GoHighLevel LC Email Guide

If you manage CRM and automations across platforms like ClickUp and GoHighLevel, understanding LC Email is essential for reliable outbound messaging. This guide walks you through what LC Email is, how it works inside GoHighLevel, and how to set it up and use it safely.

What Is LC Email in GoHighLevel?

LC Email is the built-in email sending solution inside GoHighLevel. Instead of connecting your own SMTP service, LC Email lets you send emails directly through the platform, using a pooled sending infrastructure that is managed for you.

With LC Email, GoHighLevel handles the technical aspects of email delivery, so agencies and sub-accounts can focus on campaigns, automation, and client communication instead of server configuration.

How LC Email Works in GoHighLevel

LC Email is a shared email delivery system. All emails are routed through infrastructure controlled by the platform, with safeguards to protect deliverability and usage.

Key characteristics of LC Email in GoHighLevel include:

• Centralized email delivery managed by the platform team
• Automatic application of sending limits per account
• Use across campaigns, workflows, and one-off messages
• Monitoring for abuse or spam-related behavior

This design helps protect the reputation of the shared sending infrastructure so your messages can continue to land in inboxes.

GoHighLevel LC Email Availability and Pricing

LC Email is available as an add-on service. It is not automatically included in every subscription by default.

From the source documentation, LC Email is applied at:

• The agency level (controlling overall LC Email access)
• The sub-account level (where sending occurs for each client)

Pricing, allotments, and approvals may change over time. Always confirm current LC Email pricing and plan details inside your GoHighLevel agency settings or billing section.

How to Enable LC Email in GoHighLevel

To start using LC Email, you must first enable it at the agency level, then configure it for sub-accounts.

Step 1: Confirm Eligibility for GoHighLevel LC Email

Before enabling LC Email, make sure your account is in good standing and that your intended use follows the platform’s email policies. Sending abusive or unsolicited email can lead to suspension from LC Email.

Review the email terms and guidelines provided in the official GoHighLevel help documentation here: What is LC Email?.

Step 2: Enable LC Email at the Agency Level

Inside your GoHighLevel agency account, locate the settings area where LC Email can be enabled.

1. Log in to your agency dashboard.
2. Go to your main agency settings or billing area.
3. Locate the LC Email section or add-on settings.
4. Enable LC Email according to the available plan or approval process.

Once enabled, LC Email becomes available to your sub-accounts as a selectable email provider.

Step 3: Assign LC Email to Sub-Accounts

After activation at the agency level, configure LC Email for each sub-account that should send emails via this service.

1. Open the specific sub-account within GoHighLevel.
2. Navigate to the sub-account settings or Email Services area.
3. Select LC Email as the email provider where applicable.
4. Save your changes.

Each configured sub-account can now send emails through the unified LC Email system.

Using LC Email in GoHighLevel Campaigns

Once configured, LC Email can be used throughout your pipelines, workflows, and broadcast tools inside GoHighLevel.

How to Send Emails with LC Email

You can use LC Email in various parts of the platform:

• Marketing campaigns and automation workflows
• One-off outgoing emails from contact records
• Bulk email sends or newsletters (subject to limits)

When you create or edit an email step or broadcast, simply choose the LC Email service if it appears as an option. Messages will then be processed through the LC Email infrastructure.

Best Practices When Sending with GoHighLevel LC Email

To maintain good deliverability and remain compliant with platform rules, follow these recommendations:

• Send only to contacts who have opted in to receive your emails.
• Include clear unsubscribe links in every campaign email.
• Avoid spammy subjects, misleading content, or mass unsolicited emails.
• Warm up new sending practices slowly rather than blasting massive lists at once.

GoHighLevel monitors LC Email traffic, so responsible use is critical.

LC Email Sending Limits in GoHighLevel

LC Email has sending limits tied to your account and usage patterns. These limits exist to protect the shared sending environment from abuse and poor deliverability.

Typical restrictions may include:

• Daily sending caps based on account or plan
• Maximum recipients per email campaign or per hour
• Automatic throttling if suspicious spikes occur

The exact figures and conditions can change, so verify the current limits by checking the LC Email section in your GoHighLevel account or the official documentation.

Why LC Email Limits Matter

Because LC Email is a pooled resource, limits help maintain:

• Healthy sender reputation for all users
• Consistent inbox placement over time
• Protection against blacklisting and spam complaints

If you continually push beyond recommended thresholds, your LC Email privileges may be restricted or revoked.

Compliance and Restrictions for GoHighLevel LC Email

Using LC Email requires adherence to strict anti-spam and compliance policies. The system is not meant for unsolicited mailing, scraping lists, or any non-permission-based marketing.

Important compliance points:

• Always send to lists that have explicitly opted in.
• Honor unsubscribe requests promptly.
• Do not send prohibited content or deceptive offers.
• Follow all applicable email marketing laws and regulations.

Serious or repeated violations can result in termination of LC Email access or broader account consequences inside GoHighLevel.

Troubleshooting LC Email in GoHighLevel

If LC Email is not working as expected, use the following basic troubleshooting steps before escalating to support.

Step 1: Verify LC Email Activation

Confirm that LC Email is enabled at both the agency level and the specific sub-account level. If it is not enabled or has been disabled for any reason, you will not be able to send via LC Email.

Step 2: Check for Sending Limit Issues

If emails are failing or delayed, you may have hit a sending limit. Review your recent sending volume and compare it with the currently documented LC Email limits. Reduce volume or spread out sends if you are near the cap.

Step 3: Review Email Content and Lists

High bounce rates, spam complaints, or poor list quality can cause deliverability issues and may trigger additional scrutiny. Ensure that:

• Your list is clean and permission-based.
• Your subject lines and content are compliant.
• Unsubscribes and complaints are handled properly.

Step 4: Consult Official GoHighLevel Resources

For the most accurate, up-to-date guidance on LC Email, always refer to the official help article and any related documentation: Official GoHighLevel LC Email Help.

When to Use LC Email vs. Other Email Services

Inside GoHighLevel, you may have the option to connect external SMTP providers or use LC Email.

LC Email is a strong option when you want:

• Simple, centralized setup without managing your own SMTP server
• Managed deliverability and infrastructure
• Fast deployment for new sub-accounts

External SMTP services may be preferred when you require:

• Fine-grained control over IP reputation and DNS records
• Direct relationships with specific email infrastructure vendors
• Highly customized deliverability configurations

You can adapt your strategy per client or project, using GoHighLevel settings to choose the right provider.

Optimize Your GoHighLevel Implementation

LC Email is one important part of a complete system that can include CRM, funnels, automation, and reporting. To fully optimize your GoHighLevel setup, consider working with specialists who understand both the technical and strategic sides of the platform.

For advanced implementation, funnel optimization, and CRM strategy that complements your use of LC Email, you can explore consulting and services at Consultevo.

By pairing LC Email with strong list management, clean automations, and compliant practices, you set up your GoHighLevel account for long-term, sustainable email marketing success.

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