Filter Contacts in GoHighLevel

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Filter Contacts in GoHighLevel by Email Stats

ClickUp and other project tools help you manage tasks, but mastering contact filtering inside GoHighLevel is what keeps your email marketing efficient and profitable. This guide walks you step by step through filtering contacts by email statistics and using enhanced list options so you can quickly segment, clean, and optimize your audiences.

By the end of this tutorial, you will know exactly how to locate your email filters, apply them safely, and understand how each option changes which contacts appear in your lists.

Access the Contacts Area in GoHighLevel

All email-based filters live inside the main Contacts section of your GoHighLevel account. Start here before you attempt any segmentation or list cleaning.

  1. Log in to your GoHighLevel account.

  2. From the left-hand navigation, click Contacts.

  3. Make sure you are in the correct sub-account or location where your contacts are stored.

Once you are on the Contacts page, you will see your list of people along with search and filtering options at the top.

Open the Email Stats Filters in GoHighLevel

To start filtering by email behavior, you need to open the advanced filter panel and choose the email-related criteria you want to use.

  1. On the Contacts page, locate the Filter or advanced search button near the top.

  2. Click it to open the filtering panel.

  3. Look for email-related filter fields such as:

    • Email status (valid, invalid, bounced, spam, etc.).

    • Last email activity or last email opened.

    • Number of emails sent or opened.

    • Unsubscribed or complaint-related statuses.

These options let you quickly see who is engaging with your campaigns, who is inactive, and which addresses may be harming your sender reputation.

Understand Email Status Filters in GoHighLevel

Each email status filter changes which contacts appear in your list. Here are the most common options and what they mean in the context of GoHighLevel campaigns.

Valid and deliverable email statuses

Use these filters to focus on contacts that are still safe to message.

  • Valid — The email address has passed validation and is considered safe to send to.

  • Deliverable (or similar wording) — The address is recognized by the receiving server and is likely to receive messages.

Filtering by these statuses is useful when you want to build sending lists with the highest chance of inbox delivery.

Invalid, bounced, and risky email statuses

These are the statuses you should monitor regularly so you can protect your domain reputation and clean your lists inside GoHighLevel.

  • Invalid — The email address does not exist or is malformed. Messages are not expected to arrive.

  • Hard bounce — The receiving mail server has permanently rejected the email. Continuing to send can damage deliverability.

  • Soft bounce — A temporary issue (such as a full inbox or server problem) prevented delivery. Multiple soft bounces over time may require list cleaning.

  • Spam complaint or Reported spam — The recipient marked your message as spam, which is a strong signal to stop sending to that contact.

When you discover many contacts in these categories, plan a regular process to suppress or remove them from active sending campaigns.

Unsubscribed and do-not-contact statuses

Compliance and trust are critical. GoHighLevel allows you to segment people who opted out so you do not send to them by mistake.

  • Unsubscribed — The contact used an unsubscribe link or similar mechanism to stop receiving emails.

  • Do Not Contact (Email) — The contact is explicitly marked as not to be emailed from your account.

Use filters to find and review these contacts, but never add them back into email campaigns unless you receive fresh, explicit consent.

Filter Contacts by Email Engagement in GoHighLevel

Beyond simple status fields, engagement-based filtering lets you target active subscribers and re-engage inactive ones. This is one of the most powerful ways to segment audiences inside GoHighLevel.

Filter by last email opened

  1. Open the filter panel on the Contacts page.

  2. Select a filter such as Last Email Opened Date (or an equivalent field tied to email opens).

  3. Choose a date range or condition, for example:

    • Opened at least once in the last 30 days.

    • Has not opened an email in the last 90 days.

Use these filtered lists to send targeted follow-ups, VIP offers to active readers, or reactivation sequences for cold subscribers.

Filter by number of emails sent or opened

Many GoHighLevel setups include fields that track how many emails have been sent to or opened by a contact.

  1. In the filter panel, look for fields like Total Emails Sent or Total Emails Opened.

  2. Set minimum or maximum values, such as:

    • More than 5 emails sent but 0 opens.

    • At least 3 opens in the last campaign cycle.

  3. Apply the filter to preview the resulting segment.

This method helps you identify highly engaged subscribers for promotions, as well as unengaged segments that may need a win-back campaign or suppression.

Use Enhanced Filtering Options in GoHighLevel

Enhanced filtering allows you to combine multiple conditions so you build very precise segments based on email activity, status, and other contact attributes.

Combine multiple email filters

To refine your segmentation, combine several filters at once:

  1. Open the filter panel in the Contacts area.

  2. Add your first condition, such as Valid email.

  3. Add a second condition, like Last email opened in the last 60 days.

  4. Optionally add more conditions, for example:

    • Tag equals Customer.

    • Pipeline stage equals Won.

  5. Apply all filters and review the resulting list before taking any bulk action.

By stacking filters, you can pinpoint exactly the group you want to message without affecting your whole database.

Save filtered views as segments

If your GoHighLevel plan and configuration support saved views or smart lists, use them to avoid rebuilding filters every time.

  1. Set up all email-related filters you want to use.

  2. Click the option to save or name the current filtered view.

  3. Give it a clear name, such as Engaged Email Subscribers – 30 Days.

  4. Save and reuse this view for future campaigns.

Saved segments keep your targeting consistent and help prevent mistakes when multiple team members manage contacts inside the same GoHighLevel account.

Apply Bulk Actions Safely in GoHighLevel

Once you have filtered your contacts by email stats, you may want to update many records at once. Use bulk actions carefully, because changes can affect automations and campaigns.

Review your filtered list

  • Scroll through the results after applying filters.

  • Spot-check individual contacts to confirm the conditions worked as expected.

  • Adjust your filters if you see unexpected contacts in the list.

Run bulk updates or exports

Depending on your GoHighLevel configuration, you might:

  • Add or remove tags for all filtered contacts.

  • Move filtered contacts into dedicated campaigns or workflows.

  • Export the filtered list for external analysis or backup.

Always confirm the number of contacts selected and the exact action you are running before finalizing any bulk operation.

Improve Your Workflow Beyond GoHighLevel

For broader funnel strategy, reporting, or AI-driven optimization that supports your GoHighLevel instance, you can combine external tools and educational resources.

Next Steps

Filtering contacts by email stats inside GoHighLevel is essential for keeping lists healthy, protecting deliverability, and ensuring that each campaign reaches the right people. Start by getting comfortable with basic status filters, then layer in engagement and enhanced conditions to build powerful, reusable segments that support your overall marketing strategy.

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