Understanding LinkedIn Statistics in GoHighLevel Ad Manager
When you manage LinkedIn ads inside GoHighLevel, it helps to think of the workflow like organizing projects in ClickUp: clear labels, consistent views, and accurate data are essential. This how-to guide walks you step by step through every LinkedIn metric shown in the Ad Manager so you can read performance correctly and make better optimization decisions.
The details below are based on the official LinkedIn reporting inside the Ad Manager integration. You will learn what each column means, how it is calculated, and how to use the data to refine your campaigns efficiently.
Accessing LinkedIn Statistics in GoHighLevel
Before reviewing specific metrics, make sure you know where to find your LinkedIn statistics inside the platform.
- Log in to your GoHighLevel account.
- Open the Marketing or Ads area, depending on your account layout.
- Select Ad Manager.
- Choose your connected LinkedIn ad account.
- Select the campaign, ad set, or ad level to view corresponding statistics.
The main performance table will display a list of metrics fetched from LinkedIn, including delivery status, clicks, conversions, and cost data.
Key GoHighLevel LinkedIn Delivery Metrics
Delivery metrics tell you whether your LinkedIn ads are running and how often they are being shown.
Delivery Status in GoHighLevel
Delivery indicates the current serving state of your campaign or ad in LinkedIn, reflected in GoHighLevel. Typical states include:
- Active – Your ad is eligible to serve and is currently running.
- Paused – Your ad is temporarily stopped and not delivering impressions.
- Completed – Your ad has finished its scheduled run or reached its objectives.
- Limited – There may be budget, bid, or audience constraints affecting delivery.
Use this column to quickly identify which items are running and which require attention.
Impressions and Reach
Impressions are the total number of times your ad was served on LinkedIn. Each time LinkedIn shows your ad counts as one impression, even if it is to the same person.
Use impressions to gauge visibility: higher impressions generally mean broader exposure. However, combine this with click and conversion data to understand whether impressions are efficient.
Clicks and Click-Through Rate (CTR)
Clicks represent how many times users clicked your ad on LinkedIn. CTR (Click-Through Rate) is the ratio of clicks to impressions and is usually expressed as a percentage:
CTR = (Clicks ÷ Impressions) × 100
A higher CTR typically indicates that your ad creative, offer, and targeting are well aligned with your audience.
GoHighLevel Cost and Budget Metrics for LinkedIn Ads
Understanding cost metrics helps you decide whether your LinkedIn campaigns are profitable and sustainable.
Spend and Daily Budget
Spend is the total amount your LinkedIn campaign has consumed in the selected date range. This value is pulled directly from LinkedIn and displayed inside GoHighLevel.
Daily Budget shows the budget you assigned to the campaign per day. Monitoring the relationship between spend and daily budget helps you validate whether campaigns are pacing correctly.
Cost Per Click (CPC)
CPC (Cost Per Click) is the average amount paid for each click on your LinkedIn ad. It is calculated as:
CPC = Spend ÷ Clicks
Use CPC to compare efficiency across different ads or audiences. If CPC is high, review your bidding strategy, targeting, and ad relevance.
Cost Per Mille (CPM)
CPM (Cost Per 1,000 Impressions) indicates how much you pay on average for every thousand impressions:
CPM = (Spend ÷ Impressions) × 1,000
CPM is especially useful when your objective is visibility or brand awareness rather than direct clicks.
Conversion Metrics in GoHighLevel LinkedIn Reporting
Conversion-related metrics show whether your ads are driving the actions you care about most, such as leads or sign-ups.
Conversions and Conversion Rate
Conversions represent the number of desired actions that occurred after users interacted with your LinkedIn ads. These could be form submissions, downloads, or other conversion events set up in LinkedIn.
Conversion Rate is the ratio between conversions and clicks, often expressed as a percentage:
Conversion Rate = (Conversions ÷ Clicks) × 100
A strong conversion rate suggests the landing page, offer, and audience are well matched.
Cost Per Conversion (CPA)
Cost Per Conversion, also known as CPA (Cost Per Acquisition), shows how much you are paying, on average, for each conversion:
Cost Per Conversion = Spend ÷ Conversions
Track this metric closely to understand the real cost of generating leads or customers from LinkedIn and to determine whether a campaign is profitable.
Using GoHighLevel LinkedIn Stats to Optimize Campaigns
Once you understand each statistic, the next step is using the data to improve performance over time.
Step 1: Review Delivery and Pacing
- Check the Delivery column to confirm all important campaigns are active.
- Compare Spend with your Daily Budget to ensure pacing is on track.
- If delivery is limited, review your targeting, bids, and budget in LinkedIn.
Step 2: Evaluate Engagement
- Look at Impressions to confirm your audience size is sufficient.
- Monitor Clicks and CTR to evaluate ad relevance.
- Test different creatives, headlines, and calls to action when CTR is low.
Step 3: Analyze Cost Efficiency
- Compare CPC and CPM across campaigns and ads.
- Lower CPC with improved relevance, better targeting, and competitive bidding.
- Use CPM to manage brand awareness campaigns where impressions matter most.
Step 4: Focus on Conversions
- Track Conversions, Conversion Rate, and Cost Per Conversion as your primary success indicators.
- Optimize landing pages to align closely with ad messaging.
- Pause or adjust campaigns where cost per conversion is significantly higher than your target.
Best Practices for Managing LinkedIn Ads in GoHighLevel
Combine structured reporting with smart optimization habits to get the most out of LinkedIn advertising.
- Review performance in GoHighLevel at consistent intervals (daily or weekly).
- Filter by date ranges to understand short-term trends versus long-term performance.
- Duplicate top-performing campaigns or ads and test small variations.
- Regularly verify that tracking and conversion events in LinkedIn match your goals.
Additional Resources and Support
For the original reference on LinkedIn statistics used in this guide, review the official documentation from the source page here: Understanding LinkedIn Statistics in Ad Manager.
If you need strategic help implementing or scaling campaigns beyond the built-in options, you can explore additional GoHighLevel training and consulting services at Consultevo.
By consistently interpreting each LinkedIn metric inside GoHighLevel Ad Manager and applying the optimization steps above, you can turn raw statistics into clear actions that improve campaign performance and return on ad spend over time.
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