Email Campaign Agent in GoHighLevel

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Email Campaign Agent in GoHighLevel: Step-by-Step Guide

The Email Campaign Agent in GoHighLevel helps you build, improve, and manage email workflows much faster than doing everything manually in ClickUp or other tools. This how-to guide walks you through enabling the feature, creating an agent, and getting AI-driven insights so you can send better campaigns with less effort.

This tutorial is based on the official Email Campaign Agent (Beta) documentation and is designed to be easy to follow for both beginners and advanced users.

What the GoHighLevel Email Campaign Agent Does

The Email Campaign Agent in GoHighLevel is an AI assistant dedicated to creating and improving email campaigns. It can help you:

  • Organize information about your offer, audience, and goals
  • Create email campaign briefs and outlines
  • Suggest email sequences and angles
  • Refine existing content and ideas
  • Store your campaign context in a single place

Because it is built directly into your GoHighLevel account, you can keep strategy and execution together without jumping between multiple tools.

How to Access the Email Campaign Agent in GoHighLevel

Before you can use the Email Campaign Agent, make sure your account has access to the Labs section where this beta feature is located.

Step 1: Open Labs in GoHighLevel

  1. Log in to your GoHighLevel account.
  2. From the left-hand menu, look for the Labs section (this is where experimental and beta features live).
  3. Click Labs to open the list of available beta tools.

Step 2: Enable the Email Campaign Agent (Beta)

  1. Inside Labs, find the Email Campaign Agent (Beta) entry.
  2. Toggle the feature to On if it is not already enabled.
  3. Once enabled, the Email Campaign Agent panel will become available inside your GoHighLevel workspace.

If for any reason you do not see the option, confirm that your account has the proper permissions or check back later, as beta availability can change.

Creating Your First Email Campaign Agent in GoHighLevel

After enabling the feature, you can create a new Email Campaign Agent to help you plan a specific campaign or project.

Step 3: Start a New Email Campaign Agent

  1. From the main GoHighLevel interface, open the area where Email Campaign Agent appears (this may be under an AI or Agents section depending on your layout).
  2. Click New Agent or a similarly labeled button to create a fresh email campaign agent workspace.
  3. Give your agent a clear name, such as “Black Friday Promo Campaign” or “Onboarding Sequence Agent.”

Naming the agent clearly helps you keep multiple campaigns organized inside GoHighLevel.

Step 4: Add Campaign Details and Goals

The Email Campaign Agent works best when it has enough context. Provide as much detail as you can about your campaign:

  • Offer: What you are promoting (product, service, event, etc.).
  • Audience: Who you are targeting, including segments or customer types.
  • Goal: Sales, sign-ups, bookings, engagement, or education.
  • Timeline: When the campaign starts and ends.
  • Key messages: The most important points or benefits to highlight.

Enter this information into the agent’s fields or prompt area as requested. The more detailed the information you provide, the better the agent’s suggestions will be.

Using the GoHighLevel Email Campaign Agent to Plan Campaigns

Once your agent is created, you can start using it to organize and build the campaign step by step.

Step 5: Generate a Campaign Overview

  1. Ask the Email Campaign Agent to create a high-level campaign overview, including the number of emails, general funnel structure, and goals.
  2. Review the summary and refine the details by clarifying your needs (for example, “shorter sequence” or “more nurturing emails”).
  3. Save or pin the overview inside the agent workspace so you can refer back to it as you build assets in GoHighLevel.

Step 6: Create an Email Sequence Plan

Next, use the agent to design the sequence of messages for your campaign:

  1. Prompt the Email Campaign Agent with something like: “Plan a 5-email sales sequence for my [offer] to [audience].”
  2. Review the proposed subject lines, angles, and timing between emails.
  3. Ask for revisions where necessary (e.g., “Make email 1 more educational” or “Add urgency to the last email”).
  4. Finalize the sequence plan and keep it open while you build your automation flows in GoHighLevel.

Drafting and Improving Email Content with GoHighLevel

Beyond planning, the Email Campaign Agent can also help you draft or refine actual email copy for your GoHighLevel campaigns.

Step 7: Draft Individual Emails

  1. Select a specific email from your campaign sequence.
  2. Provide the agent with the email’s goal, audience, and any key details that must be included.
  3. Ask the agent to draft a complete email, including a subject line, preview text, body copy, and call-to-action.
  4. Review the draft carefully for brand voice, compliance, and accuracy.
  5. Copy the approved content into your email builder or template inside GoHighLevel.

Step 8: Refine and Iterate on Email Copy

To improve emails you already have, you can use the Email Campaign Agent as an editor:

  • Paste your existing email copy into the agent.
  • Ask for improvements such as higher clarity, better hooks, shorter paragraphs, or alternative subject lines.
  • Request variations for A/B testing (for example, two or three subject line options).
  • Keep both original and improved versions saved so you can test them in your GoHighLevel campaigns.

Best Practices When Using the GoHighLevel Email Campaign Agent

To get better outputs and avoid unnecessary revisions, follow these guidelines.

Provide Clear, Structured Inputs

  • Use bullet points for key facts and requirements.
  • State the desired tone (professional, casual, playful, etc.).
  • Give examples of past emails that performed well.
  • Specify limitations, such as word count or compliance notes.

Review for Accuracy and Compliance

Even though the Email Campaign Agent is powerful, you remain responsible for what you send. Always:

  • Check facts, prices, and dates.
  • Confirm that the email meets your legal and industry requirements.
  • Test links, CTAs, and personalization tags inside GoHighLevel.

Where to Learn More About GoHighLevel Email Campaign Agent

The Email Campaign Agent feature is still in beta, which means it can change over time. For the most current interface details, limitations, and updates, you should regularly review the official documentation.

By combining the Email Campaign Agent with your existing automation and CRM tools inside GoHighLevel, you can significantly speed up campaign strategy, copywriting, and optimization, while keeping everything organized in one central platform.

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