GoHighLevel Email Builder Guide

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GoHighLevel Email Builder Elements Guide

If you manage client marketing in platforms like ClickUp and need to execute campaigns efficiently, the GoHighLevel email builder gives you a simple way to design professional emails with reusable elements. This guide walks you through each available element so you can build and customize email layouts with confidence.

All instructions below are based on the official GoHighLevel email builder documentation and focus on how to add, edit, and arrange visual and text components inside your email templates.

Accessing the GoHighLevel Email Builder

Before working with individual elements, you need to open the email builder inside your GoHighLevel account.

  1. Log in to your account.
  2. Go to the Marketing or Emails section (depending on your setup).
  3. Create a new email or open an existing email template.
  4. Click into the editor to view the left-hand panel with all available elements.

You can drag any element from the left panel onto your email canvas, then customize its content and style using the settings that appear.

Main Structure Elements in GoHighLevel Emails

The structure elements define the basic layout of your email. These are usually added first so other elements can be arranged inside them.

Section Element in GoHighLevel

The Section element creates a horizontal container that spans the width of your email.

Use it to:

  • Group related content into rows.
  • Set background colors or images for a large area.
  • Control spacing above and below content blocks.

Common actions for a Section:

  • Add a new Section from the elements panel.
  • Drag it into place.
  • Edit padding, background, and alignment in the settings panel.

Row Element in GoHighLevel

The Row element is placed inside a Section and controls how columns are laid out.

Use a Row to:

  • Create one- or multi-column layouts.
  • Arrange images next to text.
  • Align buttons and icons in a consistent line.

You can duplicate rows, move them up or down, or delete them without affecting other sections.

Column Element in GoHighLevel

The Column element lives inside a Row and defines where your content elements sit.

Key options include:

  • Adjusting column width percentages.
  • Stacking columns on mobile for better readability.
  • Adding spacing between columns.

Once your columns are set, you can drag text, images, and other content into each column.

Content Elements in the GoHighLevel Email Builder

After you create your structure using Sections, Rows, and Columns, you can start adding content elements to bring your email to life.

Text Element

The Text element is used for all main written content in your email.

With this element you can:

  • Add paragraphs, headings, and bullet lists.
  • Change font family, size, and color.
  • Align text left, right, or center.

To use it, drag the Text element into a column, click inside, and start typing. Use the mini toolbar to format headings, links, and lists.

Button Element

The Button element creates clear calls to action.

Common button uses:

  • Drive users to a landing page.
  • Encourage booking appointments.
  • Prompt downloads or purchases.

Button settings typically include:

  • Button text and URL.
  • Color, border radius, and size.
  • Alignment and padding.

Image Element

The Image element lets you add logos, product shots, banners, and other visuals.

With images you can:

  • Upload files from your device.
  • Choose images from your GoHighLevel media library.
  • Adjust image width, alignment, and alt text.

Make sure to compress images before uploading so emails load quickly for your contacts.

Divider Element

The Divider element adds horizontal lines to separate sections of your email.

Typical customizations:

  • Line style (solid, dashed, dotted).
  • Color and thickness.
  • Spacing above and below the divider.

Use dividers sparingly to keep the design clean.

Social Icons Element

The Social Icons element adds clickable icons that link to your social media profiles.

Within GoHighLevel, you can usually:

  • Select which networks to display (for example, Facebook, Instagram, LinkedIn).
  • Add URLs to each profile.
  • Change icon style, color, and alignment.

Place this element in your footer so every email encourages users to connect with your brand across channels.

HTML or Code Element

The HTML (or code) element lets you embed custom code snippets inside your email layout.

Typical use cases:

  • Custom tracking pixels (when supported by your provider).
  • Unique styling that is not available in default controls.
  • Third-party snippets that are email-safe.

Always confirm that any custom HTML is compatible with major email clients to avoid display issues.

How to Customize GoHighLevel Email Elements

Every element in the email builder has its own settings. These allow you to maintain a consistent style across campaigns.

  1. Select the element by clicking it on the canvas.
  2. Open the settings panel that appears on the side.
  3. Adjust content such as text, links, and images.
  4. Configure design options like fonts, colors, borders, and spacing.
  5. Check mobile view to ensure everything looks good on smaller screens.

You can reuse styled elements by duplicating them and slightly changing the content, which keeps your emails consistent.

Best Practices for Layouts with GoHighLevel Elements

To make the most of these email builder tools, follow a simple layout strategy.

  • Start with structure: add Sections, then Rows, then Columns before adding content.
  • Use hierarchy: larger text and bold headings at the top, detailed text below.
  • Keep it scannable: use short paragraphs, bullets, and dividers.
  • Limit columns on mobile: avoid tiny text and crowded layouts.
  • Test multiple devices: preview and send test emails before launching a campaign.

Combining these practices with the available elements will help you create clear, professional messages that support your broader funnel strategy.

Where to Learn More About GoHighLevel Email Elements

For a complete, official breakdown of every element and control inside the email builder, review the original documentation here: GoHighLevel email builder elements.

If you need strategic help with funnels, automation, or implementation around your GoHighLevel setup, you can also visit Consultevo for consulting and done-for-you services.

By understanding and combining Sections, Rows, Columns, and content elements effectively, you can build reusable email templates that match your brand, improve readability, and increase conversions for every campaign you run inside GoHighLevel.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

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