Create Engagement Ads in GoHighLevel

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Create Engagement Ads in GoHighLevel Ad Manager

This guide explains how to use GoHighLevel Ad Manager to create Facebook and Instagram engagement ads, step by step. It also references common workflows you may coordinate in tools like ClickUp so your team can document, review, and launch campaigns efficiently.

Using GoHighLevel, you can build engagement campaigns directly from your sub-account, choose posts from your Facebook page, and track performance without leaving the platform.

Before You Start in GoHighLevel

Before creating an engagement ad inside GoHighLevel, confirm the following prerequisites are in place:

  • You have a connected Facebook Business account.
  • Your Facebook page is connected to the same ad account.
  • You have at least one published Facebook or Instagram post you want to promote.
  • You are logged into the correct GoHighLevel sub-account.

If any of these are missing, set them up in your Facebook Business Manager and inside your GoHighLevel integrations area first.

Accessing Ad Manager in GoHighLevel

To access the Ad Manager where you will build your engagement ad, follow these steps:

  1. Login to your GoHighLevel account.
  2. Select the appropriate Sub-Account from the left-hand menu if necessary.
  3. In the left navigation, click on Marketing.
  4. Under Marketing, click Ad Manager.

Once you are in the Ad Manager, you can start setting up a new campaign for engagement.

How to Create an Engagement Campaign in GoHighLevel

Within Ad Manager, you will configure your campaign, ad set, and ad creative. Use the steps below to create an engagement campaign that promotes an existing post.

Step 1: Start a New Engagement Campaign in GoHighLevel

  1. In Ad Manager, click the Create Campaign button.
  2. When prompted for the campaign objective, select Engagement as the objective type.
  3. Enter a clear Campaign Name, such as “Page Post Engagement – Brand Awareness”.
  4. Review the campaign settings such as special ad categories if applicable (for example, credit, housing, or employment).
  5. Click Next or Continue to move to the ad set level.

Using a descriptive campaign name in GoHighLevel will help you and your team identify and report on performance later.

Step 2: Configure the Engagement Ad Set in GoHighLevel

The ad set controls audience, placements, schedule, and budget. Configure it carefully so your engagement ad reaches the right people.

  1. Name the Ad Set
    Choose an ad set name that reflects the audience or placement, for example “Engagement – Lookalike – Mobile Only”.
  2. Select a Facebook Page
    From the dropdown, choose the connected Facebook page that owns the post you want to promote.
  3. Set the Budget and Schedule
    • Choose a Daily Budget or Lifetime Budget.
    • Set a Start Date and optional End Date.
  4. Define the Audience
    • Choose Locations where you want your ads to appear.
    • Set Age, Gender, and Language filters.
    • Optionally add detailed targeting such as interests and behaviors.
  5. Select Placements
    • Use Advantage+ Placements (automatic) if you want Facebook to optimize placements.
    • Or choose Manual Placements to specify feeds, stories, reels, or other options.

After configuring your ad set parameters in GoHighLevel, click Next to move to the ad level.

Creating the Engagement Ad in GoHighLevel

For engagement campaigns, GoHighLevel lets you run ads as existing posts. This is often called “Run as Ad” for a post. You will choose the post instead of creating new ad creative from scratch.

Step 3: Choose the Facebook Page and Instagram Account

  1. Within the ad level, confirm the correct Facebook Page is selected.
  2. If you also want to run the engagement ad on Instagram, select the associated Instagram Account as well.
  3. Verify that the page and account match the ones where your content is published.

This ensures GoHighLevel can pull the available posts and display them for selection.

Step 4: Use “Run as Ad” to Select an Existing Post

To create an engagement ad from an existing post inside GoHighLevel, follow these steps:

  1. In the ad creation screen, look for the option like Use Existing Post or Run as Ad.
  2. Click the button or checkbox to enable the existing post mode.
  3. A list or gallery of recent posts from your Facebook page will appear.
  4. Select the specific post you want to promote as an engagement ad.
  5. Preview the post to ensure the image, video, text, and call-to-action look correct.

Using “Run as Ad” in GoHighLevel is ideal for boosting social proof content, such as posts with strong comments, likes, or shares.

Step 5: Review Tracking, URL, and Call-to-Action

Even though this campaign objective is engagement, you may still want to track clicks or traffic:

  • Confirm any URL included in the post is accurate.
  • Verify the Call-to-Action button type (if available on the post).
  • Check any tracking parameters you configured in your Facebook account, such as UTM tags.

Once everything is correct, click Publish or Launch to send the engagement ad to review.

Monitoring Engagement Ad Performance in GoHighLevel

After your ad is live, use GoHighLevel reporting to monitor results and optimize based on performance.

Key Metrics to Track for Engagement Campaigns

  • Post Engagements (likes, reactions, comments, shares).
  • Cost per Engagement (CPE).
  • Reach and Impressions.
  • Click-Through Rate if your post includes a link.

Review your campaign and ad sets regularly inside GoHighLevel to pause underperforming ads or increase budget on top performers.

Best Practices for Engagement Ads in GoHighLevel

To make the most of your engagement campaigns, keep these best practices in mind:

  • Promote posts that already have organic engagement.
  • Use strong visuals, short copy, and a clear question or hook.
  • Test multiple audiences at the ad set level.
  • Limit major edits once the ad has enough data, to avoid resetting the learning phase.

You can coordinate creative reviews, approval workflows, and campaign planning with project management tools, then execute the final build inside GoHighLevel Ad Manager.

Additional Resources

For deeper strategic guidance on advertising and automation beyond this specific engagement workflow, you can learn more at Consultevo, which focuses on marketing systems and CRM optimization.

To see the original help documentation for this feature and verify the most up-to-date interface details, visit the official support article: GoHighLevel Ad Manager: Run as Ad – Create Engagement Ad.

By following the steps in this guide and referencing the official documentation, you can confidently create, launch, and optimize Facebook and Instagram engagement ads inside GoHighLevel Ad Manager.

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