Social Listening in GoHighLevel: Step-by-Step Guide
ClickUp users who are moving into marketing automation often need a centralized way to track comments and messages. In this guide, you will learn how to use the GoHighLevel Social Planner social listening feature to monitor Facebook and Instagram engagement in a single unified inbox.
The instructions below are based on the official Social Planner & Social Listening documentation and will help you configure, use, and troubleshoot the social listening tools inside your GoHighLevel account.
What Is GoHighLevel Social Listening?
Social listening in GoHighLevel is a feature inside the Social Planner that lets you see and manage comments from connected Facebook and Instagram accounts. Instead of logging into each social platform separately, you can review and respond to engagement from one place.
When properly connected, GoHighLevel collects:
- Facebook page comments on your posts
- Instagram comments on your posts
- Basic engagement details (who commented, what they said, and when)
All of this activity appears in the Social Planner section, so you can quickly reply, hide, or manage interactions to stay on top of your brand reputation.
Requirements Before Using GoHighLevel Social Listening
Before you can start using social listening in GoHighLevel, make sure the following requirements are met:
- You have an active Facebook account.
- You are an admin of at least one Facebook Page.
- If you want Instagram listening, your Instagram account is converted to a Business or Professional account.
- Your Instagram Business or Professional account is linked to a Facebook Page.
- You have connected your social accounts inside the GoHighLevel Social Planner.
If any of these are missing, social listening will not be able to pull in your comments correctly.
How to Connect Facebook and Instagram in GoHighLevel
To use social listening, you first need to connect your social media accounts to GoHighLevel through the Social Planner.
Step 1: Open Social Planner in GoHighLevel
- Log in to your GoHighLevel sub-account.
- From the left navigation menu, click on Marketing.
- Select Social Planner from the list.
This is where you manage posts and where GoHighLevel will display your social listening data.
Step 2: Connect Your Facebook Page
- Inside Social Planner, click the option to Connect or Add Account.
- Choose Facebook as the platform.
- Log in to your Facebook profile if prompted.
- Grant the requested permissions so GoHighLevel can read and manage page content and comments.
- Select the Facebook Page or Pages you want to connect.
Once connected, GoHighLevel can start pulling comments from that Facebook Page’s posts into the Social Planner inbox.
Step 3: Connect Your Instagram Business Account
- In the same Social Planner area, choose to connect Instagram.
- Make sure the Instagram account you connect is a Business or Professional account linked to your Facebook Page.
- Authorize the connection by following the on-screen login and permission steps.
- Confirm the correct Instagram Business profile is selected.
After this setup, GoHighLevel can track comments from your Instagram posts that are associated with the connected profile.
Using GoHighLevel Social Listening to Monitor Comments
Once your accounts are connected, GoHighLevel will begin to collect comments from the integrated Facebook and Instagram profiles.
Accessing Social Listening in GoHighLevel
- Go to Marketing > Social Planner in your GoHighLevel sub-account.
- Look for the section where published posts and comments are displayed.
- Select a specific post to see its engagement details.
GoHighLevel will show you a list of comments for the selected post, along with the commenter’s profile name and the time of the interaction.
Replying to Comments from GoHighLevel
You can respond directly to comments without leaving GoHighLevel.
- Click on a post with new comments.
- Locate the comment you want to reply to.
- Type your response in the reply field provided.
- Submit your reply to post it back to Facebook or Instagram.
This allows you to keep engagement consistent and timely, using GoHighLevel as your central hub.
Best Practices for Managing Engagement in GoHighLevel
To get the most from social listening in GoHighLevel, follow these simple best practices:
- Check social listening daily: Review new comments and respond quickly.
- Use clear, friendly replies: Maintain your brand voice in every response.
- Track recurring questions: Use notes or tags in your CRM to log common issues and improve future content.
- Coordinate with your team: Assign responsibility for monitoring Social Planner so comments are never missed.
Because GoHighLevel brings comments into one place, you can streamline support and community management without switching platforms.
Troubleshooting Social Listening Issues in GoHighLevel
If comments are not appearing or updates look delayed, use the following checks inside GoHighLevel and your social accounts:
Check Permissions and Page Roles
- Confirm you are still an admin on the connected Facebook Page.
- Verify that your Instagram profile remains a Business or Professional account.
- Ensure the Instagram account is still linked to the correct Facebook Page.
Reconnect Social Accounts in GoHighLevel
- Open Marketing > Social Planner.
- Locate the connected Facebook or Instagram profile.
- Disconnect the account if it shows errors or expired tokens.
- Reconnect the profile and re-authorize all requested permissions so GoHighLevel can access comments again.
In many cases, reauthorizing permissions refreshes the connection and restores your social listening feed.
Review Platform Limitations
Each social platform has its own API rules and limits. If you still do not see all comments, review the official documentation from the source page to see which types of engagement are supported:
Official Social Planner & Social Listening Documentation
Why Use GoHighLevel Social Listening in Your Workflow
Integrating social listening into your GoHighLevel workflow helps you manage more than just posts. It ties engagement to your larger marketing and sales efforts.
- Centralized visibility: View comments from multiple Facebook and Instagram profiles in one system.
- Faster response times: Team members can reply quickly without logging into each network.
- Better customer journeys: Combine social engagement with GoHighLevel automation, pipelines, and CRM tools to nurture leads.
For agencies and marketers who want to expand beyond basic posting, social listening in GoHighLevel is an essential part of a complete social media workflow.
Next Steps After Setting Up GoHighLevel Social Listening
After you connect your Facebook and Instagram accounts and confirm that comments are flowing into Social Planner, consider the following next steps:
- Build internal processes for how your team responds to social comments.
- Use common questions to inspire new social content or FAQ pages.
- Track how many leads originate from social interactions and log them in your CRM.
- Explore additional training and strategy resources for scaling your GoHighLevel setup.
If you need expert help building a broader system around GoHighLevel, including funnels, automation, and SEO, you can review implementation services at Consultevo.
Summary: Managing Social Comments with GoHighLevel
By connecting your Facebook and Instagram profiles to the Social Planner, you can use GoHighLevel social listening to track and respond to comments from one dashboard. Ensure you meet the account requirements, correctly authorize permissions, and periodically review your connections to keep data flowing reliably. With social listening in place, GoHighLevel becomes a central command center for both posting and engaging with your audience.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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