How to Use GoHighLevel Conversation AI

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How to Use GoHighLevel Conversation AI Knowledge Sources

If you are used to organizing SOPs in ClickUp and want to bring the same clarity to your automation, this guide shows you how to configure Conversation AI inside GoHighLevel so it answers from the right content, with the right quality controls. You will learn how to add and manage knowledge sources, adjust answer quality, and monitor AI performance for your workflows.

The steps below are based on the official GoHighLevel documentation and walk you through the entire setup process in a structured, easy-to-follow format.

Understanding GoHighLevel Conversation AI

Conversation AI in GoHighLevel allows you to power chats, SMS, and other channels with AI responses that are grounded in your own documents, pages, and FAQs. Instead of generic answers, the assistant can reference your content, policies, and offers.

To control how the assistant behaves, you can:

  • Attach different knowledge sources to specific assistants.
  • Decide when the AI should answer and when it should stay silent.
  • Monitor which sources were used for each response.

Everything is managed from the Conversation AI interface in GoHighLevel, where you can configure assistants and their knowledge access in a few clicks.

Accessing GoHighLevel Conversation AI Settings

Before you can add knowledge, you must access the Conversation AI area in GoHighLevel. The exact navigation can vary by account layout, but the overall steps are similar.

  1. Log in to your GoHighLevel account with admin or relevant permissions.
  2. Go to the section for Conversation AI or AI Assistants.
  3. Select the assistant you want to configure, or create a new assistant.

Once inside the assistant settings, you will find options to manage knowledge sources, quality controls, and testing tools.

Configuring GoHighLevel Knowledge Sources

Knowledge sources are the documents and content sets that GoHighLevel Conversation AI can use when generating answers. Properly structuring these sources is key to accurate, reliable responses.

Types of Knowledge Sources in GoHighLevel

Depending on your plan and configuration, you may see one or more of the following knowledge source types:

  • Internal FAQ or help content.
  • Uploaded documents and files.
  • Public pages or articles you connect.

Each knowledge source can be enabled, disabled, or scoped to specific assistants in GoHighLevel.

How to Add a New Knowledge Source

  1. Open your chosen assistant in the GoHighLevel Conversation AI dashboard.
  2. Navigate to the Knowledge or Knowledge Sources tab.
  3. Click Add Source or an equivalent button.
  4. Select the type of source you want to add (for example, FAQ, document, or page).
  5. Follow the prompts to upload, link, or define the content.
  6. Save your changes to activate the new source for that assistant.

After adding a source, test the assistant with questions that should be answered from that content. This helps confirm GoHighLevel is retrieving information correctly.

Managing GoHighLevel Knowledge Quality

GoHighLevel has introduced quality upgrades that help you control when the AI should answer, which sources it can rely on, and how confidently it responds. This section outlines how to use these new controls.

Configuring Answer Quality Settings

Within each assistant’s settings, you will find quality or behavior controls that govern how GoHighLevel Conversation AI responds.

  1. Open the assistant configuration in GoHighLevel.
  2. Locate the Quality, Behavior, or Answer Settings section.
  3. Adjust thresholds that determine when the AI can answer from knowledge or when it should decline.
  4. Save your settings and run test questions to confirm the new behavior.

By tightening or relaxing these settings, you can choose between more conservative answers or more exploratory responses based on your business needs.

Controlling When the AI Can Answer

The quality upgrades allow you to prevent the assistant from guessing when no relevant knowledge is found. You can configure it so that GoHighLevel Conversation AI:

  • Only answers when it has matching knowledge from your sources.
  • Uses a fallback message if it cannot find a reliable answer.
  • Logs the interaction so you can expand your knowledge base later.

This reduces hallucinations and increases trust in the AI’s responses.

Testing and Monitoring GoHighLevel Conversation AI

Once your knowledge sources and quality settings are configured, you should actively test and monitor how GoHighLevel Conversation AI behaves across different scenarios.

How to Test Answers from Knowledge Sources

  1. Open the testing interface for your assistant within GoHighLevel.
  2. Ask real customer-style questions that should be answered from your knowledge.
  3. Review the response and any visible indicators of which source was used.
  4. Repeat with edge-case questions to see how the AI handles low-confidence requests.

Adjust your sources or quality settings based on the test results until the answers are accurate and consistent.

Reviewing Source Usage and Quality Signals

The quality upgrades in GoHighLevel make it easier to trace how each answer was generated. When reviewing conversations, look for signals like:

  • Which specific knowledge source the AI relied on.
  • Whether the answer met confidence thresholds.
  • Cases where the AI refused to answer or used fallback messaging.

Use this information to refine your content and fill any gaps in your knowledge sources.

Best Practices for GoHighLevel Knowledge Management

To keep your AI assistant effective over time, treat knowledge management in GoHighLevel as an ongoing process rather than a one-time setup.

  • Regularly update documents and FAQs when offers or policies change.
  • Monitor unanswered questions and add them to your knowledge base.
  • Organize sources logically so assistants only see what they need.
  • Periodically retest critical customer journeys and flows.

By maintaining your knowledge sources, you ensure that Conversation AI in GoHighLevel remains aligned with your current operations and messaging.

Where to Learn More About GoHighLevel Conversation AI

For more detailed, up-to-date technical notes and screenshots, you can review the official GoHighLevel article on Conversation AI knowledge sources and quality upgrades here: Conversation AI: New Knowledge Sources & Quality Upgrades.

If you want expert implementation help or strategic consulting around AI automation, funnels, and CRM setups, you can also visit Consultevo for professional services tailored to GoHighLevel deployments.

By following the steps above and regularly refining your knowledge and quality settings, you can turn GoHighLevel Conversation AI into a reliable, context-aware assistant that supports your team and your customers across every touchpoint.

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