How to Connect Instagram in GoHighLevel
If you use ClickUp or other tools to manage your workflows, you can streamline social media by connecting Instagram directly inside GoHighLevel. This guide walks you step by step through the different Instagram connection methods, explains their requirements, and helps you choose the right option for your account.
There are currently two ways to connect Instagram in GoHighLevel, both relying on Facebook infrastructure:
- Facebook-linked Instagram (recommended in most cases)
- Direct Instagram integration via Facebook login
Both options let you schedule content and manage posts, but each has specific technical requirements that you must meet before the connection will work.
Understanding GoHighLevel Instagram Connection Methods
Before you start, it is important to understand how Instagram, Facebook, and GoHighLevel work together. Because Instagram is owned by Meta, all business integrations for scheduling and publishing posts go through the Facebook API.
That means:
- You must have a Facebook account.
- Your Instagram account must be a Professional (Business or Creator) account.
- Your Instagram must be linked to a Facebook Page that you manage, or you must be able to sign in with Facebook to authorize the connection.
The exact steps will differ depending on whether your Instagram is already connected to a Facebook Page and whether you want to use the Facebook-linked method or the direct integration inside GoHighLevel.
Prerequisites for Instagram Connection in GoHighLevel
Make sure the following requirements are met before you try to connect Instagram in GoHighLevel:
- Instagram Professional Account
- Your Instagram must be a Business or Creator account.
- If you have a personal profile, convert it to Professional in Instagram settings.
- Facebook Account
- You must have a Facebook profile you can log in to.
- Facebook Page Management
- Your Facebook profile must have admin or full access to the Facebook Page that is or will be linked to your Instagram.
- Correct Permissions Granted to GoHighLevel
- When you authorize with Facebook, you must grant all requested permissions so GoHighLevel can publish and manage content.
Method 1: Connect Facebook-Linked Instagram to GoHighLevel
This method is used when your Instagram account is already linked to a Facebook Page. The connection happens through the Facebook Page, and GoHighLevel detects the associated Instagram profile.
Step 1: Confirm Instagram Is Linked to a Facebook Page
On your Instagram mobile app:
- Go to Settings > Account > Sharing to other apps or Accounts Center.
- Confirm that a Facebook Page is connected, not just your personal Facebook profile.
- If no Page is linked, choose the correct Facebook Page and complete the linking process.
On Facebook:
- Open your Facebook Page settings.
- Look for the Instagram or Linked accounts section.
- Confirm that the same Instagram Professional account is connected.
Step 2: Connect the Facebook Page Inside GoHighLevel
Once your Instagram is correctly linked to a Facebook Page, you can connect it to GoHighLevel through the Facebook integration.
- Log in to your GoHighLevel account.
- Go to the sub-account where you want to manage social media.
- Navigate to Settings > Integrations or Social Planner (depending on your interface).
- Click Connect or Sign in with Facebook.
- Log in to Facebook when prompted, using the profile that manages your Page.
- When Facebook asks for permissions, accept all requested scopes so GoHighLevel can access your Pages and linked Instagram accounts.
- Select the Facebook Page that has the Instagram account attached.
After you save, GoHighLevel will detect and display the Instagram profile linked to that Page. You can now schedule and publish Instagram posts through the platform.
Why Use the Facebook-Linked Method in GoHighLevel?
The Facebook-linked process is the standard and most stable approach for Instagram publishing inside GoHighLevel. Because it runs through the Facebook Page connection, you benefit from:
- Better stability and fewer disconnections.
- Centralized management of Facebook and Instagram from the same integration.
- Support for more features as Meta updates the API.
The original support documentation for this method is available on the official HighLevel help center here: Facebook-linked vs direct Instagram integration.
Method 2: Direct Instagram Integration in GoHighLevel
In some cases you may see an option to connect Instagram directly within GoHighLevel, even though the authorization still technically uses Facebook login. This method is listed as a direct Instagram connection.
How the Direct Instagram Integration Works in GoHighLevel
When you choose the direct option for Instagram in GoHighLevel:
- You still authenticate through Facebook using your Facebook credentials.
- Instagram Professional accounts tied to that Facebook login are shown as connectable profiles.
- You select the Instagram account and grant permissions.
The practical result in GoHighLevel is similar to the Facebook-linked method, but the flow is framed as a direct Instagram connection rather than selecting a Facebook Page first.
Steps for Direct Instagram Connection
- Open the relevant sub-account inside your GoHighLevel dashboard.
- Go to Settings > Integrations or Social Planner.
- Click on the option to connect Instagram directly.
- You will be redirected to log in with Facebook.
- Enter the Facebook credentials for the profile that controls your Instagram Professional account.
- Grant all requested permissions to GoHighLevel.
- Select the Instagram profile you want to connect.
- Confirm and save the integration settings.
Once completed, your Instagram profile will appear as a connected channel in GoHighLevel, and you can start scheduling posts.
Choosing Between Facebook-Linked and Direct Instagram in GoHighLevel
Both connection methods rely on Facebook authorization, but there are some key differences in how you interact with them in GoHighLevel.
When to Use Facebook-Linked Instagram
The Facebook-linked method is usually the best choice if:
- Your Instagram is already connected to a Facebook Page.
- You manage multiple Facebook Pages and associated Instagram accounts.
- You want a single integration point for both networks in GoHighLevel.
When to Use Direct Instagram Integration
The direct option is useful if:
- You prefer selecting the Instagram profile directly instead of choosing a Page first.
- You are troubleshooting an existing Facebook Page connection and want to reauthorize your Instagram account.
- Your workflow centers around Instagram and you rarely post to Facebook.
Troubleshooting Instagram Connection Issues in GoHighLevel
If the Instagram profile does not appear or GoHighLevel cannot publish posts, review the following points:
- Verify Professional Account: Confirm that the Instagram profile is set to Business or Creator, not personal.
- Check Facebook Page Link: For Facebook-linked method, ensure the Instagram is connected to the correct Page.
- Confirm Admin Access: Your Facebook profile must have admin or full control of the Page.
- Reauthorize Permissions: If you previously denied some permissions, remove GoHighLevel from Facebook Business Integrations and reconnect, allowing all scopes.
- Try a Different Browser: Sometimes cached sessions interfere with Facebook login during the connection process.
Next Steps to Optimize Social Posting in GoHighLevel
Once your Instagram is connected, you can plan and automate content directly from your GoHighLevel account. To build a broader marketing system around it, consider pairing your CRM automations with expert funnel strategy and SEO support from agencies such as Consultevo.
By following the steps in this guide and matching them with the official HighLevel documentation, you can keep your Instagram and Facebook integrations stable and unlock consistent publishing inside GoHighLevel.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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