GoHighLevel WhatsApp Template Analytics Guide

If you use ClickUp or other tools to manage your workflows, you can still rely on GoHighLevel to understand how your WhatsApp templates perform at scale. This how-to article walks you through the WhatsApp template-level analytics screen so you can quickly see what is working, what needs attention, and how to refine your messaging strategy.

The analytics view pulls data directly from WhatsApp and presents it in an easy table so you can track template performance across your connected accounts.

Accessing WhatsApp Template Analytics in GoHighLevel

The WhatsApp template reporting lives inside your main GoHighLevel agency account. You must be an agency-level user with the appropriate permissions to see it.

1. Log in to your agency-level GoHighLevel account.
2. From the left sidebar, go to Settings or your designated WhatsApp configuration area (depending on your layout).
3. Open the WhatsApp or WhatsApp Templates section.
4. Click into the Template Level Analytics page to view the full reporting table.

Once you reach this screen, you will see a data table that displays your templates, their performance metrics, and status information.

Understanding the GoHighLevel Template Analytics Table

The analytics table shows one row per WhatsApp template. Each column highlights a specific metric or property that helps you evaluate results.

GoHighLevel WhatsApp Template Name

The Template Name column shows the exact name of the template as it exists in your WhatsApp Business account. This name is what you use when selecting a template inside GoHighLevel campaigns, workflows, or manual conversations.

• Use clear, descriptive names so you can easily find templates later.
• Consider adding prefixes such as Promo_, Reminder_, or Onboarding_ to group related messages.

Connected Account (WhatsApp Business Account)

The Connected Account column identifies which WhatsApp Business account the template belongs to. This is helpful when your GoHighLevel setup manages multiple brands or numbers.

Use this column to:

• Confirm you are analyzing templates for the correct business or phone number.
• Separate performance data for different brands or departments.

Status of Your WhatsApp Templates

The Status column shows the current WhatsApp approval status for each template. Common statuses include:

• Approved – Live and ready to send.
• Pending – Waiting for WhatsApp review.
• Rejected – Not allowed; requires changes.

Before troubleshooting low volume or missing data in GoHighLevel, verify that important templates are in Approved status.

Category and Template Language

The Category and Language columns help you understand content type and localization.

• Category shows how WhatsApp classifies the template, such as Marketing, Utility, or Authentication.
• Language indicates the language code (for example, en, en_US, es) used in the template.

Use these columns to ensure you send the right language and category for each audience segment.

Key Performance Metrics in GoHighLevel WhatsApp Analytics

The heart of the template-level analytics page is the metrics pulled from WhatsApp. These numbers help you identify which templates are driving engagement and which might need revisions.

Sent Count

Sent Count shows how many times a specific template has been successfully sent via WhatsApp through your GoHighLevel environment.

Use Sent Count to:

• Confirm template usage volume over time.
• Compare high-usage templates against low-usage ones to prioritize optimization.

Read Count

Read Count indicates how many messages using that template were read by recipients. This is a key engagement signal because it reflects real audience attention.

You can calculate an approximate read rate by comparing Read Count to Sent Count for each template.

Replied Count

Replied Count measures how many times contacts responded to messages sent using the template. This number points to conversations and interaction quality.

Replied Count is especially helpful when you use GoHighLevel for:

• Sales follow-ups.
• Appointment reminders that require confirmation.
• Support or onboarding messages where two-way conversations matter.

Template Rating

The Template Rating column reflects WhatsApp’s rating for the template based on user feedback signals (such as blocks and reports). Ratings typically show as labels like High, Medium, or Low.

A low rating may mean:

• Your content feels too promotional or spam-like.
• Recipients did not expect the message.
• The template is being sent to the wrong segment or at the wrong time.

Monitor this rating regularly to protect your messaging quality and account health.

How to Analyze WhatsApp Templates in GoHighLevel

Once you understand each column, you can begin evaluating the performance of your templates and making data-driven improvements.

Step 1: Filter and Sort the Analytics Table

Use your browser’s sort tools or built-in table functions (when available) to focus on specific patterns:

• Sort by Sent Count to find your most-used templates.
• Sort by Read Count or Replied Count to find your most engaging content.
• Sort by Rating to identify templates that might be harming account health.

Step 2: Compare Read and Replied Counts

Look for templates with high Sent Count but relatively low Read Count or Replied Count. These may need subject line, opening line, or timing adjustments.

• If Read Count is low, rework the first line of the message or send at a different time.
• If Read Count is strong but Replied Count is weak, improve your call to action and make replies easier.

Step 3: Check Ratings Against Engagement

Templates with good engagement but poor ratings may be perceived as intrusive. Review their content and frequency inside GoHighLevel workflows to ensure messages remain relevant and clearly permission-based.

Step 4: Align Templates With Categories and Languages

Confirm each template’s category and language match your audience and use case. This helps you maintain compliance with WhatsApp policies and deliver a consistent experience across your GoHighLevel automations.

Best Practices for Using GoHighLevel WhatsApp Template Analytics

To get the most from the template-level analytics view, follow these best practices.

• Review analytics on a regular schedule. Weekly or monthly reviews help you catch negative trends early.
• Archive or update poor performers. If a template shows low engagement or a weak rating, refresh the copy or replace it.
• Document naming conventions. Use clear and consistent template names so your team can quickly identify them across GoHighLevel campaigns.
• Create variants. When you spot a strong performer, test small variations to improve read and reply rates.

Where to Learn More About GoHighLevel WhatsApp Analytics

You can always refer back to the official documentation for deeper details, interface screenshots, and the latest updates from the GoHighLevel team.

• Official WhatsApp Template Level Analytics article: View the GoHighLevel help page.
• For broader CRM and automation strategy support, visit Consultevo for additional resources.

By consistently reviewing your WhatsApp template-level analytics inside GoHighLevel, you can improve engagement, protect your sender reputation, and align every template with your business goals.

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