How to Set Up Your Business Profile in GoHighLevel
Use this step-by-step guide to configure your Business Profile settings in GoHighLevel and keep your ClickUp, CRM, and marketing tools aligned. Correct profile details ensure that appointments, notifications, and client-facing assets display accurate business information across your account.
This article walks you through each field in the Business Profile > General tab, explaining what it controls and how it affects your account behavior.
Accessing Business Profile Settings in GoHighLevel
Before editing your business details, you need to open the correct settings screen inside GoHighLevel.
- Sign in to your GoHighLevel account.
- From the left-side navigation, click Settings in your sub-account.
- Select Business Profile.
- Open the General tab to view your main business information.
Once you are on the General tab, you can update contact details, branding, and localization options for your sub-account.
Core Business Information in GoHighLevel
The top section contains the fundamental details that appear on forms, notifications, and internal records.
Business Name
Enter your official business name. This name can be used in:
- Appointment and calendar views
- Client-facing communications
- Internal references throughout GoHighLevel
Use the exact brand name customers recognize, and keep it consistent with your website and other marketing platforms.
Business Address
Fill in your primary business address. This is typically your main office or mailing address and may be referenced in:
- Invoices and receipts
- Email or SMS footers (depending on your configuration)
- Location-based features and reporting
Ensure the country, state, and postal code are correct so that time zone and localization features function properly.
Company Email
Provide a reliable company email address. This contact can be used for:
- Receiving system notifications
- Client replies routed through GoHighLevel
- General contact information on forms and funnels
Use an inbox that is monitored regularly and aligned with your support or operations workflow.
Company Phone Number
Enter your main business phone number. This number may appear on:
- Booking widgets and calendars
- System-generated messages
- Client contact references inside your account
Confirm that the number is active and formatted correctly for your region.
Localization and Language Settings in GoHighLevel
Localization settings determine how dates, times, and languages appear across your GoHighLevel sub-account.
Default Language
Select the primary language used for your business. This setting helps align certain interface elements and communications to your preferred language. Choose the language that most of your clients and internal teams use.
Time Zone
Set the time zone that should govern appointments, tasks, and automations. This is crucial for:
- Correct calendar scheduling
- Accurate trigger times in workflows
- Clear client communication about meeting times
Pick the time zone of your main operating location to avoid confusion in booking and reminders.
Currency
Choose the default currency used for your offers and billing contexts within the platform. This ensures consistency when displaying prices on funnels, invoices, or other monetization features.
Branding Details in GoHighLevel
Branding fields help maintain a professional, consistent identity across messages, funnels, and portals.
Company Logo
Upload the main logo for your organization. This logo may be used in:
- Client portals
- Funnels or websites (depending on template settings)
- Various client-facing interfaces driven by your sub-account
Use a clear, high-resolution image in a standard web format (such as PNG or JPG) and verify how it appears after saving.
Marketing and Public-Facing Info
Ensure that your logo, name, and key contact details are aligned with your broader marketing ecosystem. Keeping the same branding across GoHighLevel, your website, and external platforms supports trust and recognition.
Additional Company Contact Fields
Some configurations may include extra contact fields within the Business Profile settings.
Website URL
If available, add your official website URL. This link can be referenced on forms, emails, or client views within GoHighLevel. Make sure the URL uses the correct protocol (HTTP or HTTPS) and routes to your main homepage or dedicated landing page.
Social or Supplemental Details
Depending on your setup, you may see optional fields for additional references or links. Fill these in when they align with your current marketing strategy and are actively maintained.
Saving and Verifying Your GoHighLevel Business Profile
After entering or editing your information, confirm that all changes are stored correctly.
- Review each field on the General tab for typos or outdated data.
- Click the Save button at the bottom of the screen.
- Refresh key interfaces such as calendars, funnels, or client portals to see updated names, logos, and contact details.
If something does not appear as expected, return to the Business Profile screen, adjust the field, and save again.
Best Practices for Managing GoHighLevel Business Profiles
Keeping your profile updated is an ongoing process. Use these guidelines to maintain accuracy over time.
- Review regularly: Check your Business Profile whenever you change your business name, address, or primary phone number.
- Align with other tools: Ensure your CRM, support system, and project tools reflect the same details saved in GoHighLevel.
- Monitor client-facing assets: After major changes, test booking pages, emails, and portals to verify that the correct branding is displayed.
Consistent information minimizes confusion for both team members and clients and reduces the risk of missed messages or misdirected calls.
Where to Get More Help with GoHighLevel
If you need additional clarification on any setting in your Business Profile, consult the official documentation and training resources.
- Review the original help article for Business Profile settings on the official support site: GoHighLevel Business Profile Settings – General.
- Explore expert implementation guidance and optimization tips at Consultevo for strategic help with CRM and marketing operations.
By carefully configuring your Business Profile settings in GoHighLevel and reviewing them periodically, you maintain a reliable foundation for appointments, communications, and automations across your entire account.
Need Help With ClickUp?
If you want expert help building, automating, or scaling your GHL , work with ConsultEvo — trusted GoHighLevel Partners.
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