Using Trigger Links in GoHighLevel

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Using Trigger Links in GoHighLevel: Step-by-Step Guide

If you use ClickUp or other project management tools to organize your marketing systems, understanding how trigger links work inside GoHighLevel will help you track engagement and automate workflows more precisely. This how-to guide walks you through creating, using, and reporting on trigger links so you can build smarter campaigns and funnels.

What Are Trigger Links in GoHighLevel?

Trigger links in GoHighLevel are special tracking links that you can insert into emails, SMS messages, and other assets built with the HiLevel or HiRise design editors. When a contact clicks one of these links, the platform tracks the click and can automatically fire triggers, add tags, update pipelines, and more.

Instead of relying only on email opens or generic URL clicks, trigger links let you:

  • Track specific link clicks per contact
  • Segment users based on link behavior
  • Launch targeted automations when a link is clicked
  • Measure performance of your designs and campaigns

All of this is handled directly in the GoHighLevel automation system.

Where Trigger Links Work in GoHighLevel

Trigger links work anywhere the HiLevel (now HiRise Design) email and message editor is supported. You can use them in:

  • Emails created with the HiLevel/HiRise Design builder
  • Text message steps inside workflows or campaigns
  • Other assets that support inserting special GoHighLevel trigger links

They are especially powerful when combined with workflows, as you can react instantly when a lead or customer clicks a link.

How to Create Trigger Links in GoHighLevel

Follow these steps to set up a new trigger link in your GoHighLevel account.

Step 1: Open the Trigger Links Section

  1. Log in to your GoHighLevel account.
  2. From the left-hand navigation, go to the Marketing area or the section where trigger links are managed in your sub-account.
  3. Locate the Trigger Links tab or menu item. This is where all your existing links are listed.

Step 2: Add a New Trigger Link

  1. Click the button to Create or Add New Trigger Link.
  2. Enter a clear, descriptive name for your link. This name will help you identify it later in reports and triggers.
  3. Paste the destination URL you want contacts to visit when they click the link (for example, a sales page, booking page, or resource download).
  4. Save the new trigger link.

Once saved, GoHighLevel will generate a unique tracking link. This is the link you will insert into your HiLevel/HiRise Design email or SMS content.

How to Use GoHighLevel Trigger Links in Emails

After creating the trigger link, you need to insert it into your designs so that clicks can be tracked.

Step 1: Open the HiRise Design Email

  1. Navigate to the Marketing or Emails section in GoHighLevel.
  2. Open the email created with the HiLevel or HiRise Design builder where you want to add the trigger link.
  3. Click Edit to open the drag-and-drop editor.

Step 2: Insert the Trigger Link

  1. Select the text, button, or image that should act as the clickable element.
  2. Open the link settings or hyperlink options in the editor.
  3. Instead of pasting a normal URL, choose the Trigger Link option.
  4. Select the specific trigger link you previously created from the list.
  5. Save your changes and update the email.

Now, when a contact clicks that element inside the email, GoHighLevel records the click under that trigger link and can use it to start or update automations.

Using GoHighLevel Trigger Links in SMS

You can place the same type of tracking link into text messages built in workflows or campaigns.

  1. Open the workflow or campaign in GoHighLevel.
  2. Locate the SMS step where you want to add the link.
  3. In the message body, click the option to insert a Trigger Link.
  4. Choose the appropriate link from your trigger link list.
  5. Save the SMS step and publish or update your automation.

Recipients will see a normal URL in the SMS message, but behind the scenes it is connected to your GoHighLevel trigger link tracking.

Firing Automations from GoHighLevel Trigger Links

The real power of trigger links comes from using them as conditions in workflows or campaign triggers.

Example Automations You Can Set Up

  • Start a follow-up workflow when a contact clicks a specific offer link
  • Add a tag when someone clicks a link for a particular product or service
  • Move a deal to a different pipeline stage after a key link is clicked
  • Send a notification to your team when a high-value trigger link is activated

Basic Steps to Use Trigger Links in Automations

  1. Open the Workflows or Automations area in GoHighLevel.
  2. Create a new workflow or edit an existing one.
  3. Add a trigger or condition type related to Trigger Link Clicked (wording may vary slightly).
  4. Select the specific trigger link you want to monitor.
  5. Define the actions that should occur when the link is clicked (sending emails, adding tags, updating opportunities, etc.).
  6. Save and activate the workflow.

Every time a contact clicks that link from an email or SMS, the automation will run based on your defined settings.

Reporting on Trigger Links in GoHighLevel

To understand how well your links and campaigns are performing, you can review trigger link statistics.

Where to View Click Data

  1. Go back to the Trigger Links list inside GoHighLevel.
  2. Find the link you want to analyze.
  3. Review the available metrics, which typically include total clicks and, in some views, unique contacts who clicked.

Depending on your account configuration, you can also cross-reference this data with workflow performance, contact activity logs, and opportunity conversions.

Improving Campaigns Using Trigger Link Data

  • Identify which offers or resources get the most clicks
  • Adjust email or SMS copy based on low-performing links
  • Split test different links pointing to alternative pages
  • Build new segments based on contacts who clicked or did not click key trigger links

By consistently reviewing this data, you can refine your GoHighLevel marketing strategy over time.

Best Practices for Using Trigger Links in GoHighLevel

  • Name links clearly: Use descriptive names like “Webinar Registration Link – Q3” instead of generic labels.
  • Group links by campaign: Create separate trigger links for different funnels and offers so reporting remains clean.
  • Avoid overloading messages: Limit the number of trigger links in a single email or SMS to keep tracking simple.
  • Test before sending: Send test emails or SMS to verify that each link redirects correctly and fires the expected workflow.
  • Document in your SOPs: If you manage processes in tools such as ClickUp or other project managers, record the naming and automation rules for each trigger link.

Learn More About GoHighLevel Trigger Links

For deeper technical details and the latest interface updates, you can review the official GoHighLevel documentation for trigger links in HiRise Design here: Understanding Trigger Links in HiRise Design.

If you want expert help implementing automation strategy, CRM architecture, and trigger link systems, you can also reach out to specialists at Consultevo for consulting and implementation services.

By following the steps in this guide and combining them with thoughtful workflows, you can turn simple link clicks into powerful automation events across your entire GoHighLevel account.

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