How to Set Up Sender Preferences in GoHighLevel Email Builder

If you use ClickUp to manage projects and GoHighLevel for marketing, you need reliable email settings so your messages send from the correct name, address, and domain. This guide explains, step by step, how to configure the sender preferences inside the GoHighLevel email builder using the built-in options from your sub-account and SMTP configurations.

Correct sender preferences help protect deliverability, keep your branding consistent, and ensure contacts recognize who is emailing them. The instructions below follow the exact options provided in the GoHighLevel email builder interface.

Understanding Sender Preferences in GoHighLevel

In GoHighLevel, sender preferences control what recipients see in their inbox when they receive your emails. These settings include:

• From name
• From email address
• Reply-to email address
• Associated sending domain

All of these are managed directly inside the email builder, with values pulled from the current sub-account and the email services you have created or connected.

Accessing the GoHighLevel Email Builder

Before you can adjust sender preferences, you must open the email builder in your chosen sub-account. To do this:

1. Log in to your GoHighLevel account.
2. Select the correct sub-account from the left-hand sidebar, if you manage multiple accounts.
3. Go to the Marketing or Emails area (depending on your navigation layout).
4. Create a new email or open an existing one to edit.

Once the email builder is open, you will see a panel where you can configure basic email details, including sender preferences.

Opening the GoHighLevel Sender Preferences Panel

Within the GoHighLevel email builder, look for the section where you define who the email is sent from. This is usually labeled with options such as:

• From Name
• From Email
• Reply-To

Click into any of these fields to see the full list of available values pulled from your sub-account and connected SMTP or email services.

Choosing the From Name in GoHighLevel

The From Name is the name that appears in your contact’s inbox as the sender. It can be the business name or a person’s name. In GoHighLevel, the available options usually come from your sub-account settings or user profiles.

1. Open the email you are editing in the GoHighLevel builder.
2. Locate the From Name field.
3. Click the dropdown or field to reveal available names configured in your sub-account.
4. Select the appropriate name that best represents your brand or team member.

Use a consistent From Name across campaigns so recipients easily recognize your brand.

Selecting the From Email in GoHighLevel

The From Email is critical for deliverability and trust. It should match a verified email address associated with a sending service or SMTP configuration connected to your GoHighLevel sub-account.

1. In the same sender preferences area, click the From Email field.
2. Review the list of email addresses made available by your configured services (e.g., SMTP, Mailgun, or other providers connected to your sub-account).
3. Select the email address you want to use as the sender for this particular email.

Only emails that have been properly set up and verified through your connected provider will appear. If you do not see the address you need, first configure it in your sub-account email settings before returning to the email builder.

Setting the Reply-To Email in GoHighLevel

The Reply-To email determines where responses are sent when a contact clicks reply. In many cases, this can be the same as the From Email, but you can also use a different address for support or sales.

1. Find the Reply-To field in the sender section of the GoHighLevel email builder.
2. Click the field to display the available addresses taken from your sub-account and connected email services.
3. Choose the email address where you want to receive replies.

Using a monitored inbox for Reply-To ensures no customer responses are missed.

How GoHighLevel Uses Sub-Account and SMTP Settings

GoHighLevel automatically pulls sender options from your sub-account configuration. This includes:

• Email services you have created inside the sub-account
• SMTP or transactional email providers you have connected
• From and Reply-To addresses associated with those services

When you choose a From Email or Reply-To in the email builder, you are selecting from the list defined by these underlying configurations. This design keeps your sender preferences aligned with your verified sending domains and email providers.

Checking Available Email Services in GoHighLevel

If an expected address is not displayed in the email builder, confirm that it exists as part of your sub-account setup:

1. Navigate to the sub-account settings area.
2. Open the Email Services or SMTP configuration page.
3. Verify that your desired email address and domain are configured and active.
4. Return to the email builder and re-open the sender preferences area to refresh the available options.

Best Practices for Sender Preferences in GoHighLevel

To keep your email campaigns professional and consistent, follow these recommendations:

• Use a branded From Name such as your company name or the name of a recognizable representative.
• Choose a domain-aligned From Email that matches your primary website domain.
• Ensure DNS and authentication (SPF, DKIM, DMARC) are correctly set up through your email provider so that GoHighLevel sends authenticated messages.
• Use a monitored Reply-To so replies are promptly handled by your team.
• Test your emails by sending to internal inboxes to verify how the sender information appears in different email clients.

Troubleshooting Sender Preferences in GoHighLevel

If you encounter issues when setting up sender preferences in GoHighLevel, consider the following checks:

• Confirm that your sub-account is connected to at least one email service or SMTP provider.
• Make sure the email address you want is verified and active with that provider.
• Check your domain DNS records to ensure there are no authentication conflicts.
• Review user permissions if certain addresses are not visible to your current user.

If problems persist, compare your configuration with the official documentation here: GoHighLevel sender preferences guide.

Next Steps and Additional Resources

Once your sender preferences are correctly configured in the GoHighLevel email builder, you can focus on improving templates, automations, and funnels. For broader marketing and CRM strategy support, you can explore resources at Consultevo, which offers guidance on implementing and optimizing marketing platforms.

By carefully setting your From Name, From Email, and Reply-To fields based on verified services in your sub-account, GoHighLevel will send email campaigns that look professional, maintain brand consistency, and help you build trust with your audience.

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