How to Use GoHighLevel Geographic Analytics
In this step-by-step guide, you will learn how to use the geographic analytics dashboard inside GoHighLevel to understand where your leads are coming from. If you are used to tools like ClickUp for reporting, this walkthrough will help you quickly adapt to the reporting layout and drilldown options in your CRM analytics.
The geographic analytics dashboard lets you move from a global view down to specific states and cities, so you can analyze performance by location and make better marketing decisions.
What Is the GoHighLevel Geographic Analytics Dashboard?
The geographic analytics dashboard in GoHighLevel is a visual reporting screen that shows how your leads and contacts are distributed across different locations.
From this dashboard, you can:
- See a map view of your contacts by country.
- Drill down from country to state and city.
- Understand which regions are generating the most contacts.
- Use the data to optimize campaigns and outreach.
This feature is particularly helpful when you target multiple regions and need a clear picture of where your business is gaining traction.
How to Access Geographic Analytics in GoHighLevel
Follow these steps to open the geographic analytics dashboard in your GoHighLevel account:
-
Log in to your GoHighLevel account with your usual credentials.
-
Navigate to the Dashboard area for the account you want to analyze.
-
Look for the reporting or analytics section that includes geographic data visualization.
-
Open the geographic analytics view so you can see the country map and related charts.
Once you are on this screen, you can start drilling down into specific locations for more detailed insights.
Understanding the Country-Level View in GoHighLevel
The first level of the geographic analytics report in GoHighLevel is the country-level view. This is where you can see an overview of how your contacts are distributed across different countries.
Key elements you will typically see at this level include:
- A map highlighting the countries where you have contacts.
- Counts or totals of contacts per country.
- Tooltips or labels when hovering over each country.
Use this high-level view to quickly identify your strongest markets and any regions where you may want to increase your marketing efforts.
How to Drill Down by State in GoHighLevel
From the country-level map, GoHighLevel allows you to drill down into specific states or regions within a selected country.
Steps to Open the State View in GoHighLevel
-
In the geographic analytics dashboard, click on the country you want to analyze, such as the United States.
-
After clicking, the map will update to show the state-level breakdown for that country.
-
Review the states that have the highest concentration of contacts or leads.
At the state level, you can compare the performance of different states side by side and focus your attention on the ones that produce the best results.
Why the State Drilldown Matters in GoHighLevel
The state drilldown view is useful when your business operates across a wide geographic area but still needs to understand trends at a more localized level. Using this GoHighLevel feature, you can:
- Identify top-performing states for your offers.
- Spot regions that may need more advertising or outreach.
- Align your sales resources with demand by location.
Having this data in a single reporting screen simplifies decision-making and planning.
How to Drill Down by City in the GoHighLevel Dashboard
Once you have analyzed your data by state, you can drill even further down into specific cities to gain detailed local insights.
Steps to Access City-Level Analytics in GoHighLevel
-
From the state-level view in the geographic analytics dashboard, click on the state you want to explore further.
-
The map will update to display the cities within that state for which you have contact data.
-
Review the list or map visualization of cities, along with their respective contact counts.
This city-level detail helps you understand which local markets are most responsive to your campaigns.
Using City Data to Improve Your GoHighLevel Campaigns
City-level reporting inside GoHighLevel can guide you in fine-tuning your marketing strategy. For example, you can:
- Target ads to cities with the highest contact volumes.
- Adjust messaging based on regional patterns you discover.
- Plan in-person events or local promotions where interest is highest.
When combined with other analytics in your CRM, this location data becomes a powerful asset for growth.
Best Practices for Working With GoHighLevel Geographic Analytics
To get the most out of the geographic analytics features in GoHighLevel, keep these best practices in mind:
- Review your data regularly: Make it a habit to check the geographic dashboard weekly or monthly.
- Compare time periods: Watch how your contact distribution changes over time as you run new campaigns.
- Align marketing with data: Use the insights from your country, state, and city drilldowns to guide budget allocation.
- Validate contact data: Ensure that addresses and locations are being captured correctly in your forms and funnels so the analytics remain accurate.
These habits will help you turn simple location data into actionable strategy inside your GoHighLevel account.
Additional Resources for GoHighLevel Users
To dive deeper into geographic analytics and see the original documentation, you can review the official guide from the platform here: GoHighLevel Geographic Analytics State & City Drilldown.
If you need done-for-you technical setup, CRM optimization, or SEO-focused funnel strategy around your GoHighLevel implementation, you can learn more at Consultevo, a consulting resource for marketing technology and automation.
Summary: Using GoHighLevel Geographic Analytics Effectively
The geographic analytics dashboard in GoHighLevel gives you a powerful way to understand where your contacts originate and how they are distributed across countries, states, and cities.
By following the simple drilldown steps from country to state and then to city, you can:
- Identify your strongest markets.
- Spot underperforming regions.
- Align your marketing and sales strategy with real data.
Use these insights regularly to drive smarter decisions and get more value from your GoHighLevel account.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
“`