Create Products in GoHighLevel via Public API

Using ClickUp or any other project management tool to coordinate technical tasks is helpful, but you still need clear steps to work directly with the GoHighLevel public API. This guide explains, in simple detail, how to create a product with price using the official GoHighLevel endpoint, including required headers, request body fields, and example payloads.

The process is suitable for developers, technical marketers, and agencies who want to automate product creation in GoHighLevel for subscriptions, one-time charges, and trials.

Overview of GoHighLevel Product Creation

GoHighLevel provides a public API endpoint that allows you to create products with prices programmatically. This is useful if you are integrating external systems, building custom automations, or standardizing your product catalog across multiple accounts.

At a high level, you will:

• Authenticate with the GoHighLevel API using the correct API key header.
• Call the product creation endpoint with the appropriate location identifier.
• Provide product details and pricing configuration in the request body.
• Optionally define subscription cycles and trial information.

You should also maintain good API hygiene by testing in a safe environment first and carefully validating response data before using it in production systems.

Requirements for Using the GoHighLevel API

Before you create a product in GoHighLevel using the public API, confirm that you have the following prerequisites:

• Access to a GoHighLevel account with permissions to manage products and billing.
• An API key generated from the account settings or agency settings, as required.
• The locationId of the specific GoHighLevel sub-account (location) where the product must be created.
• Basic familiarity with REST APIs and tools such as cURL, Postman, or any HTTP client in your programming language.

Make sure your API key is stored securely and never exposed in client-side code or public repositories.

GoHighLevel API Endpoint for Creating a Product

The public API includes a dedicated endpoint for creating products with associated prices. You will send a POST request to the documented URL and include the locationId as part of the path parameters. Refer directly to the official documentation here: GoHighLevel product with price API guide.

The request must include:

• Correct base URL for the GoHighLevel API environment.
• Path that contains the proper location identifier.
• Headers for authentication and content type.
• A JSON request body describing the product and pricing configuration.

Authentication and Headers in GoHighLevel

Every request to the GoHighLevel API must include authentication headers. Typically, you will provide:

• Authorization or API key header: Contains your GoHighLevel API key value as documented.
• Content-Type: Set this to application/json for JSON request bodies.

Without correct headers, the GoHighLevel server will reject your request with an error response, so verify spelling, header names, and capitalization.

Request Body Structure for GoHighLevel Product

The request body is sent as JSON and contains product information and at least one pricing configuration. The documentation outlines which properties are required and which are optional. While field names and exact options are fully defined in the source page, the following categories are typically involved:

• Product information
  • Product name
  • Description or summary
  • Active / inactive status
• Price configuration
  • Currency code
  • Unit amount (price in smallest currency unit)
  • Pricing type (one-time or recurring, as supported)
  • Billing interval (for subscriptions where applicable)
• Optional trial settings
  • Trial period length
  • Trial period unit if the API supports that configuration

Ensure that the JSON you send to GoHighLevel is valid by checking commas, quotes, brackets, and data types. Invalid JSON will result in a 4xx error.

Step-by-Step: Create a Product in GoHighLevel

Use the following sequence as a practical workflow when sending your first product creation request to the GoHighLevel public API.

Step 1: Collect Required GoHighLevel Data

Start by gathering needed values:

1. Log into your GoHighLevel account.
2. Locate the sub-account (location) where the product must exist.
3. Copy the locationId from the appropriate settings section or from your existing API integrations.
4. Generate or retrieve your GoHighLevel API key from the configuration area.

Keep both the locationId and the API key in a secure location such as an encrypted secret manager.

Step 2: Prepare Your Headers

Next, configure your API client with the correct headers:

• Set the authorization or API key header exactly as required by GoHighLevel.
• Set Content-Type to application/json.
• Optionally, specify an Accept header as application/json to explicitly request JSON responses.

These headers ensure that GoHighLevel recognizes and processes your request properly.

Step 3: Build the JSON Payload

Construct a JSON body that includes all mandatory fields documented in the GoHighLevel help article. While field names are explained in that page, your payload will usually include:

• Top-level product details (such as name and status).
• Embedded pricing configuration, including amount and billing model.
• Any optional trial-related settings or metadata supported by the GoHighLevel API.

Validate your JSON body using a linter or your API client before sending it to GoHighLevel to reduce errors.

Step 4: Send the POST Request

With headers and payload ready, send a POST request to the documented endpoint. Confirm that:

• The URL includes the correct base path and locationId in the route.
• Your headers contain a valid GoHighLevel API key.
• The body is valid JSON that matches the schema in the documentation.

When the call is successful, GoHighLevel returns a JSON response that includes identifiers for the newly created product and its price objects.

Step 5: Verify the Product in GoHighLevel

After receiving a success response:

1. Sign in to your GoHighLevel dashboard.
2. Navigate to the products or billing section for the relevant location.
3. Find the product by name or ID.
4. Confirm that pricing, currency, intervals, and status match the request body you sent.

If anything looks incorrect, adjust your payload and repeat the request, or consult the official GoHighLevel documentation.

Best Practices for GoHighLevel API Integrations

To keep your integration robust and maintainable, consider the following recommendations when working with the GoHighLevel API for product creation:

• Use a staging environment: If your GoHighLevel account provides a test or sandbox setup, create and test products there first.
• Log all requests and responses: Keep logs of your payloads and GoHighLevel responses for troubleshooting and audits.
• Handle errors gracefully: Check HTTP status codes and parse error messages to provide meaningful feedback in your own application.
• Document your flows: Record how your internal systems use GoHighLevel to create products to simplify future maintenance.

Agencies and developers looking for advanced guidance on CRM and API strategy can also review resources at Consultevo, which focuses on systems and marketing operations.

Troubleshooting Common GoHighLevel API Issues

If your request to create a product fails, check the following points:

• Authentication errors: Verify that your GoHighLevel API key is valid, active, and placed in the correct header.
• Permission problems: Make sure your account or agency user has rights to manage products in the chosen location.
• Invalid JSON: Run the body through a JSON validator to detect syntax problems.
• Missing required fields: Compare your payload with the list of required properties in the official GoHighLevel documentation.
• Incorrect locationId: Confirm that you are using the intended sub-account identifier.

When you still cannot resolve the issue, consult the GoHighLevel support documentation again or open a ticket with their support team, including your request, response, and timestamps.

Conclusion: Automating Products with GoHighLevel

Using the public API to create products with pricing lets you automate billing workflows and synchronize external systems with GoHighLevel. By following the official documentation, configuring authentication headers correctly, building a valid JSON payload, and verifying created products in the dashboard, you can reliably deploy new offers at scale.

Always test changes carefully, maintain accurate documentation of your integrations, and keep track of updates to the GoHighLevel API so that your automation remains stable over time.

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