How to Configure LinkedIn Audience Targeting in GoHighLevel
Use this step-by-step guide to connect your ClickUp planning workflows with GoHighLevel advertising execution and correctly configure LinkedIn audience targeting in Ad Manager. You will learn how to choose locations, define professional traits, and refine company attributes so your campaigns reach the right prospects on LinkedIn.
This how-to is based on the official GoHighLevel documentation and focuses specifically on the LinkedIn audience settings available inside Ad Manager.
Accessing LinkedIn Audience Settings in GoHighLevel
Before you fine-tune targeting, make sure your LinkedIn ad account is connected to GoHighLevel and that you have created or opened a campaign in Ad Manager.
- Log in to your GoHighLevel account.
- Open Marketing > Ad Manager.
- Select your LinkedIn campaign or create a new one.
- Navigate to the Audience or Targeting section for that campaign.
Once you are in the audience section, you can start configuring all of the LinkedIn-specific targeting options supported through GoHighLevel.
GoHighLevel Location Targeting for LinkedIn
Location is the foundation of your LinkedIn campaign targeting. GoHighLevel exposes LinkedIn’s location filters so you can align ads with your geographic strategy.
Choosing Location Types in GoHighLevel
You can select from two main location modes:
- Recent or permanent location – Targets members based on where they currently are or reside, ideal for broad regional campaigns.
- Permanent location – Focuses strictly on the user’s long-term location, useful for localized services, licenses, or compliance-sensitive offers.
Pick the option that best matches your offer and regulatory requirements.
Including or Excluding Specific Locations
GoHighLevel lets you refine geographic reach using LinkedIn’s location database.
- In the Location field, start typing the country, state, city, or region name.
- Select the desired location from the autocomplete list to include it.
- Repeat for each area you want to target.
- Use the exclude option if you want to remove certain locations from your targeting (for example, excluding specific cities within a broader country-level campaign).
Use a combination of includes and excludes to match your actual service territories or event locations.
GoHighLevel Professional Trait Targeting on LinkedIn
Professional traits allow you to define the type of LinkedIn members who will see your ads based on their workplace behavior or career attributes. GoHighLevel exposes selected LinkedIn professional trait options so you can narrow the audience beyond location.
Where to Find Professional Traits in GoHighLevel
Inside the LinkedIn audience section:
- Scroll to the Professional Traits area.
- Open the dropdown or search bar typically labeled with traits or audience attributes.
- Browse or search for available traits and add them to your targeting.
Professional traits work alongside location and company targeting, allowing you to build a more precise LinkedIn audience in GoHighLevel.
Using Professional Traits Strategically
While the exact trait categories may vary depending on LinkedIn’s current API features, typical use cases include:
- Focusing on users with specific work behaviors or job-seeking activity.
- Reaching professionals more likely to engage with B2B services.
- Refining broad job-based targeting with behavioral cues.
Avoid adding too many unrelated traits, as this can restrict your audience size and limit ad delivery.
GoHighLevel Company Attribute Targeting for LinkedIn
Company targeting is critical for B2B campaigns. GoHighLevel supports LinkedIn company attributes so you can reach decision makers and stakeholders within organizations that match your ideal customer profile.
Understanding Company Targeting in GoHighLevel
Within the LinkedIn audience configuration, you will find sections dedicated to company-related filters. These are applied at the organizational level rather than at the individual level.
Typical company attributes that can be exposed by GoHighLevel include:
- Company name – Target specific organizations, helpful for account-based marketing.
- Industry – Focus on verticals that benefit most from your offer.
- Company size – Align outreach with small, mid-market, or enterprise accounts.
Exact options are governed by LinkedIn’s available fields and may evolve over time.
Setting Up Company Targeting Step-by-Step
- Go to the Company targeting section under your LinkedIn audience in GoHighLevel.
- Select the type of company attribute you want to use, such as industry or company size.
- Start typing to search for the desired attribute values (for example, a specific industry category).
- Click to add each value you want to include.
- Optionally, use exclusions to remove companies or industries that are not a good fit.
Review the estimated audience size after each change to ensure your LinkedIn campaign remains large enough to deliver effectively.
Combining GoHighLevel Targeting Options for Best Results
The strongest LinkedIn campaigns in GoHighLevel typically combine location, professional traits, and company filters into a unified strategy.
Recommended Targeting Workflow in GoHighLevel
- Start with location
- Define the core geographic market you serve.
- Use country or region first, then narrow down by city if necessary.
- Add company attributes
- Choose industries aligned with your product or service.
- Filter by company size to match your pricing model and capacity.
- Layer professional traits
- Add traits that further describe your ideal buyer persona.
- Avoid over-layering, which can shrink the audience too much.
- Review audience estimates
- Use the projected audience size inside GoHighLevel as a guide.
- Make adjustments until you reach a balance between focus and scale.
This layered approach keeps your LinkedIn ads tightly aligned with your ideal customer profile while still allowing enough reach for learning and optimization.
Testing and Optimizing LinkedIn Audiences in GoHighLevel
LinkedIn targeting through GoHighLevel should not be static. Regular testing helps you discover which combinations of locations, professional traits, and company attributes deliver the best cost per lead or opportunity.
A/B Testing Audience Variations
Consider creating multiple campaigns or ad sets with slightly different audience setups, such as:
- Same location, different industries.
- Same industry, different company sizes.
- Same company filters, different professional traits.
Compare performance metrics in GoHighLevel Ad Manager and gradually shift budget toward the most profitable segments.
Monitoring and Adjusting Targeting
On an ongoing basis:
- Check impression, click, and conversion data within Ad Manager.
- Remove underperforming traits or company filters that do not convert.
- Expand locations or industries if your audience is too small.
- Refine exclusions if irrelevant leads are slipping through.
Always make incremental changes so that you can clearly see which adjustment improved or reduced performance.
Additional Resources for GoHighLevel LinkedIn Targeting
To dive deeper into the underlying LinkedIn audience options available through GoHighLevel, review the official article here: Audience targeting for LinkedIn campaigns in Ad Manager.
If you need strategic support implementing or scaling campaigns built on GoHighLevel, you can also explore specialized consulting services at Consultevo.
By following the steps in this guide and leveraging the built-in LinkedIn targeting tools, you can use GoHighLevel to deliver more relevant ads, attract better-qualified leads, and support a consistent B2B acquisition strategy.
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