Smart Send in GoHighLevel

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How to Use Smart Send in GoHighLevel Email Campaigns

When managing complex marketing projects across tools like ClickUp and your CRM, timing your emails correctly is critical. The Smart Send feature in GoHighLevel helps you automatically deliver campaigns at the best time for each contact based on their past engagement, boosting open and click-through rates without extra manual work.

This step-by-step guide explains exactly how Smart Send works, how to enable it, and how to use it correctly in your email marketing campaigns.

What Is Smart Send in GoHighLevel?

Smart Send is an advanced scheduling option for email marketing campaigns inside GoHighLevel. Instead of sending your email blast at a single fixed time for everyone, Smart Send analyzes your contacts’ historical open and click behavior and automatically sends each person the email at the time they are most likely to engage.

The feature is available for one-time email campaigns and helps you:

  • Improve email open rates by reaching contacts when they are usually active.
  • Increase link clicks by hitting the optimal engagement window.
  • Avoid sending late-night or off-hour emails to some contacts.
  • Automate send-time optimization at scale within GoHighLevel.

You can find the official product documentation for this feature on the GoHighLevel help portal at this Smart Send article.

How Smart Send Works in GoHighLevel

Smart Send uses your existing contact engagement data to determine the best send time within a defined window.

Here is how the logic works behind the scenes:

  • GoHighLevel reviews when each contact has historically opened or clicked your emails.
  • Based on that baseline behavior, the system estimates the best time to send a new campaign to that specific person.
  • During your selected Smart Send window, GoHighLevel automatically schedules the email for the optimized time for each contact.
  • If a contact does not yet have enough engagement data, the system will default to an appropriate, general send time within the window.

This means two contacts in the same campaign can receive the same email at different times, all controlled automatically by Smart Send.

Requirements Before Using GoHighLevel Smart Send

Before enabling Smart Send, make sure these conditions are met in your GoHighLevel account:

  • You have permission to create and send email marketing campaigns.
  • Your sending domain and email service settings are properly configured.
  • You have an existing list or segment of contacts for your campaign.
  • Ideally, your account already has some historic email engagement data, so Smart Send can optimize more accurately.

Once those requirements are in place, you can start using Smart Send in just a few steps.

Step-by-Step: Enable Smart Send in a GoHighLevel Campaign

Follow this process to use Smart Send for a one-time email marketing campaign in GoHighLevel.

Step 1: Create or Edit Your GoHighLevel Email Campaign

  1. Log in to your account.
  2. Navigate to the email marketing or campaigns section.
  3. Create a new one-time email campaign, or open an existing campaign you want to optimize with Smart Send.
  4. Set up your email content, subject line, recipients, and other normal campaign settings.

Make sure your email content and audience are finalized before adjusting the Smart Send options.

Step 2: Locate the Smart Send Option in GoHighLevel

  1. In the campaign settings screen, scroll to the scheduling or send-time options.
  2. Look for the Smart Send toggle or checkbox.
  3. Ensure you are working with a one-time email campaign type, as Smart Send is designed for this use case.

If the Smart Send option is available, you will be able to turn it on and configure the send window.

Step 3: Configure the Smart Send Time Window

After you enable Smart Send, you need to define the time frame during which GoHighLevel can deliver messages.

Typical configuration steps include:

  • Selecting the date you want the Smart Send window to start.
  • Choosing a duration (for example, a 24-hour or multi-hour window).
  • Confirming the time zone that should be used to evaluate send times.

Within this defined window, GoHighLevel will automatically decide the exact send time for each individual contact based on their engagement history.

Step 4: Review and Confirm Your Smart Send Settings

  1. Double-check that Smart Send is switched on for the campaign.
  2. Verify the start date, time, duration, and time zone.
  3. Confirm that the audience segment and email content are correct.
  4. Save your campaign settings.

Once you are satisfied with the configuration, you can schedule or launch the campaign and let GoHighLevel handle the optimized delivery for each contact.

Best Practices for Using GoHighLevel Smart Send

To get the most from Smart Send in GoHighLevel, follow these recommended best practices:

  • Build historical data first: The more engagement history your contacts have, the better Smart Send will work.
  • Use Smart Send for important broadcasts: Reserve this feature for major announcements, promotions, or newsletters where engagement really matters.
  • Maintain list hygiene: Keep your contact lists clean and updated to ensure that Smart Send is targeting real, active subscribers.
  • Test different time windows: Try different Smart Send windows and compare metrics to see which duration yields the best results.
  • Monitor open and click rates: After each campaign, review your analytics to confirm that Smart Send is improving performance.

Troubleshooting Smart Send in GoHighLevel

If Smart Send does not behave as expected, check the following items:

  • Smart Send not visible: Confirm you are working inside a supported email campaign type and that your account has the feature.
  • Unexpected send times: Remember that GoHighLevel uses engagement history, so new subscribers may not have personalized send times yet.
  • Emails not sending within the window: Verify the configured start time, duration, and time zone in your campaign settings.
  • Low engagement despite Smart Send: Review your subject lines, email content, and audience targeting, not only send times.

If problems persist, refer to the official documentation or contact support using the help resources inside your GoHighLevel account.

Why Use GoHighLevel Smart Send for Email Optimization?

Smart Send helps automate send-time optimization, which can be difficult to manage manually when you have large lists. By using this feature, you can:

  • Respect your contacts’ preferred reading times.
  • Avoid generic, one-time blasts that ignore behavior patterns.
  • Leverage built-in intelligence rather than guessing send times.
  • Scale personalized delivery without extra tools or scripts.

Combined with solid list segmentation and relevant content, Smart Send becomes a powerful asset in your GoHighLevel email strategy.

Next Steps and Additional GoHighLevel Resources

After you implement Smart Send, keep improving your overall marketing system by refining funnels, automations, and CRM workflows. For strategic consulting on optimization, you can explore resources such as Consultevo for broader marketing and systems guidance.

To deepen your understanding of Smart Send and other automation features, always keep an eye on feature updates and documentation inside your GoHighLevel dashboard and help center.

By following the steps above and regularly reviewing your analytics, you will be able to use Smart Send in GoHighLevel to deliver better-timed emails, strengthen engagement, and improve the overall performance of your campaigns.

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