with an image thumbnail plus play button. Key customization points include:

  • Thumbnail image generation.
  • Play icon style.
  • Overlay behavior.

These settings can be adjusted from the Video element properties panel whenever the block is selected.

Setting the Thumbnail and Play Button

Typical adjustments you can make from the GoHighLevel Video element settings include:

  • Automatic Thumbnail
    • Pulls a default image from YouTube or Vimeo when a valid Video ID is entered.
    • Ensures that even if you do nothing else, a clickable video preview is visible.
  • Play Button Overlay
    • Shows a familiar play icon on top of the thumbnail.
    • Helps subscribers immediately recognize the block as a video.

These features are designed to make the call to action clear and intuitive while still keeping the email compatible with major inbox providers.

Styling and Layout for GoHighLevel Video Blocks

Beyond basic configuration, visual layout settings help your video integrate smoothly into the rest of your GoHighLevel email design.

Alignment and Spacing

In most templates, you can adjust:

  • Alignment – Left, center, or right alignment within the column.
  • Padding and margin – Space above, below, or around the video block.
  • Column width – For multi-column templates, you can decide how much space the video takes up versus text or buttons.

Keeping the thumbnail large enough to be noticeable while leaving room for supporting copy is a best practice in email design.

Combining Video with Other Elements in GoHighLevel

You can increase engagement by pairing the Video block with other GoHighLevel email elements, such as:

  • Headline text that introduces the topic of the video.
  • Buttons as a secondary call to action under the thumbnail.
  • Text blocks describing key takeaways from the video.

This layout works well for educational content, webinars, product demos, or client testimonials.

Best Practices for Using Video in GoHighLevel Emails

To get maximum value from your videos inside GoHighLevel email campaigns, consider the following best practices:

  • Use clear thumbnail imagery that reflects the video topic.
  • Place the Video element above the fold on desktop and mobile when the video is your primary call to action.
  • Add text context around the video so subscribers understand the benefit of clicking.
  • Test different subject lines referencing the video to see what improves open and click rates.
  • Avoid attaching large files directly in emails; rely on the Video element thumbnail plus external hosting instead.

Following these tips will help you leverage video without triggering spam filters or bloating your email size.

Additional GoHighLevel Resources

For a deeper technical reference on the Video element in GoHighLevel, review the official documentation directly from the platform:

If you need strategic implementation, funnel design, or advanced automation help around GoHighLevel and email marketing, you can also explore expert services at Consultevo.

By understanding how the Video element works, configuring the right content type and source, and applying strong email design practices, you can confidently use video inside your GoHighLevel campaigns to improve click-through rates and overall engagement.

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