How to Set Up GoHighLevel Webhooks for Twilio Calls and Messages

This step-by-step guide shows you how to configure webhooks so GoHighLevel and ClickUp style workflows can reliably receive incoming calls, SMS messages, and call status updates from Twilio. By following these instructions, you will be able to route call and message events into your GoHighLevel sub-accounts for automation, tracking, and reporting.

What You Need Before Configuring GoHighLevel Webhooks

Before setting anything up, make sure you have access to the right accounts and settings. Webhooks connect Twilio events to your GoHighLevel instance, so you must prepare both sides.

• An active GoHighLevel Agency account with at least one sub-account.
• Twilio account access with permission to edit phone number settings.
• The Twilio user profile already connected under the Agency > Settings area in GoHighLevel.
• Owner-level or admin-level permissions in your GoHighLevel agency settings.

Once these items are ready, you can begin configuring the webhooks to receive incoming calls, messages, and status updates.

Accessing GoHighLevel Twilio User Settings

You must start the process in the Agency view so GoHighLevel can automatically create the correct webhook URLs for your Twilio numbers.

1. Log in to your GoHighLevel Agency dashboard.
2. On the left-hand menu, click Settings.
3. Under Settings, open the Twilio or Phone System area where Twilio users are listed.
4. Locate the connected Twilio user profile that you want to configure.
5. Click to open the Twilio user details page.

In this screen, GoHighLevel will display webhook-related options that you can apply to all Twilio phone numbers tied to that user.

Enabling Webhooks Inside GoHighLevel

To make sure events reach the correct GoHighLevel sub-accounts, you must enable the webhooks and let the system generate the appropriate URLs for Twilio.

1. Inside the Twilio user profile, look for the section related to Incoming Call Webhooks, Incoming Message Webhooks, and Call Status Callback URLs.
2. Turn on or check any toggle labeled to automatically manage or apply webhooks in GoHighLevel for this Twilio user.
3. Once enabled, GoHighLevel will automatically generate and assign unique webhook URLs for each type of event.

The platform uses these URLs to map your Twilio phone numbers back to the corresponding GoHighLevel sub-accounts for calls, SMS, and call status updates.

How GoHighLevel Webhooks Work With Twilio

Understanding how the integration functions will help you troubleshoot and scale your setup later on.

GoHighLevel Incoming Call Webhooks

When a new call arrives at a Twilio phone number assigned to a GoHighLevel sub-account, Twilio sends the call event to the webhook URL provided by GoHighLevel. The system then:

• Identifies which sub-account the phone number belongs to.
• Creates or updates the contact related to the caller.
• Logs the call activity inside GoHighLevel.
• Triggers any call-related workflows you have set up.

GoHighLevel Incoming Message Webhooks

For SMS and MMS messages, Twilio also uses webhook URLs generated in GoHighLevel.

• Every incoming text is posted from Twilio to your webhook endpoint.
• GoHighLevel matches the number to the correct sub-account.
• The platform records the conversation inside the contact’s profile.
• Any automations or campaigns listening for message events are triggered.

GoHighLevel Call Status Callback Webhooks

Call status callbacks handle important lifecycle events for outgoing and incoming calls.

• Twilio sends call status updates, such as ringing, in-progress, completed, failed, or busy.
• GoHighLevel syncs this information with the call record.
• You always see accurate call duration and final status in the CRM.

This real-time data is essential for accurate reporting, call tracking, and billing inside GoHighLevel.

Configuring Webhooks Directly in Twilio

In many cases, GoHighLevel will automatically update Twilio phone numbers with the correct webhook URLs once the Twilio user is configured. However, you may sometimes need to verify or adjust settings directly in Twilio.

1. Log in to your Twilio Console.
2. Navigate to Phone Numbers > Manage > Active Numbers.
3. Select the phone number you are using with GoHighLevel.
4. Under the Voice & Fax section, locate the A CALL COMES IN field and make sure it references a webhook URL generated by GoHighLevel.
5. Under the Messaging section, confirm the A MESSAGE COMES IN field also uses the GoHighLevel webhook URL.
6. For call status, verify that the Status Callback URL is set to the value provided by GoHighLevel.
7. Save the changes in Twilio.

After these settings are saved, all future calls, messages, and call status updates will be forwarded correctly to your GoHighLevel environment.

Testing Your GoHighLevel Webhook Configuration

Once everything is configured, it is important to run a quick test to ensure data is flowing correctly.

1. Use a separate phone to call your Twilio number assigned to a GoHighLevel sub-account.
2. Answer or let it ring, then end the call.
3. In your GoHighLevel sub-account, open the contact record associated with the caller ID.
4. Confirm that the call appears in the conversations or call log, with accurate status and duration.
5. Send an SMS to the same Twilio number and verify that the message thread shows up in GoHighLevel.

If events do not appear, review both the Twilio number configuration and the Twilio user profile inside GoHighLevel to confirm the webhook URLs are applied and active.

Troubleshooting Common GoHighLevel Webhook Issues

Here are typical issues agencies encounter when linking Twilio and GoHighLevel via webhooks, along with quick checks to resolve them.

• No calls or messages visible: Make sure the Twilio phone number is actually assigned to the correct GoHighLevel sub-account phone settings.
• Events going to the wrong sub-account: Verify the number ownership and confirm that only one GoHighLevel sub-account uses the specific Twilio number.
• Call status not updating: Confirm the Status Callback URL in Twilio matches the callback URL configured in the Twilio user settings inside GoHighLevel.
• Webhook errors in Twilio logs: Check Twilio’s error logs for HTTP status codes and compare them with the official GoHighLevel documentation.

If issues persist, cross-check your configuration with the official guide at this GoHighLevel webhook article and adjust any mismatched settings.

Optimizing Your GoHighLevel Workflow After Webhook Setup

Once webhooks are functioning, you can build powerful automations around call and message events in GoHighLevel.

• Trigger follow-up SMS sequences when a call is missed.
• Start nurture workflows after a completed call.
• Notify internal team members in real time when an incoming lead calls or texts.
• Improve reporting by tracking call outcomes and message engagement per campaign.

For agencies wanting more strategy and implementation support around GoHighLevel phone systems, automations, and CRM workflows, you can explore specialized consulting services at Consultevo.

Conclusion: Reliable Call and SMS Tracking With GoHighLevel

By correctly configuring webhooks between Twilio and GoHighLevel, your agency gains real-time visibility into every incoming call, message, and call status event. Following the steps in this guide ensures that each Twilio number is mapped to the right GoHighLevel sub-account, all call and SMS activity is logged automatically, and your automations run consistently across every campaign.

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