GoHighLevel Smart Send Guide

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How to Use Smart Send Best-Time Recommendations in GoHighLevel

If you use ClickUp to manage projects and want to optimize your email marketing timing, learning Smart Send in GoHighLevel will help you send campaigns when contacts are most likely to engage. This step-by-step guide explains how Smart Send works and shows you exactly how to enable and use it in your email marketing campaigns.

Smart Send is an AI-powered feature that analyzes historical engagement data and recommends the best time to send each email, helping you improve open rates and conversions without manual guesswork.

What Is Smart Send in GoHighLevel?

Smart Send is a scheduling option in GoHighLevel email campaigns that uses machine learning to identify the best send time for each contact. Instead of sending one blast to your entire list at a single time, Smart Send spreads delivery across a 24-hour window based on when each contact is most likely to open and engage.

The feature looks at signals such as:

  • Past email open times
  • Click behavior across emails
  • Time zones and historical activity patterns
  • Engagement trends across your account

Using these insights, GoHighLevel selects an individualized delivery time for each recipient inside the window you define.

Requirements to Use GoHighLevel Smart Send

Before enabling Smart Send in your GoHighLevel account, make sure the following requirements are met so the recommendation engine can work correctly:

  • Your account has email sending configured and verified.
  • Your contacts have a history of receiving and opening emails.
  • You are building or editing a campaign in the email marketing module, not a simple one-off broadcast from another feature.
  • You have permission to schedule and send emails within your sub-account.

Smart Send performs best when GoHighLevel has enough historical engagement data, so results will improve as more email activity accumulates.

How Smart Send Works in GoHighLevel Campaigns

When you enable Smart Send in a GoHighLevel email marketing campaign, the system:

  1. Analyzes previous email interactions for each contact.
  2. Calculates an optimal send time within the next 24 hours.
  3. Queues your email for that time rather than sending instantly.
  4. Delivers messages gradually over the selected period, not all at once.

This approach prevents audience fatigue from large blasts and provides a more natural, behavior-based schedule tailored to each subscriber.

Step-by-Step: Enable Smart Send in GoHighLevel

Follow these steps to turn on Smart Send best-time recommendations in an email marketing campaign.

Step 1: Open the Email Marketing Campaign in GoHighLevel

  1. Log in to your GoHighLevel account.
  2. Select the sub-account where you manage your email campaigns.
  3. Navigate to the Marketing or Campaigns section, depending on your layout.
  4. Open an existing email campaign or create a new one.

Ensure your email content, subject line, and recipients are set before configuring Smart Send.

Step 2: Locate the Sending Schedule Settings

  1. Within the campaign builder, go to the final step where you normally set the send date and time.
  2. Look for a scheduling panel with options like Send Now or Schedule.
  3. Find the toggle or option for Smart Send or Best Time Recommendation.

This area controls when GoHighLevel delivers your email and where Smart Send is activated.

Step 3: Turn On Smart Send Best-Time Recommendation

  1. Enable the Smart Send or Best Time option in the scheduling panel.
  2. Select the starting date and overall send window, if prompted.
  3. Confirm that the campaign will send over a 24-hour optimization period rather than at a single instant.

Once enabled, GoHighLevel will automatically determine individual send times for each contact inside that window.

Step 4: Review and Confirm Your GoHighLevel Campaign

  1. Double-check your recipients list and segmentation.
  2. Review your subject line, preview text, and email body.
  3. Confirm that Smart Send is turned on and the schedule looks correct.
  4. Click Schedule or Start to activate the campaign.

Your emails will begin sending at the optimized times chosen by the GoHighLevel Smart Send system.

Best Practices for Smart Send in GoHighLevel

To get the most value from Smart Send best-time recommendations, keep these best practices in mind:

  • Allow time for data collection: The more campaigns you send, the smarter the system becomes.
  • Maintain list quality: Remove bounced or inactive contacts regularly.
  • Align send windows with your audience: Choose start dates that match your marketing goals or launches.
  • Monitor key metrics: Track opens, clicks, and conversions to see improvements over previous non-optimized sends.
  • Test different content types: Use Smart Send with newsletters, promotions, and onboarding flows to compare performance.

As engagement grows, the GoHighLevel engine can refine its predictions and further increase your open rates.

Troubleshooting Smart Send in GoHighLevel

If Smart Send does not appear or does not behave as expected, consider the following checks:

  • Confirm you are editing an email marketing campaign that supports Smart Send.
  • Check that email sending is fully configured and verified for your domain.
  • Verify that your user role has permission to schedule campaigns.
  • Ensure there is sufficient engagement history; new accounts may see limited recommendations at first.
  • Review any system notifications inside your GoHighLevel dashboard for warnings or errors.

If issues persist, refer to the official documentation at this Smart Send help article for the latest technical details and screenshots.

How Smart Send Impacts Email Performance in GoHighLevel

Using Smart Send within GoHighLevel can positively affect several core email metrics:

  • Open rates: Emails arrive when contacts are most active, boosting the likelihood of being seen.
  • Click-through rates: More relevant timing often leads to higher engagement with links.
  • Deliverability: Staggered sends may reduce sudden spikes that can trigger filters.
  • Conversion rates: Better-timed messages can increase responses and sales from campaigns.

Comparing historical campaigns sent without Smart Send to new optimized campaigns is a useful way to measure the impact inside GoHighLevel.

Next Steps for Optimizing GoHighLevel Email Campaigns

Smart Send is one part of a broader email optimization strategy. To further improve results in your GoHighLevel account, combine best-time recommendations with:

  • Strong, benefit-focused subject lines
  • Clear calls-to-action in every email
  • Clean list hygiene and regular pruning
  • Segmentation based on behavior and interests
  • Automations and workflows that follow up based on engagement

If you want expert help implementing a complete strategy around email timing, segmentation, and automation with GoHighLevel, you can explore consulting resources such as Consultevo for additional guidance.

Conclusion: Master Smart Send in GoHighLevel

Smart Send best-time recommendations allow you to move beyond guesswork and send each email at the moment your contacts are most likely to engage. By enabling this feature in your GoHighLevel email marketing campaigns, you can improve open rates, reduce list fatigue, and make better use of every message you send.

Follow the steps in this guide, monitor performance over time, and refine your approach as GoHighLevel collects more engagement data. With consistent use, Smart Send becomes a powerful tool for maximizing the impact of every campaign.

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