Manage GoHighLevel Unsubscribe Links

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Manage Default Unsubscribe Links in GoHighLevel Email

ClickUp users who also work inside GoHighLevel often need clear control over email compliance settings. In this guide, you will learn how to manage default unsubscribe links in GoHighLevel email so every outbound message remains compliant, branded, and easy to adjust for each campaign.

This tutorial explains where the default unsubscribe text comes from, how to customize it once for the entire platform, and how to override it for specific email templates or one-off sends without breaking any compliance rules.

How GoHighLevel Handles Default Unsubscribe Links

In GoHighLevel, every email sent from the system must include a valid unsubscribe option. By default, the platform inserts an unsubscribe link placeholder in the email footer so recipients can opt out with a single click.

The default behavior includes:

  • Automatic insertion of an unsubscribe placeholder token.
  • Centralized control of default unsubscribe text and styling.
  • Support for both LC Email and other supported email providers.

Understanding the logic behind this default behavior helps you avoid broken links, duplicate unsubscribe text, or non-compliant email layouts.

Where to Configure GoHighLevel Unsubscribe Defaults

The core setting for the default unsubscribe link in GoHighLevel lives at the account level. From there, it flows into individual email templates and campaigns unless you manually override it.

To access the global configuration, you generally need account-level permissions. Once you are in the correct settings area, you can set the master unsubscribe content that will be reused for all new templates.

Steps to Open GoHighLevel Email Settings

  1. Log in to your GoHighLevel account with appropriate permissions.
  2. Navigate to your primary account or agency view (depending on your structure).
  3. Open the Settings area for email or LC Email configuration.
  4. Locate the section that controls the default footer and unsubscribe link.

From this area, you can define the text and layout that appear around the unsubscribe link placeholder.

Editing the Default Unsubscribe Text in GoHighLevel

Once you have opened the correct settings screen, you will see a text editor or configuration field for the email footer. This is where the default unsubscribe block is defined for GoHighLevel email.

Recommended Structure for GoHighLevel Unsubscribe Footers

A clear unsubscribe footer typically includes:

  • Your business name and basic contact information.
  • A short explanation of why the contact is receiving the email.
  • The unsubscribe link placeholder provided by the system.

The system should include or display a token similar to the one described in the official documentation. Do not delete this token, or recipients may not see a valid opt-out option.

Steps to Update the Default Footer

  1. In GoHighLevel email settings, find the default footer or unsubscribe section.
  2. Use the editor to enter your preferred wording, such as: “You are receiving this email because you requested updates from our company.”
  3. Ensure the unsubscribe placeholder token remains in the footer.
  4. Format the text with simple spacing and line breaks for readability.
  5. Save your changes so all new emails use the updated default.

After saving, any new email templates that rely on the default configuration will automatically inherit this updated unsubscribe block.

Overriding the Default Unsubscribe Link in GoHighLevel Templates

In some cases, you may want a specific campaign, nurture sequence, or template to use slightly different language around the unsubscribe option. GoHighLevel allows you to override the default unsubscribe content at the template level while still keeping a valid opt-out link.

When to Override GoHighLevel Defaults

Template-level overrides are helpful when:

  • You are sending a special announcement with unique compliance language.
  • You need to localize unsubscribe instructions for a specific region.
  • You have a different brand or sub-brand sending from the same account.

How to Customize a Single Email Template

  1. Open the email builder inside GoHighLevel for the specific template you want to edit.
  2. Scroll to the footer area that contains the unsubscribe text.
  3. Replace or update the surrounding wording while keeping the unsubscribe placeholder intact.
  4. Adjust styling, such as font size or spacing, to match your brand.
  5. Save the template and send a test to verify that the unsubscribe link works correctly.

By editing only the local footer, you keep the global default for all other emails while tailoring the experience for one workflow.

Using the GoHighLevel Unsubscribe Placeholder Correctly

The unsubscribe link itself is generated through a placeholder or token that GoHighLevel converts into a working URL at send time. Misplacing or removing this token can result in broken links or non-compliant messages.

Best Practices for the Unsubscribe Placeholder

  • Never replace the token with a manual URL, as it may not correctly track opt-outs.
  • Place the token in a clear footer section, away from the main body copy.
  • Ensure the text around the token clearly states that recipients can unsubscribe.
  • Avoid hiding the link using very small fonts or low-contrast colors.

Testing is crucial. Always send test emails to ensure that the unsubscribe link renders properly and leads to a valid opt-out page or confirmation flow.

Testing and Troubleshooting GoHighLevel Unsubscribe Links

After editing your defaults or individual templates, you should confirm that every email still includes a functional unsubscribe link. Regular testing helps you stay compliant and avoid confusion for your recipients.

How to Test Unsubscribe Functionality

  1. Create a test contact record with your own email address.
  2. Send a one-off email from GoHighLevel using the updated template.
  3. Open the email in your inbox and scroll to the footer.
  4. Click the unsubscribe link and complete the process.
  5. Verify that the contact is marked as unsubscribed in the system.

If you notice that the unsubscribe link is missing or broken, return to the footer editor in both global settings and the template to confirm that the placeholder token is still present and correctly formatted.

Compliance Tips for GoHighLevel Email Campaigns

Proper handling of unsubscribe links is a key component of compliance with email regulations. Configuring GoHighLevel correctly helps you respect recipient preferences and maintain sender reputation.

Key Compliance Considerations

  • Always include a visible, functional unsubscribe link in every marketing email.
  • Honor unsubscribe requests promptly via the built-in GoHighLevel automation.
  • Keep your business name, address, and contact details up to date in the footer.
  • Review your templates periodically to ensure no one has removed the unsubscribe token.

For more detailed technical behavior, examples, and screenshots of the configuration, review the official documentation at this GoHighLevel help article on managing default unsubscribe links.

Improve Your GoHighLevel Setup Further

Once your unsubscribe system is working properly, you can continue optimizing your marketing automation, funnels, and messaging strategy. Many teams pair a robust CRM setup with strategic consulting to get more value from GoHighLevel.

If you want expert help with configuration, automations, and conversion-focused campaigns, you can visit Consultevo to explore professional services tailored to your CRM and marketing stack.

By carefully managing default unsubscribe links and template-specific overrides in GoHighLevel, you keep your email program compliant, user-friendly, and aligned with your brand across every campaign.

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