How to Resell Marketplace Apps in GoHighLevel SaaS Plans

If you manage clients in GoHighLevel and organize projects in tools like ClickUp, you can streamline revenue by reselling Marketplace apps directly inside your SaaS plans. This guide walks you step by step through configuring, bundling, and selling Marketplace apps so you can increase recurring income and keep everything managed from your GoHighLevel agency account.

Follow the instructions below to connect eligible Marketplace apps, add them to SaaS plans, and control pricing and availability for each client account.

What You Need Before You Start in GoHighLevel

Before reselling Marketplace apps with GoHighLevel, confirm the following requirements:

• You have an active GoHighLevel Agency account with SaaS mode enabled.
• You are logged in with a user that has full admin permissions.
• You have access to the Marketplace inside the agency view.
• You understand your existing SaaS plans and pricing structure.

Once these conditions are met, you can connect Marketplace apps and make them part of your offers.

Open the Marketplace in GoHighLevel

Begin by accessing the Marketplace from your agency dashboard:

1. Log in to your GoHighLevel agency account.
2. From the left-hand navigation, locate and click on the Marketplace section.
3. Browse or search for the app you want to resell as part of your SaaS plans.

You can reference the original documentation for more visual guidance directly on the official help center at this GoHighLevel help article.

Connect a Marketplace App to Your GoHighLevel Agency

To resell an app, you first need to connect it to your agency account.

1. From the Marketplace list, click on the app you wish to resell.
2. Review the app description, pricing details, and any usage limits.
3. Click the button to Connect or Activate the app for your agency.
4. Complete any authorization or setup steps required by the specific app.

Once connected, the Marketplace app becomes available for use and can be assigned to SaaS plans in GoHighLevel.

Create or Edit SaaS Plans in GoHighLevel

Next, you will either create a new SaaS plan or edit an existing tier to include Marketplace apps.

1. In your agency view, go to the SaaS Configurator or SaaS settings section.
2. Choose whether to Create New Plan or Edit an existing SaaS plan.
3. Define the plan name, description, and base pricing (monthly or yearly).
4. Ensure the plan structure aligns with how you intend to bundle Marketplace apps.

Each SaaS plan in GoHighLevel can include one or more Marketplace apps, allowing you to tailor packages for different client needs.

How to Add Marketplace Apps to GoHighLevel SaaS Plans

After you have your SaaS plans ready, you can attach Marketplace apps to them.

1. Within the plan editor, locate the section labeled Marketplace Apps or equivalent.
2. Click to open the list of apps that have been connected to your GoHighLevel agency.
3. Select the specific app or apps you want to include in that SaaS tier.
4. Adjust the settings for each selected app, such as usage limits or included features if available.

By adding Marketplace apps at the plan level, every new sub-account created under that SaaS tier can automatically receive access to the chosen apps.

Set Pricing for Marketplace Apps in GoHighLevel

Reselling Marketplace apps effectively requires clear and consistent pricing inside your GoHighLevel setup.

1. Within the SaaS plan settings, review the pricing area where Marketplace add-ons are displayed.
2. Decide whether the app is bundled (included in the base price) or sold as an optional paid add-on.
3. Enter your selling price for the app if it is an add-on, keeping in mind the cost you pay through the Marketplace.
4. Confirm whether the price applies per account, per seat, or per usage unit, depending on how the app is structured.

This approach helps you maintain healthy margins while delivering extra value to your clients using GoHighLevel.

Assign GoHighLevel SaaS Plans with Marketplace Apps to Clients

Once plans and prices are configured, you can start assigning them to sub-accounts.

1. Go to your agency Sub-Accounts or Locations section.
2. Create a new sub-account or open an existing one you want to upgrade.
3. Select the appropriate SaaS plan that already includes the Marketplace apps.
4. Save the changes so the sub-account inherits the plan configuration.

Clients subscribed to these plans in GoHighLevel will have access to the corresponding Marketplace apps, either bundled or as paid add-ons.

Manage Access and Usage of Marketplace Apps in GoHighLevel

After assignment, you may need to manage or audit how Marketplace apps are used.

• Review app activity logs or usage metrics where available.
• Upgrade or downgrade a client's SaaS plan if they need more or fewer apps.
• Remove access to a specific Marketplace app by editing the plan or the sub-account settings.
• Monitor billing reconciliations to ensure your GoHighLevel agency remains profitable.

Routine checks help you avoid surprises in cost and ensure clients receive the access they are paying for.

Best Practices for Reselling Marketplace Apps with GoHighLevel

To get the most from Marketplace reselling, consider the following best practices:

• Bundle strategically: Group complementary Marketplace apps within GoHighLevel SaaS plans tailored to specific industries.
• Communicate clearly: Outline which apps are included and which are premium add-ons in your offer pages.
• Test internally: Activate and use each Marketplace app in a test sub-account before rolling it out to paying clients.
• Review costs regularly: Compare Marketplace costs to your SaaS pricing to maintain margins.

These practices ensure clients see real value from your GoHighLevel SaaS offers while protecting your agency's profitability.

Where to Learn More About GoHighLevel Marketplace Reselling

For deeper strategy around packaging, positioning, and scaling your offers beyond what the GoHighLevel documentation covers, you can explore agency-focused resources at Consultevo. Combine those strategies with the official GoHighLevel Marketplace guide to refine your SaaS plans.

Conclusion: Scale Your SaaS Revenue with GoHighLevel

By connecting Marketplace apps, embedding them into SaaS plans, and carefully managing pricing, you can turn your GoHighLevel agency into a scalable SaaS operation. Use the Marketplace tools, SaaS plan editor, and sub-account management features to deliver bundled solutions that clients value and are willing to pay for on a recurring basis.

With the right configuration and ongoing oversight, reselling Marketplace apps inside GoHighLevel becomes a powerful revenue lever for your agency.

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