How to Resend to Unopened Contacts in GoHighLevel

If you are moving from tools like ClickUp into a marketing automation platform, understanding how to resend email campaigns to unopened contacts in GoHighLevel is essential. This guide walks you through the exact steps, rules, and best practices so you can safely increase email engagement without damaging your sender reputation.

The resend-to-unopened feature lets you send a follow-up email only to contacts who did not open your previous broadcast. Done correctly, it can boost opens and clicks with minimal extra work.

What the GoHighLevel Resend to Unopened Feature Does

When you send an email campaign, some contacts will not open it. The resend-to-unopened option in GoHighLevel allows you to:

• Target only non-openers from a previous email campaign
• Reuse the same email content or adjust subject lines and minor details
• Improve overall open rates with a second chance send
• Avoid manually building lists of non-openers

This feature is designed mainly for broadcast-style emails and campaign messages, not daily transactional emails.

Important GoHighLevel Rules and Limits

Before using this option, you must understand the limits GoHighLevel applies to protect deliverability:

• You can only resend to unopened a maximum of three times per email.
• You must set a time delay between each resend to avoid spamming contacts.
• The resend action uses the original email statistics to identify who did not open.
• Resends go to the same segment or list used for the original send, filtered by non-openers.

These restrictions help prevent over-mailing and keep your GoHighLevel sending reputation strong.

Step-by-Step: How to Resend to Unopened in GoHighLevel

Follow these steps to configure a resend-to-unopened campaign based on the GoHighLevel interface described in the source documentation.

Step 1: Open Your Email Campaign in GoHighLevel

1. Log in to your GoHighLevel account.
2. Navigate to the section where your email campaigns or bulk emails are listed.
3. Locate the email you previously sent and want to resend to non-openers.
4. Click on the campaign to open its details and statistics.

You should see metrics such as total sent, opens, clicks, and bounces, which GoHighLevel uses to identify non-openers.

Step 2: Choose the Resend to Unopened Option

1. Inside the campaign details, look for a button or menu labeled something similar to Resend to Unopened.
2. Click this option to start a new follow-up send that targets only non-openers of the original campaign.
3. GoHighLevel will automatically create a new send instance tied to your original email.

You will now be in a setup screen where you can adjust timing and certain message details.

Step 3: Configure Timing and Frequency in GoHighLevel

In the resend configuration screen:

1. Set the delay from the original send. Best practice is to wait at least 24–48 hours after the initial email so late openers still have a chance to engage.
2. Define how many resends you will do in total (up to three). For example:
   • Resend #1: 48 hours after the first send
   • Resend #2: 3–5 days after resend #1
   • Resend #3 (optional): 5–7 days after resend #2
3. Confirm that the targeting is set to unopened contacts only from the original send.

Make sure you respect the three-resend maximum enforced by GoHighLevel.

Step 4: Adjust Subject Line and Minor Details

To maximize results while using the resend-to-unopened feature in GoHighLevel, experts recommend adjusting small elements:

• Change the subject line slightly to test a new angle.
• Keep the main body content mostly the same so your metrics stay comparable.
• Optionally adjust preview text or the call to action to create a stronger hook.

Do not change the email so drastically that it becomes a new campaign; the value of the resend function is that it leverages the same core message for a different audience segment.

Step 5: Review and Launch the Resend in GoHighLevel

1. Double-check that only non-openers are selected.
2. Confirm the send time and any delays between resends.
3. Verify that your subject line and from name are correct.
4. Click the option to schedule or send immediately, depending on your strategy.

Once you confirm, GoHighLevel queues the resend and applies it only to contacts who never opened the original email at the time of processing.

Best Practices for Using GoHighLevel Resend to Unopened

To protect your sender reputation and stay compliant with best practices while using this feature in GoHighLevel, follow these guidelines.

Respect the Three-Resend Limit

Do not attempt to bypass the system’s limit of three resends per email. Sending more than three follow-ups to non-openers can:

• Increase spam complaints
• Drive unsubscribes
• Lower future deliverability

Stick to one to three resends and monitor engagement results inside GoHighLevel.

Monitor Open and Click Rates Carefully

After each resend:

• Check the updated open rate to confirm that the resend is adding incremental value.
• Watch for spikes in unsubscribes or spam complaints.
• Compare performance between different subject lines and send times.

If engagement drops sharply, reduce the number of resends for future campaigns.

Segment Before You Resend in GoHighLevel

Even though the system targets only non-openers, you should still:

• Exclude recently added cold contacts that never opted in properly.
• Exclude previously disengaged or unengaged segments where open rates are historically low.
• Focus resends on active lists such as recent leads, trial users, or engaged customers.

Smarter segmentation inside GoHighLevel keeps your metrics healthy.

When to Avoid Resend to Unopened in GoHighLevel

There are times when you should not use this feature, even if it is available in GoHighLevel:

• Time-sensitive emails that are no longer relevant (expired promotions, live events that have ended).
• Transactional notifications such as receipts or password resets that should not be resent repeatedly.
• Highly frequent newsletters where subscribers already receive many emails per week.

In those cases, sending a fresh campaign with updated content may be better than using the resend-to-unopened function in GoHighLevel.

Additional Resources for GoHighLevel Users

For more in-depth strategy and implementation help around GoHighLevel and marketing automation, you can explore consulting resources such as Consultevo, which provides guidance on CRM workflows, campaign planning, and optimization.

You can also review the original GoHighLevel help documentation for resend-to-unopened specifics here: GoHighLevel Resend to Un-Opened Best Practices and Guide.

Summary: Safely Boost Engagement with GoHighLevel

The resend-to-unopened feature in GoHighLevel is a powerful way to increase open rates with minimal extra effort. By following the platform’s official limits, spacing your resends over several days, adjusting subject lines, and focusing only on qualified segments, you can tap into more engagement without hurting your sender reputation.

Use the steps and best practices in this how-to article as your standard operating procedure whenever you plan to resend email campaigns to unopened contacts in GoHighLevel.

Need Help With ClickUp?

If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.

Scale GoHighLevel

“`